What’s the best way to predict future behavior? Say it with me: past behavior! If someone made a decision in the past, they’re a lot more likely to make the same decision in the future. This principle is particularly important in uniform marketing, where it’s critical to focus your resources on the potential clients who are most likely to make a purchase. Remarketing is the art of convincing past clients to come back for more. Through the following remarketing strategies, you can boost sales of all your gear at minimal cost and effort:
When marketing your uniform company online, you may think that you need to build publicity from the ground up. But why not take advantage of publicity that already exists— namely, that of established influencers? If you can get someone who has a large online following to endorse your product, you instantly gain the attention and interest of their fans, potentially earning you thousands or even millions of customers. Thus by mastering the art of influencer marketing, you can dramatically improve the effectiveness of your publicity efforts, all while lowering their cost.
The Information Age is here, and it’s transforming every aspect of modern business. Thanks to the rise of big data and analytical technology, companies of all stripes gathering more information in hopes of better understanding the market. As a uniform seller, your company can benefit immensely from big data. In particular, you can use these resources to more effectively target customers, maximize sales, and decide which items to sell. Thus by incorporating big data, you can lower the cost and increase the effectiveness of all your sales efforts.
When most people think of marketing, they picture banner ads, articles, TV spots, and other forms of content that are open for the public to see. But promoting and selling your products can also involve connecting directly with customers, and email is one of the most effective ways to do this. As a uniform business trying to increase customer interest, you can bolster your efforts significantly by adding email marketing to the mix. This lets you convince customers to take an interest in your products and keep coming back for the long haul.
The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.
The Supreme Court ruled on Thursdaythat states can impose sales on online purchases even if the business doesn’t have a physical presence there. The decision in the case, South Dakota v. Wayfairreverses a 1992 ruling on Quill Corp. v. North Dakota that said sellers only had to collect state sales taxes if they had a warehouse or office in the state.
The industry has been changing for some time. In the public sector business segment (police, fire, postal, military, etc.), for example, fewer independent distributors are in the business than when I left, which is likely changing the shape of the industry, and even the Association. As the industry consolidates, that limits the ability of those in the public sector, such as police departments, to get a variety of bids. Manufacturers have fewer distributors to sell their products.