Never underestimate the importance of quality shipping. Your ability to manage deliveries affects far more than how quickly and reliably your customers get their uniforms. If most of your current customers get their wares on time, not only are they more likely to come back, but your company will gain a reputation for rapid, reliable shipments, encouraging more customers to buy from your site. By the same token, if your shipments are often late or damaged, your reputation and appeal will suffer. It is thus essential that you keep your shipping reliable, predictable, and safe. By providing a single platform to manage all your orders, ShipStation makes it easy to ensure your wares are delivered on time and in good condition, paving the way for enduring success.
How much employee autonomy is too much? A key concern for any business decision, this question is particularly important when it comes to uniform purchases. Many companies opt to let their workers buy their own uniforms and gear, reasoning that they know best which items they need and how often to replace them. While this decision can save managers time and effort, there is a risk to giving employees control over company funds and choices of attire. Uniform marketers have a unique opportunity to keep these risks at bay and maximize the benefits of employee autonomy. This involves designing a website with:
One of the easiest ways to simplify the uniform purchasing process for employees is to create web pages for each individual. Employees can set up their own accounts on your website, which will direct them to a list of the specific uniform and gear items that they need. The company can then specify a particular budget for each account, adjusting it as needed given changes in uniform requirements and costs. This will ensure that employees do not spend more money than is necessary to obtain the attire for their jobs. It also prevents them from buying attire they are not authorized to wear, such as that for other employees in different positions.
When it comes to uniform customers, you will see a variety of shoppers hitting the Internet and browsing your online store. B2B online stores seldom deal with just one target audience interested in direct sales. There will have corporate purchasers in variety of sizes. For convenience, we will call them "small, medium and large" although this does not always indicate teh size or purchaser or purchases. You will find they all want the apparel organized in a convenient manner while having the desired embroidery options available right at their fingertips.
Knowledge isn’t just power; it’s also wealth! The more information you have about your industry, the easier it is to attract and retain customers at minimal cost, yet industry-specific information is hard to come by. UniformMarket is committed to helping all firms in the uniform industry learn everything they need to know for successful marketing. Our Resources page will provide you with
Even the simplest marketing strategy may have confusing results. If your business supplies uniforms and gear, you have likely experienced the paradox of high store sales combined with few online orders. When customers frequently visit your store en masse, you can conclude that there is high demand for your products. And since it's easier and quicker to order online, one might assume that your website would be even more popular. Yet your website receives only a fraction of the orders that in-store customers make. By catering to customers’ specific shopping needs with specialized company access, you can boost online sales and establish a consistent source of revenue.
As 2016 draws to a close, we’re all thinking of what we’ll do in 2017, whether it’s changing direction, building on our successes, or setting new goals. Here are 10 things uniform retailers can do in 2017.
The main goal for many business-to-business companies is to sell their products/services to all sizes of groups, government agencies, and corporations. With the advent of the digital age, many of these purchases now take place online. Therefore, it is advantageous for your company to determine how to streamline this process to generate the most sales. Luckily in the uniform industry, there are many opportunities for sales ranging from those who need uniforms in healthcare to those working in law enforcement, transportation, or practically any kind of customer service position.
The Sellers Commerce (UniformMarket’s parent company) development team is always thinking of ways to improve the customer experience with their innovative ecommerce features and applications. Some of these features are used every day, while others people hardly know about. One of these overlooked features that might be useful to your business is the Store Credit.
No one will argue that English is a popular language. But did you know it’s not the MOST popular language? There are more than 7,000 languages around the world, and according to multiple sources, English just barely makes the top three as most common language in the world. According to Accredited Language Services, Mandarin tops the list with more than 955 million speakers, Spanish is second with 405 million, and English rounds out the top three with 360 million speakers.
While scholars have named English as the world’s “most influential language,” in light of these figures, as a uniform retailer it behooves you to consider making your online store multilingual. In this post we’ll highlight how to make your site multilingual, and how it will benefit your bottom line.
There’s a myriad of awesome products offered by hundreds of companies in the uniform industry. Many of these suppliers offer anything and everything related to assets that uniform stores can use — from spreadsheets, to product descriptions, images to add to your website, and everything in between. A company like UniformMarket will help you feed all that product information into your online stores without any work on your part.
But what about all the other products you sell? What about all the custom ways you need to configure those same products? Or products not offered by traditional suppliers that you also want to feature on your website? When selecting an eCommerce platform it is important to evaluate how the software tools will allow you to create all the product content you require in an intuitive and user-friendly way.
With endless options for your store, here’s how UniformMarket can help: