As a uniform retailer, one of the greatest masterstrokes you can make is to convince each client to create an employee uniform purchase program. Such a program leads to a steady stream of orders and revenues, all while making your clients’ lives easier and giving them more incentive to stick with you. But that doesn’t mean managing a purchase program is easy. With so many orders coming from a wide range of individuals, it’s easy to get bogged down with the details of each request. But if you combine the program with an online B2B platform, you will have no trouble keeping track of both.
Topics: Managing A Uniform Program
The modern economy is increasingly defined by the massive scale of business. Companies continue to expand their operations across the country or even all over the world, whether by opening new stores or making arrangements with other retailers. While this development creates new opportunities, it also can give rise to challenges, especially for companies that require their employees to wear uniforms. Uniform marketers can help their clients meet these challenges by setting up location limitations for online sales portals. By giving clients the freedom to restrict uniform shipments to certain locations, you make it easier for them to save money, keep track of purchases, and order gear conveniently throughout their time in business.
Businesses that set up private uniform accounts face a dilemma: just how much power should they give employees over purchases? Give employees too much autonomy and they risk letting them spend with abandon or purchase gear that they don't need. But if they take the power to order uniforms away from employees, they force managers to make those decision for them. Not only does this distract managers from other business activities, but it raises the risk that they'll make uniform decisions that aren’t suited to employees’ individual needs.
When it comes to setting up private accounts for uniform customers, never underestimate the importance of scalability. Many of your clients will be planning to expand their businesses in the coming years, especially if you cater to startups and small enterprises. Expansion will almost always raise their demand for uniforms and gear, and the easier it is for you to fill this growing demand, the more likely they are to stay with you for the long haul. It is thus critical that you provide them with private uniform accounts that are as flexible and scalable as possible, allowing them to order more uniforms at a moment’s notice.
Never underestimate the importance of quality shipping. Your ability to manage deliveries affects far more than how quickly and reliably your customers get their uniforms. If most of your current customers get their wares on time, not only are they more likely to come back, but your company will gain a reputation for rapid, reliable shipments, encouraging more customers to buy from your site. By the same token, if your shipments are often late or damaged, your reputation and appeal will suffer. It is thus essential that you keep your shipping reliable, predictable, and safe. By providing a single platform to manage all your orders, ShipStation makes it easy to ensure your wares are delivered on time and in good condition, paving the way for enduring success.
How much employee autonomy is too much? A key concern for any business decision, this question is particularly important when it comes to uniform purchases. Many companies opt to let their workers buy their own uniforms and gear, reasoning that they know best which items they need and how often to replace them. While this decision can save managers time and effort, there is a risk to giving employees control over company funds and choices of attire. Uniform marketers have a unique opportunity to keep these risks at bay and maximize the benefits of employee autonomy. This involves designing a website with:
One of the easiest ways to simplify the uniform purchasing process for employees is to create web pages for each individual. Employees can set up their own accounts on your website, which will direct them to a list of the specific uniform and gear items that they need. The company can then specify a particular budget for each account, adjusting it as needed given changes in uniform requirements and costs. This will ensure that employees do not spend more money than is necessary to obtain the attire for their jobs. It also prevents them from buying attire they are not authorized to wear, such as that for other employees in different positions.
When it comes to uniform customers, you will see a variety of shoppers hitting the Internet and browsing your online store. B2B online stores seldom deal with just one target audience interested in direct sales. There will have corporate purchasers in variety of sizes. For convenience, we will call them "small, medium and large" although this does not always indicate teh size or purchaser or purchases. You will find they all want the apparel organized in a convenient manner while having the desired embroidery options available right at their fingertips.
Knowledge isn’t just power; it’s also wealth! The more information you have about your industry, the easier it is to attract and retain customers at minimal cost, yet industry-specific information is hard to come by. UniformMarket is committed to helping all firms in the uniform industry learn everything they need to know for successful marketing. Our Resources page will provide you with
Even the simplest marketing strategy may have confusing results. If your business supplies uniforms and gear, you have likely experienced the paradox of high store sales combined with few online orders. When customers frequently visit your store en masse, you can conclude that there is high demand for your products. And since it's easier and quicker to order online, one might assume that your website would be even more popular. Yet your website receives only a fraction of the orders that in-store customers make. By catering to customers’ specific shopping needs with specialized company access, you can boost online sales and establish a consistent source of revenue.