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Steven Moreno

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Matching The Market: How Uniform Marketers Can Appeal To The Growing Retail Industry

Posted by Steven Moreno on Apr 17, 2018 12:40:19 PM

The market is always changing, and successful businesses adjust their operations in accordance with these changes. Few trends are more important to uniform marketing than the ongoing growth of the retail trade. Despite increased competition from online stores, retail businesses continue to expand, and are projected to add 314,200 jobs by 2024. By offering retailers easy online access to the uniforms they need, you can take advantage of this trend and achieve enduring financial success.

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Topics: Uniform Industry News

Safety Solutions: How Uniforms & Gear Make Hazardous Workplaces More Secure

Posted by Steven Moreno on Feb 27, 2018 1:56:53 PM

When asked to identify the benefits of professional uniforms and gear, most people would likely answer that they help employees appear professional while establishing a chain of command. Yet the benefits are far more valuable than this, especially in industries that suffer form high rates of accidents and employee injuries. Quality gear helps improve safety on multiple fronts, allowing workers to protect themselves and their colleagues during even the most hazardous activities. Thus as a uniform marketer, it is critical for you to make the safety benefits of your products clear when organizing private accounts for your clients.

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Topics: Uniform Industry News

How to Market Your Company and Still Run Your Business

Posted by Steven Moreno on Oct 24, 2016 8:30:00 AM

It goes without saying that business owners have a lot to do. As things get busier and busier, marketing is often one of the first things to be overlooked, but it’s actually one of the most important pieces for the longevity of the business. As the owner of a uniform store, it is possible to run your business and put in some effective marketing effort. There are, of course, many best practices to follow, so read on below for some of our best tips to creating a uniform store marketing plan for your business.

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Topics: Marketing Your Uniform Company, B2B Websites

Best practices for using Twitter to market your uniform store

Posted by Steven Moreno on Oct 11, 2016 8:58:00 AM

Long gone are the days when social media was used to simply chat with friends and family, share pictures and videos, or stalk former high school sweethearts. Today, social media has become an incredibly powerful (and free!) tool for marketing businesses and connecting with customers. And while marketing through social channels has become the norm, Twitter is still an enigma for many.

We can’t recount how many times we’ve heard uniform retailers ask us: “How should I go about using Twitter to promote my online store?” Or admit they “Just don’t get Twitter.” If you’re nodding your head in agreement, you’ve come to the right place.

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Topics: Marketing Your Uniform Company

Ten Ideas For Holiday Promotions at Uniform Stores

Posted by Steven Moreno on Oct 6, 2016 11:00:00 AM

Holidays are a great reason to mix up your marketing at your uniform store. As Halloween, Thanksgiving, Christmas, and New Year’s come around, there are plenty of opportunities to run limited-time offers and special promotions on your website to coincide with the festivities. These opportunities are great ways to increase traffic and sales during the holiday season.

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Topics: Marketing Your Uniform Company

Product reviews increase sales in uniform eCommerce websites

Posted by Steven Moreno on Sep 15, 2016 8:30:00 AM

Nowadays with the increased popularity of buying products from their home, people factor in other customers’ experiences when buying products online. E-commerce sales are skyrocketing as 78% of online searches end up in purchases. Online reviews are a permeating part of the customer journey, creating a perfect opportunity for you to set your uniform business apart from the rest.

Why Online Reviews are Important for eCommerce

Online reviews affect revenue in a whole range of industries, from real estate and auto repair shops to medical services and attorney firms. The internet is a sounding board for recommendations and a huge majority of the population trust online reviews as much as their friends’ opinions.

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Topics: Marketing Your Uniform Company, B2B Websites

What to include in automatic response emails from your online uniform store

Posted by Steven Moreno on Sep 8, 2016 3:30:00 PM

The power of email is an incredible thing. It allows an easy way to communicate with current and prospective customers. Even automated response messages generated by your website hold a lot of weight and should be well crafted and personalized.

Have you been wondering how to improve email auto responses? Are you looking for more opens? Clicks? Sales? The below best practices will help you to craft the most effective automated email messages to get you the results you want.

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Topics: Marketing Your Uniform Company, B2B Websites

Connect Your Uniform Website to QuickBooks

Posted by Steven Moreno on Jun 20, 2016 4:00:00 PM


Technology is a wonderful, dare-I-say magical thing; it’s a game changer. It helps us seamlessly get from point A to point B and has woven its way into just about every aspect of our daily routine. Of course, our professional lives are no different. But while you probably use things like Quickbooks to track orders, and process payments, you could be kicking the wonder of that technology up a notch by connecting your uniform website to Quickbooks.

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Topics: Sellers Commerce Platform, B2B Websites

Using Surveys To Improve Customer Service at Your Uniform Company

Posted by Steven Moreno on May 31, 2016 9:00:00 AM

Testing out a new product? Seeking feedback about your customer service? Whatever your reason, there comes a time when all uniform businesses can not only benefit, but gain incredible insight from a customer survey.

One of the most effective ways to conduct a survey is online. In this article, we’re going to outline the types of survey you can create as well as show you how to create meaningful surveys to improve customer service, brand perception, and uniform products.

Ready to get started? First, let’s take a look at your delivery…

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Topics: Marketing Your Uniform Company

6 Ideas for June Email Marketing Blasts

Posted by Steven Moreno on May 23, 2016 9:00:00 AM

This June, spruce up your marketing e-blasts with these six themes. While June is full of email marketing possibilities centered around traditional retail events, mix up those tried-and-tested sale days with some out of the box holidays to really reap the benefits of email marketing’s power and potency.

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Topics: Marketing Your Uniform Company

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