Any company of any size -- whether it’s one employee working out of their basement or a multi-national company balancing millions in revenue -- must consider how digitization is affecting business as we know it. The question is no longer “When do we innovate?” but rather “How do we innovate?” If digital technology isn’t part of your current strategy, you’re not going to be around for long -- just take a look at what’s happening in retail.
Often, the largest obstacle that business owners face is being unfamiliar with the process: they are trying to figure out how to start an online retail business. So here are ten easy steps to learn how to open an online store, whether you already sell products in a brick-and-mortar location or you're starting an online business from scratch.
In uniform marketing, keywords are, well, key. Whether you’re marketing with digital ads, videos, blog posts, articles, or ebooks, the key terms and phrases you include can make or break the campaign. The better those keywords are, the more relevant your ads and content will be to those who see them. This improves your clickthrough rate, so that you end up spending less money while gaining more customers. It is thus essential that you choose the best possible keywords for your content, and that begins with asking the following questions:
When imagining a successful marketing campaign, many people think of short-term strategies. You publish ads and web pages to attract the attention of potential customers, who then buy your wares in short order. But successful marketing also involves playing the long game, or gradually earning the trust of your customers. This is particularly true if you’re selling uniforms and gear, as clients need to know the person who supplies these wares is reliable. Content marketing is the key to building that trust and playing the long game successfully.
Dark blue jackets, white shirts, light blue skirts and pants: we all know the look of the prototypical school uniform. And whether your uniforms look like this or something completely different, there’s no better coup your business can pull off than convincing a school to let you provide their uniforms. But not all schools are willing to establish the same clothing for everyone, which is why you need to make a case that it is worth their while. You should thus emphasize the myriad advantages of wearing school uniforms, including:
Today we pay tribute to our service members and remember the sacrifices they have made in honor of duty and country.
As a uniform retailer, one of the greatest masterstrokes you can make is to convince each client to create an employee uniform purchase program. Such a program leads to a steady stream of orders and revenues, all while making your clients’ lives easier and giving them more incentive to stick with you. But that doesn’t mean managing a purchase program is easy. With so many orders coming from a wide range of individuals, it’s easy to get bogged down with the details of each request. But if you combine the program with an online B2B platform, you will have no trouble keeping track of both.
When selecting employee apparel, you must make sure the work uniform you choose fits your specific needs. The more that clothing matches the demands of your business, the better an investment it will be. By paying attention to these seven key factors, you can select the uniforms you need for a safe, productive workplace: