Whether you’re a new uniform business or have been in business for several years, getting more ecommerce sales will benefit your company.
Unfortunately, uniform businesses go through plateaus and declines.
These things happen, but don’t get discouraged.
If you’re having trouble coming up with new ways to get more uniform customers and increase revenue, I can give you some pointers.
Your previous methods may have worked at one point, but eventually, the same old strategies can grow stale.
It’s essential your uniform business is constantly keeping up with new trends.
Consumer habits have changed, especially in the ecommerce industry.
As marketing experts, we’ve analyzed these trends and come up with a list of tips that will actually work.
Here are the top 11 ways to generate more sales on your ecommerce site.
1. Target your existing customers
When uniform businesses have trouble growing, they immediately think it’s because they don’t have enough customers.
This is a common misconception, so don’t jump to conclusions.
Instead of focusing all your effort on customer acquisition, you should improve your customer retention strategy.
Look at the impact loyal customers have on an ecommerce site:
Compared to new customers and customers who only made one purchase on your website, loyal customers:
- add more items to their shopping carts
- have a higher conversion rate
- generate more revenue each time they visit your site
Don’t get me wrong.
Obviously, it’s great for your business if you can keep getting new customers.
But that’s a more expensive marketing strategy.
It’s much more cost efficient to go after your existing customer base.
These people are already familiar with your brand.
They know how to use your products, and there’s no learning curve.
So focus on ways to improve their experience.
Try to come up with a customer loyalty program that gives people an incentive to spend more money each time they shop.
Each dollar spent can translate to a rewards point.
When a customer accumulates a certain number of points, they can redeem them for discounts or other promotions.
2. Display icons that show your site is trustworthy
Nobody will want to shop on your ecommerce site if it appears sketchy or otherwise untrustworthy.
One of the first things you need to do is make sure your website is secure.
Cyber security is a major concern for shoppers these days.
In the last five years, 46% of Americans have been the victims of credit card fraud.
Security of their information is a priority for online shoppers.
You need to recognize this and make the necessary adjustments.
But what can you do to prove you’re trustworthy?
Proudly display any security badges your website is using.
These are some examples of popular choices.
I know this should go without saying, but I want to be clear. Make sure you’re not lying or misleading your customers.
Don’t just go slapping these badges all over your website unless you actually have a relationship with these companies.
Otherwise, you can find yourself in some legal trouble as well.
3. Use video demonstrations
Consumers love videos.
In fact, over half of marketing experts across the globe say that video has the top return on investment compared to other marketing tactics.
Websites that have videos can get the average user to spend 88% more time on their pages.
In addition, videos do as well as ads.
This creates an increase in engagement as well as interest in whatever you’re trying to sell.
Videos resonate more with people, so it’s likely that they’ll remember what they watched as opposed to just reading about it.
The video shows users how they can use this product in their daily lives.
Listing this is one thing, but showing customers how it works through video demonstrations is much more effective.
So it appeals to a wider range of people.
If there’s something special about your clothing in terms of usage and functionality, a video is a great way to convey that message.
It’s also an ideal strategy for ecommerce sites selling new products that may be unique or creative.
4. Use photos when you include customer testimonials
User reviews and testimonials are a great way to show proof of concept.
But a message from some nameless and faceless person isn’t really that convincing.
Take your testimonials one step further.
Add a photo and include the person’s full name and title (if relevant to your product).
Including a picture of her face shows she’s a real person and not just somebody you made up.
The testimonial can encourage others to make a purchase and drive more sales.
Their website allows users to share their stories and include pictures as well.
If your product is solving a problem, customers will be happy to share their stories.
We’ve explained before how storytelling can engage and persuade people.
Combining storytelling and photographs with your testimonials will help drive more sales on your site.
5. Recognize your customers want to shop from their mobile devices
Just because you have an ecommerce website doesn’t mean you can assume your customers are shopping only from their computers.
The reality is that people use mobile phones and tablets to shop online.
Research shows 40% of mobile users have bought something online from their devices.
Furthermore, 63% of millennials shop on their phones.
These numbers can’t be ignored.
Make sure your website is optimized for mobile devices.
If your site isn’t mobile friendly, it will turn potential sales away.
For those of you without an optimized mobile site, it could be one of the reasons you’re seeing a decline in sales.
I’d make that a top priority on your to-do list.
If your website can provide these benefits, you won’t have an issue getting more sales.
6. Offer more discounts
It may sound simple, but not enough companies are offering discounts to their customers.
If you’re worried about your profit margins, just use a marketing strategy that’s as old as time.
Jack up the base price of each product and then put it on sale.
So many times we see websites offer “up to” a certain percent off “select items.”
Sure, that works too.
But that’s nothing compared to 40% off everything site wide.
Everyone loves getting a good deal, so this is a great way to drive sales.
7. Showcase your top selling items
Give your customers some direction.
Show them what people are buying the most.
I like it when websites include a “best seller” category on the homepage.
Not everyone browsing your site will know exactly what they’re looking for.
If your company sells a wide range of different products, it can be overwhelming, especially for a new customer.
When someone stumbles upon your site, they may get drawn to products that are popular.
You can also take this opportunity to promote products with the highest margins.
Even if they aren’t actually your top sellers (nobody needs to know that), you can put them on your homepage.
In a perfect world, your top selling products are also your most profitable products, so try to make that happen if you make adjustments to increase profit margins.
8. Ramp up promotions for the holidays
Special events are a time when people are looking to shop and spend more money than on a normal day of the year.
That’s why we always tell ecommerce sites to actively promote holiday sales.
You’ve got a small window of opportunity to get massive sales during these events.
So break out your best offers during this time of year.
The shopping malls are packed, so it’s more convenient for consumers to shop from home.
Use that to your advantage.
We said this earlier, but here’s another opportunity for you to target your current customers.
Send out emails to your subscriber list to entice them to buy during the holiday season.
Keep in mind people are buying gifts for friends and family as well as themselves.
Promote your products accordingly.
Market items as “the perfect gift” or “the best ways to show someone you care.”
Phrases like that should do the trick.
9. FOMO (fear of missing out)
You’ve got to create a sense of urgency when you’re selling products on your ecommerce site.
This will get shoppers to act fast instead of waiting to complete the purchase at a later date (which they may never do).
Tell your customers you have a limited quantity of items remaining even if that’s not the case.
This strategy can get a price sensitive customer (most people) to make an impulse buying decision.
It creates a fear that if they don’t buy it now, they’ll end up spending more money later.
Another way to do this is by running flash sales.
Again, this creates a sense of urgency.
The sale ends at midnight, so if the customer doesn’t act now, they could miss out on a great deal.
It’s much more effective than sending a coupon that expires at the end of the month, giving people an excuse to put off their shopping.
Make sure your marketing campaigns are actionable, and you’ll get more sales.
10. Accept different payment options
You have to give people different options to pay for the products and services on your website.
If you only accept Visa and MasterCard, you’re alienating lots of potential customers.
Make sure you have the capability to accept debit cards in addition to credit cards.
The last thing you want is a customer who wants to make a purchase but can’t complete it because you don’t take their primary payment method.
Continue to adapt to the new trends as well.
Making the checkout process as simple as possible will help you get more ecommerce sales.
11. Focus on your value proposition
What does the customer see when they get to your website?
Is it your phone number?
Your company’s mission statement?
Tell your customers what separates your product from similar items on the market.
Their value proposition tells you everything you need to know about the product.
It has a headline that captures the consumer’s attention.
Next, a brief description explains exactly what the product does.
They include a bullet list of their top features for customers to focus on.
If you can create a highly effective value proposition, you’ll be able to drive more sales on your ecommerce site.
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