When creating a private portal for uniform and gear purchases, your single most important goal must be to make clients’ lives easier. The less time and effort they have to put into selecting and ordering their gear, the more they can devote those precious resources to their companies. This means that business customers are far more likely to purchase uniforms and accessories from you if you simplify the searching and selection process. One of the most effective ways to do this is to figure out how your clients’ divide employees into departments, and then organize your product selections based on those departments.
Department Divisions for Uniform Sales
For many businesses, employees have completely different uniform needs depending on what departments they work in. This is particularly true for:
- Retailers- Retail businesses that run their own warehouses and maintain their own shipping fleets need many different types of uniforms and gear. Their warehouse workers require clothes that leave them the flexibility to move around without straining themselves, and that make them easy to see; they may also need protective gear for their eyes, ears, and other sensitive areas. Likewise, truck drivers must have sunglasses and other items to protect themselves from the sun and other hazards of the road. Shopkeepers and cashiers need uniforms that make them easy to identify, so customers know whom to talk to.
- Airlines- Airlines require separate uniforms for their flight attendants and pilots, as well as for support staff who maintain and repair the planes between flights. They may also want uniforms for administrative staff.
- Manufacturers- Depending on what they make, factory workers often need uniforms and gear that protect their skin, eyes, and ears. Meanwhile, manufacturing sales representatives must have professional uniforms that look good in a business setting while publicizing their brand.
- Grocery Stores & Restaurants- Stores that sell food have separate uniforms for employees depending on what items they handle and how they present them to you. Grocery stores, for example, require standard retail uniforms for employees who stock shelves or work cash registers, but protective, sanitizing gear for those who work in delis. Likewise, restaurants may need formal wear for servers but aprons, mitts, and other cooking gear for chefs.
Besides making your site and private portals more convenient in its own right, dividing uniforms by department enhances other features for your clients. Say that you give clients the option of letting their employees order their own uniforms, but clients are hesitant to take advantage of this feature for fear that workers will spend company money irresponsibly. You can set up your site to only let employees order gear for their department if they’re using the company’s account. This limits their potential for making irrelevant purchases and helps clients keep spending under control.
UniformMarket has extensive experience with department grouping and other keys for making your private accounts convenient and efficient. For more information on success in online gear sales, visit our website today.