8 min read
Many are aware by now that online marketing is a major factor when it comes to the journey of a customer as well as measuring the customers success through online marketing.
However, there’s a common misinterpretation that making a uniform program can be troublesome, costly and time consuming which is not the case.
If you’re working with the right marketing team or promotional consultants, driving your uniform store program initiatives can be done in fewer steps.
Regardless of whether you're in a retail or corporate office set-up, uniform purchasing programs are a big help when it comes to brand promotion.
And truth be told, uniforms accomplish more than an alluring business picture.
They also improve security and encourage solidarity.
Let’s take a look at the following 7 steps to help drive your uniform program initiatives:
Large companies should think about working with a digital agency to not only set up their online program to simplify the ordering process across multiple locations but also increase the consistency of their brand.
A digital agency will also be able to create microsites that will allow you to order quarterly for uniform purchasing.
It will make planning and budgeting easier for larger orders that need to be warehoused.
The location of your company matters especially when it comes to uniforms.
Depending on your organization's location, you will need to plan accordingly for season changes.
The next step would be to figure out what essential styles of uniforms lineup with the location of your business as well as your corporate culture.
In the event that your organization requires more of a formal setting, conservative shirts such as button downs with coats or sweaters would be more suitable.
If your company is more business casual, polo shirts with jeans for men and tops with a skirt for women would be the right choice.
Your staff plays an important role in your uniform program initiative.
Employees that have a face-to-face with customers on a daily basis need to look clean and neat throughout the day and making wrinkle resistant uniforms is your best bet.
Staff members who work in maintenance will need stain resistant uniforms that are also highly durable and machine wash friendly.
The colors used for employee uniforms can play a significant role in the success of a business.
For example, many fast food restaurants use red and yellow for their uniforms since red represents happiness and excitement while yellow shows warmth.
Color has the power of persuasion on its side and it also adds personality.
Whichever direction you decide to go in, choose a color that works best for the various roles of your employees within the company.
Select the right brand-identity color and employee uniforms for your business and watch your competitors become envious of you.
Numerous organizations sell garbs for workers or companies to purchase and utilize. You can even rent uniforms.
When attempting to figure out which course to take, think about the extent of your organization and if every one of the staffers will wear outfits or if only certain workers will suit up.
Determining the quantity of your uniforms before contacting vendors will also help you save a lot of time.
Also, take into consideration about storing quantity of uniforms.
Using custom embroidery to decorate the apparel of your company uniform helps promote your brand to potential prospects.
Every time one of your staff members wears their company shirt out in public, they are advertising your business.
Custom embroidery is also a cost effective way to advertise your business.
It shows professionalism of the company, pride and quality in your brand, distinction and an established business format.
Whether you want to stick with traditional tactics, opt more current digital , or utilize a combination of both, UniformMarket can help you in opening your uniform business.
Years of industry experience helps us understand the unique needs of individual retailers and manufacturers.
We provide sales and marketing tools to assist uniform manufacturers.
UniformMarket can help uniform businesses just like your’s do so much more. Learn more about what we do.
