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Sales Strategies: The Difference Between MSRP And MAP For Uniform Pricing

Posted by Rick Levine on Jun 22, 2017 10:17:00 AM

Like most retailers, uniform marketers have long advertised themselves based on price, and it’s not hard to see why. Consumers and business clients are always looking for the best deals, and on items like uniforms that have to be bought over and over, even small savings add up. Thus to succeed in online sales, you must come up with a pricing strategy that will help your company stand out from the competition. The first step to doing this is to understand the difference between MAP and MSRP, two tools that help you establish base prices for your gear.

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Topics: Marketing Your Uniform Company, B2B Websites

Looking For Loyalty: 9 Ways Uniform Marketers Can Use Discounts & Coupons

Posted by Rick Levine on Jun 6, 2017 1:32:05 PM

Discounts are among the oldest tricks in the marketing book, and it’s not hard to see why. Savings boost both short- and long-term sales, driving more orders in the present while securing future revenues through positive publicity. Such deals are particularly valuable for selling uniforms, as they allow you to maintain enthusiasm and interest for your gear. If you’re looking to boost uniform sales, consider the following discount tactics:

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Topics: Marketing Your Uniform Company

8 Great Uniform Websites Recently Launched at UniformMarket

Posted by Rick Levine on May 30, 2017 10:04:00 AM

From boutique microbusinesses to vast online retailers, uniform and gear companies come in all shapes and sizes — and serve all industries imaginable. Despite their many differences, all require an online presence exemplified by easy ordering. The following are just a few of the remarkable uniform retail websites that have built their online acumen with assistance from the Sellers Commerce and UniformMarket platform:

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Topics: Marketing Your Uniform Company, B2B Websites

Update Urgency: Why Your Home Page Should Never Stay Stagnant

Posted by Rick Levine on May 24, 2017 2:24:06 PM

How many physical shops do you see that leave their storefronts the same for years at a time? The vast majority of store owners constantly update their display windows, adding new wares and information on a monthly or even weekly basis. Yet the same owners often leave the home pages of their company websites unchanged. In doing so, they miss a valuable opportunity to serve customers and promote their businesses.

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Topics: Marketing Your Uniform Company, B2B Websites

Rounding for a Reason: Retail Price Strategies Online for Uniform Companies

Posted by Rick Levine on May 19, 2017 9:14:15 AM

The next time you find yourself in a retail setting, take a close look at the listed prices. You'll quickly observe that most items end with 49 or 99 cents. Sure, you get an extra penny out of the deal, but what's the point? Wouldn't it be easier for retailers to skip the hassle and assign a nice, round number to each product?

Every decision in retail is made for a good reason, and pricing is no different. Turns out, ample empirical evidence backs a strong theory explaining the odd prices attached to most products.

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Topics: Marketing Your Uniform Company, B2B Buyer Centric Ordering

Making Videos For Your Uniform, Footwear and Gear Business

Posted by Rick Levine on May 11, 2017 9:15:00 AM

Video content is a critical component of modern marketing campaigns, and its importance is only bound to increase in coming years. HubSpot reports that video accounts for a third of all online activity, plus 35 percent of online spending. Take a quick look at the results, and it's easy to see why: purchase intent increases by 97 percent when users enjoy related video content. Furthermore, quality videos improve brand association by 139 percent. 

While most uniform and gear retailers are well aware of the efficacy of video content, many find the prospect of creating and promoting videos intimidating. But videos aren't as scary as they seem; many brands easily capture user interest despite investing shockingly little in video production. If you're ready to take the plunge into online videos for uniforms, just follow these simple steps — and get ready for an upsurge in traffic and conversions!

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Topics: Marketing Your Uniform Company

Handling Uniform, Footwear or Gear Returns? Do You Refund Money or Offer Store Credit?

Posted by Rick Levine on May 9, 2017 9:00:00 AM

Despite your best efforts, customers will occasionally demand uniform store returns — even when the issue with the order is clearly their fault. Your response to their potentially unreasonable complaints or requests will determine not only whether you receive repeat business, but also your reputation as a uniform and gear supplier. Keep reading to learn more about eCommerce return best practices.

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Topics: Marketing Your Uniform Company, Sellers Commerce Platform

Image Intel: Your Guide To Creating Banners For Online Uniform Sales

Posted by Rick Levine on May 4, 2017 9:51:10 AM

When designing an online uniform store, it’s important not to overlook the little things. Banners set the tone for the site, giving viewers an image they can associate with their purchases. The better that image is, the more positively they will remember the store, and the more likely they are to return. A banner must thus be a part of your website from the beginning. The following tips will help you get started on this crucial stage in online uniform marketing:

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Topics: Marketing Your Uniform Company, B2B Websites

Savvy SEO: Finding The Right Keywords For Your Store

Posted by Rick Levine on Apr 13, 2017 9:17:00 AM

Keywords are the bread and butter of SEO. No matter how compelling your materials are or how many types of media you use, online content won’t do any good if potential customers cannot find it. Success in uniform marketing thus depends on finding the perfect keywords for your gear and incorporating them heavily across your site. Through the following strategies, you can set the stage for effective marketing:

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Topics: Marketing Your Uniform Company

Search Engine Success: SEO Basics For Uniform Retailers

Posted by Rick Levine on Apr 11, 2017 9:04:00 AM

Reports of the death of SEO are greatly exaggerated. Search engine optimization is as important as ever, and no uniform retailer can succeed without mastering it. What is dead is the idea that SEO is a mere series of tricks to lure traffic to your website. As technology improves and consumer tastes grow more sophisticated, it has become as much an art as a science, requiring creativity, passion, and attention to detail. By understanding the basics of SEO, you can get a jump on this crucial creative process and propel your site to the highest ranking.

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Topics: Marketing Your Uniform Company, B2B Websites

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