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Aggressive Marketing: 5 Ideas for Some Guerrilla Uniform Marketing

Posted by Rick Levine on Jul 20, 2017 2:15:56 PM

Internet efforts may constitute the majority of most uniform companies' marketing efforts, but in-person approaches can prove just as effective, especially for retailers wondering: how can I quickly promote my local store? 

Affordable and deeply resonant with prospective customers, guerilla marketing involves unconventional tactics. Famous examples outside of the uniform industry include the infamous golden shoes at the 1996 Olympics and a coffee shop haunting prior to the release of the film Carrie. 

Guerilla marketing can take many forms in the uniform industry. Not sure how to amp up your in-person marketing efforts? Give these impactful tactics a try:

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Topics: Marketing Your Uniform Company

Food Service Savvy: Why Uniform Marketers Must Appeal To Restaurants

Posted by Rick Levine on Jul 17, 2017 10:32:36 AM

From the red and yellow of McDonald’s to the black and grey of Taco Bell to the posh styles of fancier establishments, restaurants are inseparable from their uniforms. One look at what employees are wearing gives diners an instant impression of what their experiences will be like, making it critical for food service establishments to get their gear right. As a uniform marketer, you have the opportunity to help restaurants appeal more effectively to current and potential customers. If you can do this, your business can ride to success on the restaurant industry’s job growth.

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Topics: Marketing Your Uniform Company, B2B Websites

The Lowdown On Licensing: Your Guide To Copyright & Trademarks For Online Retail

Posted by Rick Levine on Jun 27, 2017 9:08:00 AM

One of the most important debates of the modern era concerns the limits and loopholes of intellectual property. This debate affects every type of business, and uniform retailers are no exception. When advertising your products online, you may not have time to create new images and descriptions. If the manufacturer or a third party already has these materials, shouldn’t you be able to use them? While this is often an option, you must be careful not to violate the owner's property rights. This starts by understanding exactly what those rights are, which means paying attention to:

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Topics: Marketing Your Uniform Company, B2B Websites

Sales Strategies: The Difference Between MSRP And MAP For Uniform Pricing

Posted by Rick Levine on Jun 22, 2017 10:17:00 AM

Like most retailers, uniform marketers have long advertised themselves based on price, and it’s not hard to see why. Consumers and business clients are always looking for the best deals, and on items like uniforms that have to be bought over and over, even small savings add up. Thus to succeed in online sales, you must come up with a pricing strategy that will help your company stand out from the competition. The first step to doing this is to understand the difference between MAP and MSRP, two tools that help you establish base prices for your gear.

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Topics: Marketing Your Uniform Company, B2B Websites

Looking For Loyalty: 9 Ways Uniform Marketers Can Use Discounts & Coupons

Posted by Rick Levine on Jun 6, 2017 1:32:05 PM

Discounts are among the oldest tricks in the marketing book, and it’s not hard to see why. Savings boost both short- and long-term sales, driving more orders in the present while securing future revenues through positive publicity. Such deals are particularly valuable for selling uniforms, as they allow you to maintain enthusiasm and interest for your gear. If you’re looking to boost uniform sales, consider the following discount tactics:

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Topics: Marketing Your Uniform Company

8 Great Uniform Websites Recently Launched at UniformMarket

Posted by Rick Levine on May 30, 2017 10:04:00 AM

From boutique microbusinesses to vast online retailers, uniform and gear companies come in all shapes and sizes — and serve all industries imaginable. Despite their many differences, all require an online presence exemplified by easy ordering. The following are just a few of the remarkable uniform retail websites that have built their online acumen with assistance from the Sellers Commerce and UniformMarket platform:

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Topics: Marketing Your Uniform Company, B2B Websites

Update Urgency: Why Your Home Page Should Never Stay Stagnant

Posted by Rick Levine on May 24, 2017 2:24:06 PM

How many physical shops do you see that leave their storefronts the same for years at a time? The vast majority of store owners constantly update their display windows, adding new wares and information on a monthly or even weekly basis. Yet the same owners often leave the home pages of their company websites unchanged. In doing so, they miss a valuable opportunity to serve customers and promote their businesses.

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Topics: Marketing Your Uniform Company, B2B Websites

Rounding for a Reason: Retail Price Strategies Online for Uniform Companies

Posted by Rick Levine on May 19, 2017 9:14:15 AM

The next time you find yourself in a retail setting, take a close look at the listed prices. You'll quickly observe that most items end with 49 or 99 cents. Sure, you get an extra penny out of the deal, but what's the point? Wouldn't it be easier for retailers to skip the hassle and assign a nice, round number to each product?

Every decision in retail is made for a good reason, and pricing is no different. Turns out, ample empirical evidence backs a strong theory explaining the odd prices attached to most products.

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Topics: Marketing Your Uniform Company, B2B Buyer Centric Ordering

Making Videos For Your Uniform, Footwear and Gear Business

Posted by Rick Levine on May 11, 2017 9:15:00 AM

Video content is a critical component of modern marketing campaigns, and its importance is only bound to increase in coming years. HubSpot reports that video accounts for a third of all online activity, plus 35 percent of online spending. Take a quick look at the results, and it's easy to see why: purchase intent increases by 97 percent when users enjoy related video content. Furthermore, quality videos improve brand association by 139 percent. 

While most uniform and gear retailers are well aware of the efficacy of video content, many find the prospect of creating and promoting videos intimidating. But videos aren't as scary as they seem; many brands easily capture user interest despite investing shockingly little in video production. If you're ready to take the plunge into online videos for uniforms, just follow these simple steps — and get ready for an upsurge in traffic and conversions!

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Topics: Marketing Your Uniform Company

Handling Uniform, Footwear or Gear Returns? Do You Refund Money or Offer Store Credit?

Posted by Rick Levine on May 9, 2017 9:00:00 AM

Despite your best efforts, customers will occasionally demand uniform store returns — even when the issue with the order is clearly their fault. Your response to their potentially unreasonable complaints or requests will determine not only whether you receive repeat business, but also your reputation as a uniform and gear supplier. Keep reading to learn more about eCommerce return best practices.

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Topics: Marketing Your Uniform Company, Sellers Commerce Platform

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