Measure Twice, Cut Once - Planning The Right B2B Website Launch

Posted by Ryan Quinn on May 4, 2016 9:00:00 AM
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creating a B2B websiteYou’re ready to get to work creating a B2B website. You’ve done your homework, know who your audience is, and you’ve even bought a domain. But now what? You don’t want to make any terrible mistakes that will kill your online uniform store before it has even begun. Here are six best practices to help you make the most of your B2B website launch.

1. Know The Difference Between a B2B Website and a Consumer Website

On the surface, these sites may look the same, however, there are fundamental aspects of them that differ greatly. B2B purchasers need to be able to sign in, order their products, and get back to work with little fuss.

While your site can and should express the personality of your brand, your audience wants a professional presentation. Unlike shoppers on consumer websites, they aren't shopping around for personal enjoyment, they’re there for business.

2. Pay Attention to Design and User Experience

Like a picture, web design is worth a thousand words. It communicates the identity of your business to potential buyers and leaves them with a lasting impression of your company. If it looks old and outdated, people will think the same of your company and might think you offer lower quality products. But if your site looks new, fresh, and easy to use, people are more likely to trust that you know what you're doing and will want to order from you.

Make sure focus on creating a mobile friendly — or responsive — site as well, since many users interact with your store on a mobile platform.

3. Focus on Usability

Don't get so caught up on design that your website is unusable. You can have both good design and usability for your online uniform store. Make sure that your design and website functionality aligns with your brand and audience. Be cautious of graphic or image heavy designs, as they can hamper the usability and load times of your site!

Make sure that your site is easy to use, particularly your webstore. When your clients have an easier time checking out or finding the items they need, they will want to come back to your store. Conduct user testing to make sure that your site is functional and usable.

An easy solution to all of this is to use UniformMarket’s e-commerce platform. Many uniform businesses have already benefitted from incorporating it into their website. You could be next!

4. Be Descriptive With Your Products

One of the biggest problems any product based site can have is lackluster product descriptions. These descriptions sell your product, so you need to make sure that they are the best they can be! Without compelling product content, your site can be delayed, or its effectiveness will likely be diminished.

Make sure you include the following in your descriptions:

  • Product name
  • Description
  • Image of the product
  • Price
  • Details on the uniform they're purchasing, like size, type of fabric, stitch, etc.

5. Assemble the Right Team

Those involved in the creation of your online uniform store should have some knowledge of your uniform business. Designers should know your company brand. Include all of your staff in the process to make sure that all aspects of your business are covered. Multiple perspectives are key in making sure that you have all of your bases covered for your website.

6. Above All, Communicate!

Communicating is the most important thing you can do to make sure your website is done on time and on budget. Even if you think you’ve done everything you can for planning the right B2B website launch, things come up during the site creation process that you couldn't have expected. You might find that you want things done differently once you see them in tangible form. So long as all members of your team communicate clearly with each other, these changes and road bumps can be navigated with ease.

Creating a successful B2B site for your uniform business can seem overwhelming. But so long as you follow the steps outlined above, you'll be well on your way to success and having a great site!

Topics: Marketing Your Uniform Company

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