In the uniform industry, one of the greatest challenges of managing large numbers of client accounts is determining how to organize and group those accounts. Many marketers assume that they should create a single, unchanging account for each client, and then group accounts for clients in similar fields or industries. But in many cases, employees in the same company have wildly different uniform needs. This is particularly true if your clients are large companies with branches in many different locations. When this occurs, it makes far more sense to create and group client accounts by geography, allowing you to cater to the unique product needs of each location.
When it comes to digital marketing, many assume that the more visits you can bring to your website, the better. In fact, only certain types of online traffic are valuable for uniform marketing, and if the wrong people are visiting your website, it can actually hurt your campaign. Successfully marketing uniforms and gear is thus as much about keeping those who aren’t likely to become customers off of your site as it is about attracting those who will become customers. By using negative keywords, you can limit your traffic to those who are likely to buy your gear, improving the overall effectiveness of your campaign.
Topics: Marketing Your Uniform Company
The key to success in any business is to convince your customers that they need what you sell, and few industries offer a greater opportunity to do this than uniform marketing. As a supplier of uniforms and professional gear, you offer something that many businesses could not do without. Yet retailers often present their gear as mere accessories, missing a chance to lock in loyal clients for the long haul. The following tips will show your customers that the clothes and gear you sell are essential, giving your business a strong foundation for success.
Like most online uniform retailers, you are likely facing a web marketing paradox. As you do business with ever-larger numbers of unique clients, you may find that you can’t meet all their specific needs through a single public website. Creating private websites for each client, with usernames and passwords that they and their employees can use to access it, allows you to present more specialized material. Creating a separate website for each client, however, forces you to organize a monitor a large number of accounts. You thus have to choose between serving your clients effectively and keeping your own operations simple and efficient.
From construction workers to upper management, uniform businesses cater to a wide array of professionals. Regardless of clientele, all uniform companies share the same need for a strong virtual presence. The following companies have achieved exactly that by launching new or redesigned uniform retail websites with help from UniformMarket and Sellers Commerce.
“If it ain’t broke, don’t fix it” is a useful maxim in many areas of life, so entrepreneurs often apply it to their online stores. On the surface, this seems like a wise choice. A site that has successfully attracted and served customers should be preserved so that it can continue to provide those benefits for the long haul. Yet the designs that make your website succeed today may not be of much use as the market changes. All uniform and gear retailers should update their websites with fresh responsive platform designs, such as those offered on the B2B Retailer Pro platform.
The modern economy is widely understood as service-based, and it’s not hard to see why. As of 2014, more than 120 million people worked in the service industry, making this field several times larger than all other occupational categories combined. Given how omnipresent they already are, one might expect the number of service jobs to decline, but nothing could be further from the truth. In fact, according to the Bureau of Labor Statistics, service trades will add 9.3 million jobs between 2014 and 2024. Each of these new positions is an opportunity for uniform retailers, who would behoove themselves to take advantage of this growth.
Topics: Marketing Your Uniform Company
Retailers strive exclusively for new customers at their own peril. Over time, which better impacts your company: a steady stream of new, but unengaged customers? Or a group of loyal customers who will return again and again to order your products?
For nurses, medical assistants, and other health professionals, scrubs are essential tools of the trade. These iconic items play a key role in creating a sanitary environment while keeping providers comfortable for long shifts. It is thus critical for uniform marketers to offer scrubs and other medical gear affordably and conveniently. Considering the projected growth in the medical industry, supplying such items will allow you to earn loyal customers and large streams of revenue for the long haul.
Once upon a time, use of Facebook alone constituted thorough social media marketing strategy. Today, however, uniform companies stick exclusively to Facebook at their own peril. Platforms such as Instagram and Snapchat are increasingly influential, but Pinterest just might be the best niche site for showing off uniforms and gear.