In uniform marketing, the stakes are rarely higher than when selling body armor. Intended for police officers, security officials, and others who work in potentially deadly conditions, body armor must fit its wearer precisely to be effective. Many uniform marketers thus do not sell it online, reserving it instead for customers who can come in and submit to professional measurement.
Uniform, footwear, and gear retailers regularly ask, "How can I improve my website?" They desire a simple formula, but in truth, no particular tactic is advisable in every situation. That being said, a few quick fixes can improve the aesthetics of your website, while also boosting navigation and search engine rankings. The following eCommerce strategies are particularly useful for selling uniforms online:
Amazon boasted an astounding 12,231,203 products as of May, 2016 -- and that doesn't even include books or services! Altogether, the site accounts for one in three purchases in the United States.
Clearly, variety is key to success at Amazon. The same cannot be said for all eCommerce sites, however. Product strategy varies significantly based on the size of the company, the type of product offered, the amount of available warehouse space, and the ability to drop-ship select products. If managing uniform products online is a struggle, keep the following considerations in mind:
Few services require more trust or entail greater responsibility than building and marketing your website. By hiring a company to publicize your brand, you give them control over the types of customers you attract, your public image, and your likelihood of future success. UniformMarket is proud to have earned the confidence of so many distinguished uniform, footwear and gear companies. Through the following methods, we make good on our responsibilities while reassuring clients that they are right to trust us:
Shoppers are always out for bargains, and thanks to the Internet, finding them is easier than ever. With price comparison engines, customers can compare your products to those of competitors in seconds, making it essential for you to price them correctly. This does not necessarily mean setting the lowest price, but rather determining one that is appropriate given your product’s features. With the following pricing strategies, you can provide a good deal for your customers while obtaining the profits you deserve:
The February edition of Made to Measure is here, and with it, the opportunity to explore the most exciting developments in the uniform industry. In-depth reports cover every facet of this rapidly-changing industry, including both recent accomplishments and persisting challenges.
Continually published without interruption since 1930, Made to Measure is the uniform industry's top source of up-to-date buying information. The magazine has grown and changed significantly throughout its nearly 90-year history, but it has consistently catered exclusively to the uniform, gear, and footwear markets. In addition to detailed reports about the most exciting developments in uniform buying, the magazine features uniform supplier advertising from the industry's biggest players. With a national circulation of over 25,000, Made to Measure is clearly the industry's most trusted resource.
Topics: Uniform Industry News
How much employee autonomy is too much? A key concern for any business decision, this question is particularly important when it comes to uniform purchases. Many companies opt to let their workers buy their own uniforms and gear, reasoning that they know best which items they need and how often to replace them. While this decision can save managers time and effort, there is a risk to giving employees control over company funds and choices of attire. Uniform marketers have a unique opportunity to keep these risks at bay and maximize the benefits of employee autonomy. This involves designing a website with:
One of the easiest ways to simplify the uniform purchasing process for employees is to create web pages for each individual. Employees can set up their own accounts on your website, which will direct them to a list of the specific uniform and gear items that they need. The company can then specify a particular budget for each account, adjusting it as needed given changes in uniform requirements and costs. This will ensure that employees do not spend more money than is necessary to obtain the attire for their jobs. It also prevents them from buying attire they are not authorized to wear, such as that for other employees in different positions.
When it comes to uniform customers, you will see a variety of shoppers hitting the Internet and browsing your online store. B2B online stores seldom deal with just one target audience interested in direct sales. There will have corporate purchasers in variety of sizes. For convenience, we will call them "small, medium and large" although this does not always indicate teh size or purchaser or purchases. You will find they all want the apparel organized in a convenient manner while having the desired embroidery options available right at their fingertips.
The customer may always be right, but only the vendor has all the information. Thus to aid customers' decision-making, uniform vendors must inform them about other useful products through cross selling. Doing so boosts online sales and convinces customers to spend more time exploring your website, especially if you allow them to see how color changes affect all cross sale items:
Retail layout is, in many ways, reminiscent of website layout. Stores typically place their best sellers right in front, rather than force customers to wade through the entire store in order to find in-demand products. Websites are no different -- visitors want to see best sellers first, and then, maybe, they might browse for other products. By giving customers what they want, when they want it, you'll greatly improve satisfaction, while also increasing chances of return visits and purchases of less popular items.
Topics: Marketing Your Uniform Company