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Treat Your Uniform Shoppers to a “Store Within A Store” Experience

Posted by Rick Levine on Jun 30, 2016 2:00:00 PM

B2B_Retailer_Pro_Preferred_GroupsGetting pampered is always a welcomed happenstance, right?! So, imagine if you could offer a similar experience for your uniform shoppers. With hundreds, if not thousands, of online uniform stores, you need to find a way to not only generate customers, but keep them happy and coming back for all their uniform needs.

Creating a “store within a store” for your clients gives them a more customized experience while they order uniforms. It will undoubtedly make them feel special (pampered, even), and provide them with outstanding online customer service. Since customer retention is incredibly important for growing a strong and sustainable online uniform store, this approach will turn happy customers into longtime, loyal customers.

What They Will See…

Set up a store within a store to customize nearly every aspect of the website. Here’s what your client will see when they log in:

  • Their company logo
  • A personalized welcome message just for them
  • The exact product(s) you want them to see
    • This is especially important and a nice touch in order to highlight that you understand this client’s need
    • It also streamlines the ordering process if the client is allowing employees to order directly from your store
    • This approach lowers your return rate as employees won’t see things they are not authorized to wear/order

The Preferred Groups App

At UniformMarket we call customers who have this function “Preferred Groups”, but you can market this feature to your customers however you’d like! Those on the UniformMarket platform have access to the “Preferred Groups” app that allows for this “store within a store” functionality.

Below is a description of the app:

  • This app allows you to manage Preferred Groups for your online store
  • Preferred Groups create unique shopping experiences for specific companies that show what their employees are required to wear and use for their job, in their specific colors and at their specific prices
  • This eliminates confusion among company employees on what they are supposed to wear and where they are approved to purchase items, which keeps your customers’ uniform, footwear, and gear program running smoothly
  • Preferred Groups are accessed from your online store
  • Preferred Groups can be hidden to regular shoppers and the products of the preferred groups will become visible only when the shopper logs into his/her group on your online store

Clients on the B2B Retailer Pro platform have access to a gallery of apps to extend the functionality of their online uniform store. Preferred Groups is one of these premium apps that deliver results to clients above and beyond what is expected, turning these possibly one-time clients into customers for life.

Click here for more on Preferred Groups, or how UniformMarket can help you manage and grow your online uniform store.

 

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Topics: Managing A Uniform Program

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