When most people think of marketing, they picture banner ads, articles, TV spots, and other forms of content that are open for the public to see. But promoting and selling your products can also involve connecting directly with customers, and email is one of the most effective ways to do this. As a uniform business trying to increase customer interest, you can bolster your efforts significantly by adding email marketing to the mix. This lets you convince customers to take an interest in your products and keep coming back for the long haul.
If there’s one rule for successful sales, it’s this: customers buy solutions, not products. Selling involves convincing customers that you can solve a real problem they have, and not that your product is advanced, efficient, or interesting in its own right. Thus as a uniform company, you need to identify serious issues that your customers are dealing with and present your gear as a solution to those issues. The better you are at solving their problems, the more likely it is that they will see your uniforms as a valuable investment in their business, making them willing to pay any price.
The industry has been changing for some time. In the public sector business segment (police, fire, postal, military, etc.), for example, fewer independent distributors are in the business than when I left, which is likely changing the shape of the industry, and even the Association. As the industry consolidates, that limits the ability of those in the public sector, such as police departments, to get a variety of bids. Manufacturers have fewer distributors to sell their products.
Fire is a dangerous hazard that many people come across on a daily basis. Staying out of harm’s way can’t always be avoided, but if you are smart, you will protect yourself to keep you from harm when it comes running at you. There are many excellent suppliers that can fit you with flame resistant clothing, so that you can be better prepared when danger is around the corner. But why would you want to wear flame resistant clothing made out of high quality materials? Here are amazing benefits that wearing FR clothing can provide for you.
Dark blue jackets, white shirts, light blue skirts and pants: we all know the look of the prototypical school uniform. And whether your uniforms look like this or something completely different, there’s no better coup your business can pull off than convincing a school to let you provide their uniforms. But not all schools are willing to establish the same clothing for everyone, which is why you need to make a case that it is worth their while. You should thus emphasize the myriad advantages of wearing school uniforms, including:
As a uniform retailer, one of the greatest masterstrokes you can make is to convince each client to create an employee uniform purchase program. Such a program leads to a steady stream of orders and revenues, all while making your clients’ lives easier and giving them more incentive to stick with you. But that doesn’t mean managing a purchase program is easy. With so many orders coming from a wide range of individuals, it’s easy to get bogged down with the details of each request. But if you combine the program with an online B2B platform, you will have no trouble keeping track of both.
Topics: B2B Websites
One of the advantages of going into business in the uniform industry is that no one can question the value of your products. Professional gear serves a number of clear purposes, including improving the safety of your workers, helping you to organize your operations, and reducing your use of energy and other scarce resources. Given that your products have so many important features, you have a unique opportunity to appeal to customers’ values and morals. By marketing yourself as a company that makes the workplace and the world better, you cause customers to feel good about buying from you, encouraging them to stick with your brand for the long haul.
As a uniform retailer, your Number 1 goal should always be to make your clients’ lives easier. And when those clients are large businesses with multitudes of employees, there are few better ways to make it easier for them than to save them from buying gear for each of their workers. One of the simplest and most effective ways to do this is to allow clients’ employees to select and purchase uniforms on their own. But clients don’t want their workers to spend company money with abandon, which means you must find a way to ensure responsible payments for such purchases. By deducting the cost from employees’ payrolls, you can maximize convenience for clients without putting their money at risk.
Businesses that set up private uniform accounts face a dilemma: just how much power should they give employees over purchases? Give employees too much autonomy and they risk letting them spend with abandon or purchase gear that they don't need. But if they take the power to order uniforms away from employees, they force managers to make those decision for them. Not only does this distract managers from other business activities, but it raises the risk that they'll make uniform decisions that aren’t suited to employees’ individual needs.