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Uniform Utility: How To Make Your Products Into Necessities

Posted by Rick Levine on Oct 17, 2017 3:10:00 PM

The key to success in any business is to convince your customers that they need what you sell, and few industries offer a greater opportunity to do this than uniform marketing. As a supplier of uniforms and professional gear, you offer something that many businesses could not do without. Yet retailers often present their gear as mere accessories, missing a chance to lock in loyal clients for the long haul. The following tips will show your customers that the clothes and gear you sell are essential, giving your business a strong foundation for success.

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Topics: Marketing Your Uniform Company, B2B Websites

6 Great Uniform Websites Recently Launched or Redesigned at UniformMarket

Posted by Rick Levine on Oct 3, 2017 5:37:04 PM

From construction workers to upper management, uniform businesses cater to a wide array of professionals. Regardless of clientele, all uniform companies share the same need for a strong virtual presence. The following companies have achieved exactly that by launching new or redesigned uniform retail websites with help from UniformMarket and Sellers Commerce.

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Topics: Marketing Your Uniform Company, B2B Websites

The Urgency Of Updates: Why Change A Successful Website?

Posted by Rick Levine on Aug 22, 2017 1:46:04 PM

“If it ain’t broke, don’t fix it” is a useful maxim in many areas of life, so entrepreneurs often apply it to their online stores. On the surface, this seems like a wise choice. A site that has successfully attracted and served customers should be preserved so that it can continue to provide those benefits for the long haul. Yet the designs that make your website succeed today may not be of much use as the market changes. All uniform and gear retailers should update their websites with fresh responsive platform designs, such as those offered on the B2B Retailer Pro platform.

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Topics: Marketing Your Uniform Company, B2B Websites

Markets To Monitor: Service Industry Growth And Uniform Sales

Posted by Rick Levine on Aug 15, 2017 9:30:00 AM

The modern economy is widely understood as service-based, and it’s not hard to see why. As of 2014, more than 120 million people worked in the service industry, making this field several times larger than all other occupational categories combined. Given how omnipresent they already are, one might expect the number of service jobs to decline, but nothing could be further from the truth. In fact, according to the Bureau of Labor Statistics, service trades will add 9.3 million jobs between 2014 and 2024. Each of these new positions is an opportunity for uniform retailers, who would behoove themselves to take advantage of this growth.

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Topics: Marketing Your Uniform Company

Retention Strategies: Repeat Uniform Customer Approach That Will Boost Your Revenue

Posted by Rick Levine on Aug 10, 2017 9:35:00 AM

Retailers strive exclusively for new customers at their own peril. Over time, which better impacts your company: a steady stream of new, but unengaged customers? Or a group of loyal customers who will return again and again to order your products? 

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Topics: Marketing Your Uniform Company, B2B Buyer Centric Ordering

Social Success: Uniform Companies Can Make the Most of Pinterest

Posted by Rick Levine on Aug 3, 2017 3:08:00 PM

Once upon a time, use of Facebook alone constituted thorough social media marketing strategy. Today, however, uniform companies stick exclusively to Facebook at their own peril. Platforms such as Instagram and Snapchat are increasingly influential, but Pinterest just might be the best niche site for showing off uniforms and gear.

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Topics: Marketing Your Uniform Company, B2B Websites

Matching The Market: How Uniform Marketers Can Appeal To The Growing Retail Industry

Posted by Rick Levine on Jul 24, 2017 9:28:00 AM

The market is always changing, and successful businesses adjust their operations in accordance with these changes. Few trends are more important to uniform marketing than the ongoing growth of the retail trade. Despite increased competition from online stores, retail businesses continue to expand, and are projected to add 314,200 jobs by 2024. By offering retailers easy online access to the uniforms they need, you can take advantage of this trend and achieve enduring financial success.

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Topics: Marketing Your Uniform Company, B2B Websites

Aggressive Marketing: 5 Ideas for Some Guerrilla Uniform Marketing

Posted by Rick Levine on Jul 20, 2017 2:15:56 PM

Internet efforts may constitute the majority of most uniform companies' marketing efforts, but in-person approaches can prove just as effective, especially for retailers wondering: how can I quickly promote my local store? 

Affordable and deeply resonant with prospective customers, guerilla marketing involves unconventional tactics. Famous examples outside of the uniform industry include the infamous golden shoes at the 1996 Olympics and a coffee shop haunting prior to the release of the film Carrie. 

Guerilla marketing can take many forms in the uniform industry. Not sure how to amp up your in-person marketing efforts? Give these impactful tactics a try:

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Topics: Marketing Your Uniform Company

Food Service Savvy: Why Uniform Marketers Must Appeal To Restaurants

Posted by Rick Levine on Jul 17, 2017 10:32:36 AM

From the red and yellow of McDonald’s to the black and grey of Taco Bell to the posh styles of fancier establishments, restaurants are inseparable from their uniforms. One look at what employees are wearing gives diners an instant impression of what their experiences will be like, making it critical for food service establishments to get their gear right. As a uniform marketer, you have the opportunity to help restaurants appeal more effectively to current and potential customers. If you can do this, your business can ride to success on the restaurant industry’s job growth.

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Topics: Marketing Your Uniform Company, B2B Websites

The Lowdown On Licensing: Your Guide To Copyright & Trademarks For Online Retail

Posted by Rick Levine on Jun 27, 2017 9:08:00 AM

One of the most important debates of the modern era concerns the limits and loopholes of intellectual property. This debate affects every type of business, and uniform retailers are no exception. When advertising your products online, you may not have time to create new images and descriptions. If the manufacturer or a third party already has these materials, shouldn’t you be able to use them? While this is often an option, you must be careful not to violate the owner's property rights. This starts by understanding exactly what those rights are, which means paying attention to:

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Topics: Marketing Your Uniform Company, B2B Websites

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