One of the advantages of going into business in the uniform industry is that no one can question the value of your products. Professional gear serves a number of clear purposes, including improving the safety of your workers, helping you to organize your operations, and reducing your use of energy and other scarce resources. Given that your products have so many important features, you have a unique opportunity to appeal to customers’ values and morals. By marketing yourself as a company that makes the workplace and the world better, you cause customers to feel good about buying from you, encouraging them to stick with your brand for the long haul.
UniformMarket, powered by Sellers Commerce, is pleased to announce the addition of Adar Medical Uniforms to our wide array of product offerings!
By bringing this market leader into the fold, all participating and authorized uniform retailers, dealers, and distributors using the UniformMarket platform now have easy access to cutting-edge Adar products.
When it comes to digital marketing, many assume that the more visits you can bring to your website, the better. In fact, only certain types of online traffic are valuable for uniform marketing, and if the wrong people are visiting your website, it can actually hurt your campaign. Successfully marketing uniforms and gear is thus as much about keeping those who aren’t likely to become customers off of your site as it is about attracting those who will become customers. By using negative keywords, you can limit your traffic to those who are likely to buy your gear, improving the overall effectiveness of your campaign.
Topics: Marketing Your Uniform Company
The key to success in any business is to convince your customers that they need what you sell, and few industries offer a greater opportunity to do this than uniform marketing. As a supplier of uniforms and professional gear, you offer something that many businesses could not do without. Yet retailers often present their gear as mere accessories, missing a chance to lock in loyal clients for the long haul. The following tips will show your customers that the clothes and gear you sell are essential, giving your business a strong foundation for success.
From construction workers to upper management, uniform businesses cater to a wide array of professionals. Regardless of clientele, all uniform companies share the same need for a strong virtual presence. The following companies have achieved exactly that by launching new or redesigned uniform retail websites with help from UniformMarket and Sellers Commerce.
“If it ain’t broke, don’t fix it” is a useful maxim in many areas of life, so entrepreneurs often apply it to their online stores. On the surface, this seems like a wise choice. A site that has successfully attracted and served customers should be preserved so that it can continue to provide those benefits for the long haul. Yet the designs that make your website succeed today may not be of much use as the market changes. All uniform and gear retailers should update their websites with fresh responsive platform designs, such as those offered on the B2B Retailer Pro platform.
The modern economy is widely understood as service-based, and it’s not hard to see why. As of 2014, more than 120 million people worked in the service industry, making this field several times larger than all other occupational categories combined. Given how omnipresent they already are, one might expect the number of service jobs to decline, but nothing could be further from the truth. In fact, according to the Bureau of Labor Statistics, service trades will add 9.3 million jobs between 2014 and 2024. Each of these new positions is an opportunity for uniform retailers, who would behoove themselves to take advantage of this growth.
Topics: Marketing Your Uniform Company
Retailers strive exclusively for new customers at their own peril. Over time, which better impacts your company: a steady stream of new, but unengaged customers? Or a group of loyal customers who will return again and again to order your products?
Once upon a time, use of Facebook alone constituted thorough social media marketing strategy. Today, however, uniform companies stick exclusively to Facebook at their own peril. Platforms such as Instagram and Snapchat are increasingly influential, but Pinterest just might be the best niche site for showing off uniforms and gear.
The market is always changing, and successful businesses adjust their operations in accordance with these changes. Few trends are more important to uniform marketing than the ongoing growth of the retail trade. Despite increased competition from online stores, retail businesses continue to expand, and are projected to add 314,200 jobs by 2024. By offering retailers easy online access to the uniforms they need, you can take advantage of this trend and achieve enduring financial success.