Influencer Intel: How To Market Your Uniforms With Others' Fame

Posted by Sellers Commerce on Jul 13, 2018 10:02:40 AM

When marketing your uniform company online, you may think that you need to build publicity from the ground up. But why not take advantage of publicity that already exists— namely, that of established influencers? If you can get someone who has a large online following to endorse your product, you instantly gain the attention and interest of their fans, potentially earning you thousands or even millions of customers. Thus by mastering the art of influencer marketing, you can dramatically improve the effectiveness of your publicity efforts, all while lowering their cost.

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Topics: Marketing Your Uniform Company, e-commerce, Apparel Industry

Big Data Benefits: How Uniform Sellers Can Take Advantage Of Modern Data & Analytics

Posted by Sellers Commerce on Jul 11, 2018 9:45:22 AM

The Information Age is here, and it’s transforming every aspect of modern business. Thanks to the rise of big data and analytical technology, companies of all stripes gathering more information in hopes of better understanding the market. As a uniform seller, your company can benefit immensely from big data. In particular, you can use these resources to more effectively target customers, maximize sales, and decide which items to sell. Thus by incorporating big data, you can lower the cost and increase the effectiveness of all your sales efforts.

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Topics: e-commerce, Big Data

Succeeding in Tomorrow’s Apparel Industry

Posted by Sellers Commerce on Jul 9, 2018 9:59:38 AM

These are just some of the ways in which the world will look very different for apparel companies in the future than it does today. What can apparel companies do today to be among tomorrow's winners? In this article, we discuss the primary ways in which the world is changing and how these shifts will have a significant impact on the way apparel brands and retailers do business.

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Topics: Uniform Industry News, Apparel Industry

Email Marketing Enhancements: Tips For Email Campaigns In The Uniform Industry

Posted by Sellers Commerce on Jul 5, 2018 8:56:31 AM

When most people think of marketing, they picture banner ads, articles, TV spots, and other forms of content that are open for the public to see. But promoting and selling your products can also involve connecting directly with customers, and email is one of the most effective ways to do this. As a uniform business trying to increase customer interest, you can bolster your efforts significantly by adding email marketing to the mix. This lets you convince customers to take an interest in your products and keep coming back for the long haul.

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Topics: B2B Websites, Hot Topics, e-commerce, email campaigns

Happy 4th of July From All of Us at UniformMarket

Posted by Sellers Commerce on Jul 4, 2018 10:00:00 AM

The Fourth of July – also known as Independence Day or July 4th – has been a federal holiday in the United States since 1941, but the tradition of Independence Day celebrations goes back to the 18th century and the American Revolution. On July 2nd, 1776, the Continental Congress voted in favor of independence, and two days later delegates from the 13 colonies adopted the Declaration of Independence, a historic document drafted by Thomas Jefferson. From 1776 to the present day, July 4th has been celebrated as the birth of American independence, with festivities ranging from fireworks, parades and concerts to more casual family gatherings and barbecues.

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Topics: Happy 4th of July

Problem Solving Prudence: Selling Uniforms By Addressing Issues In Your Customers' Lives

Posted by Sellers Commerce on Jul 3, 2018 8:53:52 AM

If there’s one rule for successful sales, it’s this: customers buy solutions, not products. Selling involves convincing customers that you can solve a real problem they have, and not that your product is advanced, efficient, or interesting in its own right. Thus as a uniform company, you need to identify serious issues that your customers are dealing with and present your gear as a solution to those issues. The better you are at solving their problems, the more likely it is that they will see your uniforms as a valuable investment in their business, making them willing to pay any price.

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Topics: B2B Websites, safety, extreme temperatures

4 Steps to Optimizing Your Website for the Uniform Industry

Posted by Sellers Commerce on Jul 2, 2018 9:23:07 AM

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

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Topics: e-commerce, Optimizing Your Website, SEO

Explaining the Impact of the Supreme Court’s Big Sales Tax Decision

Posted by Sellers Commerce on Jun 29, 2018 12:03:11 PM

The Supreme Court ruled on Thursdaythat states can impose sales on online purchases even if the business doesn’t have a physical presence there. The decision in the case, South Dakota v. Wayfairreverses a 1992 ruling on Quill Corp. v. North Dakota that said sellers only had to collect state sales taxes if they had a warehouse or office in the state.

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Topics: e-commerce, supreme court tax decision

How the Uniform Industry is Changing and Where it is Headed

Posted by Sellers Commerce on Jun 28, 2018 9:28:13 AM

The industry has been changing for some time. In the public sector business segment (police, fire, postal, military, etc.), for example, fewer independent distributors are in the business than when I left, which is likely changing the shape of the industry, and even the Association. As the industry consolidates, that limits the ability of those in the public sector, such as police departments, to get a variety of bids. Manufacturers have fewer distributors to sell their products.

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Topics: B2B Websites, e-commerce


Posted by Sellers Commerce on Jun 27, 2018 10:34:47 AM

Fire is a dangerous hazard that many people come across on a daily basis. Staying out of harm’s way can’t always be avoided, but if you are smart, you will protect yourself to keep you from harm when it comes running at you. There are many excellent suppliers that can fit you with flame resistant clothing, so that you can be better prepared when danger is around the corner. But why would you want to wear flame resistant clothing made out of high quality materials? Here are amazing benefits that wearing FR clothing can provide for you.

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Topics: B2B Websites, flame resistant clothing

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