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Adar Medical Uniforms Partners With UniformMarket

Posted by Rick Levine on Nov 16, 2017 4:11:03 PM

UniformMarket, powered by Sellers Commerce, is pleased to announce the addition of Adar Medical Uniforms to our wide array of product offerings!

 

By bringing this market leader into the fold, all participating and authorized uniform retailers, dealers, and distributors using the UniformMarket platform now have easy access to cutting-edge Adar products.

 

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Topics: Uniform Products & Catalogs, Marketing Your Uniform Company

Content Management Considered: The Importance Of Adopting A CMS

Posted by Rick Levine on Nov 15, 2017 11:20:17 AM

Of all the challenges you face when managing multiple client accounts, creating and editing content is far and away one of the most difficult. As you open accounts for dozens or even hundreds of clients, creating and editing content becomes a Herculean task. Pieces of content that appeal to one client may fail to engage others, forcing you to create multiple products, categories, files, articles or videos for different readers and viewers. This requires you to hire multiple data managers, HTML programmers, writers and content producers, but coordinating such a large team is no easy task, especially when you need to edit inaccurate or outdated content.

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Topics: Sellers Commerce Platform, B2B Websites

Shoring Up Scalability: The Art & Importance Of Making Your Accounts Scalable

Posted by Rick Levine on Nov 8, 2017 9:03:00 AM

When it comes to setting up private accounts for uniform customers, never underestimate the importance of scalability. Many of your clients will be planning to expand their businesses in the coming years, especially if you cater to startups and small enterprises. Expansion will almost always raise their demand for uniforms and gear, and the easier it is for you to fill this growing demand, the more likely they are to stay with you for the long haul. It is thus critical that you provide them with private uniform accounts that are as flexible and scalable as possible, allowing them to order more uniforms at a moment’s notice.

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Topics: Managing A Uniform Program, B2B Buyer Centric Ordering, B2B Websites

Grouping By Geography: The Benefits Of Dividing Clients By Location

Posted by Rick Levine on Nov 1, 2017 12:30:31 PM

In the uniform industry, one of the greatest challenges of managing large numbers of client accounts is determining how to organize and group those accounts. Many marketers assume that they should create a single, unchanging account for each client, and then group accounts for clients in similar fields or industries. But in many cases, employees in the same company have wildly different uniform needs. This is particularly true if your clients are large companies with branches in many different locations. When this occurs, it makes far more sense to create and group client accounts by geography, allowing you to cater to the unique product needs of each location.

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Topics: Sellers Commerce Platform, B2B Group Purchasing

Navigating Negative Keywords: Tips For Optimizing Uniform Marketing Campaigns

Posted by Rick Levine on Oct 25, 2017 1:51:53 PM

When it comes to digital marketing, many assume that the more visits you can bring to your website, the better. In fact, only certain types of online traffic are valuable for uniform marketing, and if the wrong people are visiting your website, it can actually hurt your campaign. Successfully marketing uniforms and gear is thus as much about keeping those who aren’t likely to become customers off of your site as it is about attracting those who will become customers. By using negative keywords, you can limit your traffic to those who are likely to buy your gear, improving the overall effectiveness of your campaign.

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Topics: Marketing Your Uniform Company

Uniform Utility: How To Make Your Products Into Necessities

Posted by Rick Levine on Oct 17, 2017 3:10:00 PM

The key to success in any business is to convince your customers that they need what you sell, and few industries offer a greater opportunity to do this than uniform marketing. As a supplier of uniforms and professional gear, you offer something that many businesses could not do without. Yet retailers often present their gear as mere accessories, missing a chance to lock in loyal clients for the long haul. The following tips will show your customers that the clothes and gear you sell are essential, giving your business a strong foundation for success.

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Topics: Marketing Your Uniform Company, B2B Websites

Multiple Website Management: Taking Full Control With Our Premium Platform

Posted by Rick Levine on Oct 10, 2017 11:03:00 AM

Like most online uniform retailers, you are likely facing a web marketing paradox. As you do business with ever-larger numbers of unique clients, you may find that you can’t meet all their specific needs through a single public website. Creating private websites for each client, with usernames and passwords that they and their employees can use to access it, allows you to present more specialized material. Creating a separate website for each client, however, forces you to organize a monitor a large number of accounts. You thus have to choose between serving your clients effectively and keeping your own operations simple and efficient.

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6 Great Uniform Websites Recently Launched or Redesigned at UniformMarket

Posted by Rick Levine on Oct 3, 2017 5:37:04 PM

From construction workers to upper management, uniform businesses cater to a wide array of professionals. Regardless of clientele, all uniform companies share the same need for a strong virtual presence. The following companies have achieved exactly that by launching new or redesigned uniform retail websites with help from UniformMarket and Sellers Commerce.

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Topics: Marketing Your Uniform Company, B2B Websites

The Urgency Of Updates: Why Change A Successful Website?

Posted by Rick Levine on Aug 22, 2017 1:46:04 PM

“If it ain’t broke, don’t fix it” is a useful maxim in many areas of life, so entrepreneurs often apply it to their online stores. On the surface, this seems like a wise choice. A site that has successfully attracted and served customers should be preserved so that it can continue to provide those benefits for the long haul. Yet the designs that make your website succeed today may not be of much use as the market changes. All uniform and gear retailers should update their websites with fresh responsive platform designs, such as those offered on the B2B Retailer Pro platform.

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Topics: Marketing Your Uniform Company, B2B Websites

Markets To Monitor: Service Industry Growth And Uniform Sales

Posted by Rick Levine on Aug 15, 2017 9:30:00 AM

The modern economy is widely understood as service-based, and it’s not hard to see why. As of 2014, more than 120 million people worked in the service industry, making this field several times larger than all other occupational categories combined. Given how omnipresent they already are, one might expect the number of service jobs to decline, but nothing could be further from the truth. In fact, according to the Bureau of Labor Statistics, service trades will add 9.3 million jobs between 2014 and 2024. Each of these new positions is an opportunity for uniform retailers, who would behoove themselves to take advantage of this growth.

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Topics: Marketing Your Uniform Company

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