When most people think of marketing, they picture banner ads, articles, TV spots, and other forms of content that are open for the public to see. But promoting and selling your products can also involve connecting directly with customers, and email is one of the most effective ways to do this. As a uniform business trying to increase customer interest, you can bolster your efforts significantly by adding email marketing to the mix. This lets you convince customers to take an interest in your products and keep coming back for the long haul.
The Fourth of July – also known as Independence Day or July 4th – has been a federal holiday in the United States since 1941, but the tradition of Independence Day celebrations goes back to the 18th century and the American Revolution. On July 2nd, 1776, the Continental Congress voted in favor of independence, and two days later delegates from the 13 colonies adopted the Declaration of Independence, a historic document drafted by Thomas Jefferson. From 1776 to the present day, July 4th has been celebrated as the birth of American independence, with festivities ranging from fireworks, parades and concerts to more casual family gatherings and barbecues.
Topics: Happy 4th of July
If there’s one rule for successful sales, it’s this: customers buy solutions, not products. Selling involves convincing customers that you can solve a real problem they have, and not that your product is advanced, efficient, or interesting in its own right. Thus as a uniform company, you need to identify serious issues that your customers are dealing with and present your gear as a solution to those issues. The better you are at solving their problems, the more likely it is that they will see your uniforms as a valuable investment in their business, making them willing to pay any price.
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
The Supreme Court ruled on Thursdaythat states can impose sales on online purchases even if the business doesn’t have a physical presence there. The decision in the case, South Dakota v. Wayfairreverses a 1992 ruling on Quill Corp. v. North Dakota that said sellers only had to collect state sales taxes if they had a warehouse or office in the state.
The industry has been changing for some time. In the public sector business segment (police, fire, postal, military, etc.), for example, fewer independent distributors are in the business than when I left, which is likely changing the shape of the industry, and even the Association. As the industry consolidates, that limits the ability of those in the public sector, such as police departments, to get a variety of bids. Manufacturers have fewer distributors to sell their products.
Fire is a dangerous hazard that many people come across on a daily basis. Staying out of harm’s way can’t always be avoided, but if you are smart, you will protect yourself to keep you from harm when it comes running at you. There are many excellent suppliers that can fit you with flame resistant clothing, so that you can be better prepared when danger is around the corner. But why would you want to wear flame resistant clothing made out of high quality materials? Here are amazing benefits that wearing FR clothing can provide for you.
In any business, it’s essential to be prepared for seasonal shifts. Companies of all stripes are thus careful to anticipate changes in demand, supply, and countless other human factors that affect their ability to do business. But human factors aren’t the only thing that changes throughout the year. The natural world shifts as well, and depending on where you live, there can be dramatic changes in temperature, storm patterns, and other factors with each new season. You need to get ready for these seasonal shifts, and that starts with providing your workers the uniforms they need to stay safe and comfortable in any weather.
Nurses and doctors are required to wear medical uniforms, scrubs, in doctor’s offices and hospitals all around the world. This opens up a great opportunity to become a medical scrubs and uniform retailer. Below are several things to consider before becoming a medical scrubs retailer.
Topics: Become A Retailer
Whether you’re selling uniforms, protective gear, or any other product, never underestimate how important it is to humanize your company. Clients don’t want to purchase from some faceless corporate venture; they want to work with someone who understands their needs and concerns. The better you are at putting a human face on your company, the easier it is to show buyers that you truly know what they’re going through, and thus convince them to trust you with their business. The following strategies will help you humanize your company, earning the trust and loyalty of your customers for the long haul:
Topics: Humanizing Your Company