What’s the key to writing good uniform marketing content? As an experienced marketer, you can probably think of many answers to this question. From SEO to local authenticity to brevity to accuracy, there’s a lot that goes into making uniform content appealing. Successful marketers have to master all these things if they want their content to be seen and appreciated.
Out with the old, in with the new? For uniform marketers, this may seem like common sense. The market is constantly changing, with new technologies, products, and other trends redefining what forms of publicity will be successful. If your company wants to survive, shouldn’t you be changing the way you promote your uniforms?
Stop me if you’ve been in this situation: you visit a website for a product you’re interested in but find the writing style so boring or confusing that you just can't make it through the page. As a uniform marketer, you need to make sure potential customers aren’t thinking this when they visit your site. Even if you aren’t a trained writer, there are some simple principles to remember that will help you make your pages vastly more interesting and engaging. So when creating or updating your website for uniform sales, make sure to:
Topics: Marketing Your Uniform Company
What exactly are you selling? As a uniform marketer, you might think the answer is, well, uniforms, but that would be a mistake. You’re selling solutions to problems, sources of greater wealth, and opportunities to enhance your clients’ businesses. Your gear is just a means to these ends, so your marketing materials should always focus on how best to achieve them.
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.
Never let your marketing go stale. No matter how appealing clients find your PR strategy, when they realize you’re not going to change it, they’ll quickly lose interest. Staying fresh is especially important for uniform companies, as they sell a product that clients generally don’t care much about at first glance. Thus if you’re trying to sell uniforms, you need to find a way of making your product fascinating, and that begins by varying what you say about it throughout the year. The following simple tips will help you do just that:
When marketing your uniform company online, you may think that you need to build publicity from the ground up. But why not take advantage of publicity that already exists— namely, that of established influencers? If you can get someone who has a large online following to endorse your product, you instantly gain the attention and interest of their fans, potentially earning you thousands or even millions of customers. Thus by mastering the art of influencer marketing, you can dramatically improve the effectiveness of your publicity efforts, all while lowering their cost.
One of the advantages of going into business in the uniform industry is that no one can question the value of your products. Professional gear serves a number of clear purposes, including improving the safety of your workers, helping you to organize your operations, and reducing your use of energy and other scarce resources. Given that your products have so many important features, you have a unique opportunity to appeal to customers’ values and morals. By marketing yourself as a company that makes the workplace and the world better, you cause customers to feel good about buying from you, encouraging them to stick with your brand for the long haul.
UniformMarket, powered by Sellers Commerce, is pleased to announce the addition of Adar Medical Uniforms to our wide array of product offerings!
By bringing this market leader into the fold, all participating and authorized uniform retailers, dealers, and distributors using the UniformMarket platform now have easy access to cutting-edge Adar products.
When it comes to digital marketing, many assume that the more visits you can bring to your website, the better. In fact, only certain types of online traffic are valuable for uniform marketing, and if the wrong people are visiting your website, it can actually hurt your campaign. Successfully marketing uniforms and gear is thus as much about keeping those who aren’t likely to become customers off of your site as it is about attracting those who will become customers. By using negative keywords, you can limit your traffic to those who are likely to buy your gear, improving the overall effectiveness of your campaign.
Topics: Marketing Your Uniform Company