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Uniform Utility: How To Make Your Products Into Necessities

Posted by Rick Levine on Oct 17, 2017 3:10:00 PM

The key to success in any business is to convince your customers that they need what you sell, and few industries offer a greater opportunity to do this than uniform marketing. As a supplier of uniforms and professional gear, you offer something that many businesses could not do without. Yet retailers often present their gear as mere accessories, missing a chance to lock in loyal clients for the long haul. The following tips will show your customers that the clothes and gear you sell are essential, giving your business a strong foundation for success.

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Topics: Marketing Your Uniform Company, B2B Websites

6 Great Uniform Websites Recently Launched or Redesigned at UniformMarket

Posted by Rick Levine on Oct 3, 2017 5:37:04 PM

From construction workers to upper management, uniform businesses cater to a wide array of professionals. Regardless of clientele, all uniform companies share the same need for a strong virtual presence. The following companies have achieved exactly that by launching new or redesigned uniform retail websites with help from UniformMarket and Sellers Commerce.

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Topics: Marketing Your Uniform Company, B2B Websites

The Urgency Of Updates: Why Change A Successful Website?

Posted by Rick Levine on Aug 22, 2017 1:46:04 PM

“If it ain’t broke, don’t fix it” is a useful maxim in many areas of life, so entrepreneurs often apply it to their online stores. On the surface, this seems like a wise choice. A site that has successfully attracted and served customers should be preserved so that it can continue to provide those benefits for the long haul. Yet the designs that make your website succeed today may not be of much use as the market changes. All uniform and gear retailers should update their websites with fresh responsive platform designs, such as those offered on the B2B Retailer Pro platform.

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Topics: Marketing Your Uniform Company, B2B Websites

Social Success: Uniform Companies Can Make the Most of Pinterest

Posted by Rick Levine on Aug 3, 2017 3:08:00 PM

Once upon a time, use of Facebook alone constituted thorough social media marketing strategy. Today, however, uniform companies stick exclusively to Facebook at their own peril. Platforms such as Instagram and Snapchat are increasingly influential, but Pinterest just might be the best niche site for showing off uniforms and gear.

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Topics: Marketing Your Uniform Company, B2B Websites

Matching The Market: How Uniform Marketers Can Appeal To The Growing Retail Industry

Posted by Rick Levine on Jul 24, 2017 9:28:00 AM

The market is always changing, and successful businesses adjust their operations in accordance with these changes. Few trends are more important to uniform marketing than the ongoing growth of the retail trade. Despite increased competition from online stores, retail businesses continue to expand, and are projected to add 314,200 jobs by 2024. By offering retailers easy online access to the uniforms they need, you can take advantage of this trend and achieve enduring financial success.

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Topics: Marketing Your Uniform Company, B2B Websites

Food Service Savvy: Why Uniform Marketers Must Appeal To Restaurants

Posted by Rick Levine on Jul 17, 2017 10:32:36 AM

From the red and yellow of McDonald’s to the black and grey of Taco Bell to the posh styles of fancier establishments, restaurants are inseparable from their uniforms. One look at what employees are wearing gives diners an instant impression of what their experiences will be like, making it critical for food service establishments to get their gear right. As a uniform marketer, you have the opportunity to help restaurants appeal more effectively to current and potential customers. If you can do this, your business can ride to success on the restaurant industry’s job growth.

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Topics: Marketing Your Uniform Company, B2B Websites

The Lowdown On Licensing: Your Guide To Copyright & Trademarks For Online Retail

Posted by Rick Levine on Jun 27, 2017 9:08:00 AM

One of the most important debates of the modern era concerns the limits and loopholes of intellectual property. This debate affects every type of business, and uniform retailers are no exception. When advertising your products online, you may not have time to create new images and descriptions. If the manufacturer or a third party already has these materials, shouldn’t you be able to use them? While this is often an option, you must be careful not to violate the owner's property rights. This starts by understanding exactly what those rights are, which means paying attention to:

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Topics: Marketing Your Uniform Company, B2B Websites

Sales Strategies: The Difference Between MSRP And MAP For Uniform Pricing

Posted by Rick Levine on Jun 22, 2017 10:17:00 AM

Like most retailers, uniform marketers have long advertised themselves based on price, and it’s not hard to see why. Consumers and business clients are always looking for the best deals, and on items like uniforms that have to be bought over and over, even small savings add up. Thus to succeed in online sales, you must come up with a pricing strategy that will help your company stand out from the competition. The first step to doing this is to understand the difference between MAP and MSRP, two tools that help you establish base prices for your gear.

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Topics: Marketing Your Uniform Company, B2B Websites

Shipping Solutions: How Uniform Retailers Can Benefit From ShipStation

Posted by Rick Levine on Jun 20, 2017 9:26:00 AM

Never underestimate the importance of quality shipping. Your ability to manage deliveries affects far more than how quickly and reliably your customers get their uniforms. If most of your current customers get their wares on time, not only are they more likely to come back, but your company will gain a reputation for rapid, reliable shipments, encouraging more customers to buy from your site. By the same token, if your shipments are often late or damaged, your reputation and appeal will suffer. It is thus essential that you keep your shipping reliable, predictable, and safe. By providing a single platform to manage all your orders, ShipStation makes it easy to ensure your wares are delivered on time and in good condition, paving the way for enduring success.

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Topics: Managing A Uniform Program, B2B Websites

8 Great Uniform Websites Recently Launched at UniformMarket

Posted by Rick Levine on May 30, 2017 10:04:00 AM

From boutique microbusinesses to vast online retailers, uniform and gear companies come in all shapes and sizes — and serve all industries imaginable. Despite their many differences, all require an online presence exemplified by easy ordering. The following are just a few of the remarkable uniform retail websites that have built their online acumen with assistance from the Sellers Commerce and UniformMarket platform:

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Topics: Marketing Your Uniform Company, B2B Websites

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