From the red and yellow of McDonald’s to the black and grey of Taco Bell to the posh styles of fancier establishments, restaurants are inseparable from their uniforms. One look at what employees are wearing gives diners an instant impression of what their experiences will be like, making it critical for food service establishments to get their gear right. As a uniform marketer, you have the opportunity to help restaurants appeal more effectively to current and potential customers. If you can do this, your business can ride to success on the restaurant industry’s job growth.
One of the most important debates of the modern era concerns the limits and loopholes of intellectual property. This debate affects every type of business, and uniform retailers are no exception. When advertising your products online, you may not have time to create new images and descriptions. If the manufacturer or a third party already has these materials, shouldn’t you be able to use them? While this is often an option, you must be careful not to violate the owner's property rights. This starts by understanding exactly what those rights are, which means paying attention to:
Like most retailers, uniform marketers have long advertised themselves based on price, and it’s not hard to see why. Consumers and business clients are always looking for the best deals, and on items like uniforms that have to be bought over and over, even small savings add up. Thus to succeed in online sales, you must come up with a pricing strategy that will help your company stand out from the competition. The first step to doing this is to understand the difference between MAP and MSRP, two tools that help you establish base prices for your gear.
Never underestimate the importance of quality shipping. Your ability to manage deliveries affects far more than how quickly and reliably your customers get their uniforms. If most of your current customers get their wares on time, not only are they more likely to come back, but your company will gain a reputation for rapid, reliable shipments, encouraging more customers to buy from your site. By the same token, if your shipments are often late or damaged, your reputation and appeal will suffer. It is thus essential that you keep your shipping reliable, predictable, and safe. By providing a single platform to manage all your orders, ShipStation makes it easy to ensure your wares are delivered on time and in good condition, paving the way for enduring success.
From boutique microbusinesses to vast online retailers, uniform and gear companies come in all shapes and sizes — and serve all industries imaginable. Despite their many differences, all require an online presence exemplified by easy ordering. The following are just a few of the remarkable uniform retail websites that have built their online acumen with assistance from the Sellers Commerce and UniformMarket platform:
How many physical shops do you see that leave their storefronts the same for years at a time? The vast majority of store owners constantly update their display windows, adding new wares and information on a monthly or even weekly basis. Yet the same owners often leave the home pages of their company websites unchanged. In doing so, they miss a valuable opportunity to serve customers and promote their businesses.
When designing an online uniform store, it’s important not to overlook the little things. Banners set the tone for the site, giving viewers an image they can associate with their purchases. The better that image is, the more positively they will remember the store, and the more likely they are to return. A banner must thus be a part of your website from the beginning. The following tips will help you get started on this crucial stage in online uniform marketing:
An oft-forgotten but definitely essential aspect of uniform eCommerce, shipping can determine whether consumers take that final step towards checkout, or abandon your website altogether. Give them too good of a deal, however, and your eCommerce business may not be able to reach an acceptable profit margin. The gulf between individual shoppers and private VIP accounts can cause further confusion — how do you accurately estimate shipping on large orders?
Struggling to determine the appropriate approach for shipping charges on your eCommerce website? Keep these essential considerations in mind as you develop a viable pricing scheme:
Reports of the death of SEO are greatly exaggerated. Search engine optimization is as important as ever, and no uniform retailer can succeed without mastering it. What is dead is the idea that SEO is a mere series of tricks to lure traffic to your website. As technology improves and consumer tastes grow more sophisticated, it has become as much an art as a science, requiring creativity, passion, and attention to detail. By understanding the basics of SEO, you can get a jump on this crucial creative process and propel your site to the highest ranking.
Optimizing product offerings is essential in uniform marketing. Clients often struggle to manage spending on gear, especially if they allow employees to make purchases on their own. By showing employees only the products they are authorized to buy, you simplify your clients’ spending control efforts, encouraging them to return to your site. One of the most effective ways to do this, especially when marketing to large organizations, is to optimize product offerings based on location. Through the following tactics, you can limit the gear and uniforms that customers in any area can see, making their shopping experience more convenient while meeting their employers’ specifications.