When confronted with similar products, offering a product comparison option on your website can greatly help a shopper find exactly what they are looking for. Enabling a feature like this in your ecommerce store allows buyers to easily see the products they are interested in via a friendly, side-by-side interface. Being able to simultaneously see differences in design, prices, and specs helps customers make more informed decisions that leads to their overall contentment of their choices.
If you want to increase sales by implementing a product comparison feature into your website, we have a solution for you. Sellers Commerce, the parent company of UniformMarket, created an application that allows a buyer to compare products on an ecommerce shop. Here’s how it works:
The Sellers Commerce Product Compare feature even goes farther than that! When a product’s technical specifications are really important, the Compare app shares that information with the shopper. This helps in selling devices, equipment, and even uniforms that must meet certain compliance standards.
There are so many different variations of the same type of product out there that some people tend to experience “overchoice” or “decision paralysis” when confronted with too many options, causing them not to buy anything at all. A product comparison tool can help alleviate that stress by narrowing down the options, storing them all in one place, and letting shoppers come back to them later. This allows the customer to select the right product for them at the best rate, leading to overall customer satisfaction.
The Product Compare feature is available as an App on the B2B Retailer Pro platform.