The Information Age is here, and it’s transforming every aspect of modern business. Thanks to the rise of big data and analytical technology, companies of all stripes gathering more information in hopes of better understanding the market. As a uniform seller, your company can benefit immensely from big data. In particular, you can use these resources to more effectively target customers, maximize sales, and decide which items to sell. Thus by incorporating big data, you can lower the cost and increase the effectiveness of all your sales efforts.