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Content Management Considered: Why A CMS Is Critical For Ecommerce

8 min read
Avinash Reddy April 27, 2018
Running a successful ecommerce site is all about leveraging the resources available to you, and there are few resources with more potential than a content management system. As a digital platform that facilitates the publication and alteration of digital content, a content management system, or CMS, lets you manage any number of websites efficiently and consistently. By using such a system to its full potential, you can keep all your sites up to date, appealing to a wide range of customers throughout the life of your business.

How a CMS Sets Your Company Apart

As a company that operates multiple ecommerce websites, you can use a CMS to set yourself apart from the competition. In particular, you can:

  • Send a Consistent Message- Like most companies, your goal is undoubtedly to project a positive, appealing image of your business to all potential customers. But this can be hard to do across multiple websites, especially if those sites are devoted to different products and markets. If the information on one site conflicts with that from another, customers who have seen both sites will be confused about your brand. CMSs let you coordinate changes across all websites, so that you don’t change one site in a way that contradicts what’s on another.
  • Communicate with Customers- Besides a positive and engaging brand image, customers look for companies that communicate with them and take their feedback to heart. This means that if a current or potential client comments on one of your sites or social media platforms, they expect you to respond in a timely fashion. A CMS will alert you to any new customer comments, no matter where they appear. This makes it easier to keep up with these comments and respond to them as fully and promptly as possible.
  • Publish Promptly & Consistently- Content marketing strategies are most likely to be effective if you release content on a regular schedule, so customers know when to expect it. But if your business goes through periods of high and low demand, it’s hard to publish content at the same rate the entire time. With a CMS, you can write content beforehand and program it to be released at a particular time. This lets you use periods of low demand to write content and then have it released automatically when you’re busy.

In addition to helping you publish content and engage with customers, content management systems make your job easier. By giving you a single platform on which to publish and modify all your content, a CMS will save the time it takes to switch between sites. You’ll thus be able to spend less time and effort on administrative tasks and more coming up with innovative ideas to advance your business. Thus for the sake of your customers and your own career, it’s essential that you take full advantage of this revolutionary new technology.

For more on CMSs and all other ecommerce resources, contact UniformMarket today.


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