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Matching The Market: How Uniform Marketers Can Appeal To The Growing Retail Industry

Posted by Rick Levine on Jul 24, 2017 9:28:00 AM

The market is always changing, and successful businesses adjust their operations in accordance with these changes. Few trends are more important to uniform marketing than the ongoing growth of the retail trade. Despite increased competition from online stores, retail businesses continue to expand, and are projected to add 314,200 jobs by 2024. By offering retailers easy online access to the uniforms they need, you can take advantage of this trend and achieve enduring financial success.

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Topics: Marketing Your Uniform Company, B2B Websites

Aggressive Marketing: 5 Ideas for Some Guerrilla Uniform Marketing

Posted by Rick Levine on Jul 20, 2017 2:15:56 PM

Internet efforts may constitute the majority of most uniform companies' marketing efforts, but in-person approaches can prove just as effective, especially for retailers wondering: how can I quickly promote my local store? 

Affordable and deeply resonant with prospective customers, guerilla marketing involves unconventional tactics. Famous examples outside of the uniform industry include the infamous golden shoes at the 1996 Olympics and a coffee shop haunting prior to the release of the film Carrie. 

Guerilla marketing can take many forms in the uniform industry. Not sure how to amp up your in-person marketing efforts? Give these impactful tactics a try:

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Topics: Marketing Your Uniform Company

Food Service Savvy: Why Uniform Marketers Must Appeal To Restaurants

Posted by Rick Levine on Jul 17, 2017 10:32:36 AM

From the red and yellow of McDonald’s to the black and grey of Taco Bell to the posh styles of fancier establishments, restaurants are inseparable from their uniforms. One look at what employees are wearing gives diners an instant impression of what their experiences will be like, making it critical for food service establishments to get their gear right. As a uniform marketer, you have the opportunity to help restaurants appeal more effectively to current and potential customers. If you can do this, your business can ride to success on the restaurant industry’s job growth.

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Topics: Marketing Your Uniform Company, B2B Websites

The Lowdown On Licensing: Your Guide To Copyright & Trademarks For Online Retail

Posted by Rick Levine on Jun 27, 2017 9:08:00 AM

One of the most important debates of the modern era concerns the limits and loopholes of intellectual property. This debate affects every type of business, and uniform retailers are no exception. When advertising your products online, you may not have time to create new images and descriptions. If the manufacturer or a third party already has these materials, shouldn’t you be able to use them? While this is often an option, you must be careful not to violate the owner's property rights. This starts by understanding exactly what those rights are, which means paying attention to:

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Topics: Marketing Your Uniform Company, B2B Websites

Sales Strategies: The Difference Between MSRP And MAP For Uniform Pricing

Posted by Rick Levine on Jun 22, 2017 10:17:00 AM

Like most retailers, uniform marketers have long advertised themselves based on price, and it’s not hard to see why. Consumers and business clients are always looking for the best deals, and on items like uniforms that have to be bought over and over, even small savings add up. Thus to succeed in online sales, you must come up with a pricing strategy that will help your company stand out from the competition. The first step to doing this is to understand the difference between MAP and MSRP, two tools that help you establish base prices for your gear.

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Topics: Marketing Your Uniform Company, B2B Websites

Shipping Solutions: How Uniform Retailers Can Benefit From ShipStation

Posted by Rick Levine on Jun 20, 2017 9:26:00 AM

Never underestimate the importance of quality shipping. Your ability to manage deliveries affects far more than how quickly and reliably your customers get their uniforms. If most of your current customers get their wares on time, not only are they more likely to come back, but your company will gain a reputation for rapid, reliable shipments, encouraging more customers to buy from your site. By the same token, if your shipments are often late or damaged, your reputation and appeal will suffer. It is thus essential that you keep your shipping reliable, predictable, and safe. By providing a single platform to manage all your orders, ShipStation makes it easy to ensure your wares are delivered on time and in good condition, paving the way for enduring success.

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Topics: Managing A Uniform Program, B2B Websites

Hypertext Highlights: The Difference Between HTTP & HTTPS In Uniform Marketing

Posted by Rick Levine on Jun 13, 2017 9:16:00 AM

While surfing the Internet, you may have noticed that not all URLs start the same way. While some begin with “http,” others use “https.” You may not have given this much thought as a consumer, but if you plan to launch a uniform ecommerce site, deciding between these two headers is critical to the security and popularity of your site.

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Looking For Loyalty: 9 Ways Uniform Marketers Can Use Discounts & Coupons

Posted by Rick Levine on Jun 6, 2017 1:32:05 PM

Discounts are among the oldest tricks in the marketing book, and it’s not hard to see why. Savings boost both short- and long-term sales, driving more orders in the present while securing future revenues through positive publicity. Such deals are particularly valuable for selling uniforms, as they allow you to maintain enthusiasm and interest for your gear. If you’re looking to boost uniform sales, consider the following discount tactics:

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Topics: Marketing Your Uniform Company

8 Great Uniform Websites Recently Launched at UniformMarket

Posted by Rick Levine on May 30, 2017 10:04:00 AM

From boutique microbusinesses to vast online retailers, uniform and gear companies come in all shapes and sizes — and serve all industries imaginable. Despite their many differences, all require an online presence exemplified by easy ordering. The following are just a few of the remarkable uniform retail websites that have built their online acumen with assistance from the Sellers Commerce and UniformMarket platform:

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Topics: Marketing Your Uniform Company, B2B Websites

Update Urgency: Why Your Home Page Should Never Stay Stagnant

Posted by Rick Levine on May 24, 2017 2:24:06 PM

How many physical shops do you see that leave their storefronts the same for years at a time? The vast majority of store owners constantly update their display windows, adding new wares and information on a monthly or even weekly basis. Yet the same owners often leave the home pages of their company websites unchanged. In doing so, they miss a valuable opportunity to serve customers and promote their businesses.

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Topics: Marketing Your Uniform Company, B2B Websites

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