7 Uniform Marketing Strategies You Can Implement Today

Posted by Avinash Reddy on Mar 6, 2019 9:00:00 AM


The uniform industry is an old industry, but it is one that has seen a tremendous change in recent years. As the current generation of business leadership nears retirement and a younger generation steps in to take its place, the way in which effective companies market is changing.

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Topics: Marketing Your Uniform Company, Value of Uniforms, Marketing Your E-Commerce Business

3 Easy Ways to Fix Problems in your Sales Funnel

Posted by Sellers Commerce on Sep 18, 2018 10:00:00 AM

Optimizing the way in which your uniform customers move through you’re sales process to being a customer is of the utmost importance.  There are many ways that potential uniform customers may get lost while moving through the sales process.  These are often referred to as cracks in the funnel.  Learning how to plug these cracks will get you the highest return on your uniform marketing dollars.  

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Topics: Marketing Your Uniform Company, Sales Funnel

Response Refinement: The Art & Importance Of Framing Your Marketing Content Around Questions

Posted by Sellers Commerce on Aug 3, 2018 10:22:15 AM

What’s the key to writing good uniform marketing content? As an experienced marketer, you can probably think of many answers to this question. From SEO to local authenticity to brevity to accuracy, there’s a lot that goes into making uniform content appealing. Successful marketers have to master all these things if they want their content to be seen and appreciated.

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Topics: Marketing Your Uniform Company, marketing content

Updates & Optimization: How To Make Old Content Relevant Again

Posted by Sellers Commerce on Jul 30, 2018 10:39:07 AM

Out with the old, in with the new? For uniform marketers, this may seem like common sense. The market is constantly changing, with new technologies, products, and other trends redefining what forms of publicity will be successful. If your company wants to survive, shouldn’t you be changing the way you promote your uniforms?

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Topics: Marketing Your Uniform Company, repurposing old content

Web Writing Wisdom: How To Create Compelling Pages For Uniform Sales

Posted by Sellers Commerce on Jul 25, 2018 10:02:47 AM

Stop me if you’ve been in this situation: you visit a website for a product you’re interested in but find the writing style so boring or confusing that you just can't make it through the page. As a uniform marketer, you need to make sure potential customers aren’t thinking this when they visit your site. Even if you aren’t a trained writer, there are some simple principles to remember that will help you make your pages vastly more interesting and engaging. So when creating or updating your website for uniform sales, make sure to:

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Topics: Marketing Your Uniform Company

Prudent Professionalism: Promoting Key Benefits Of Your Uniforms

Posted by Sellers Commerce on Jul 23, 2018 10:33:56 AM

What exactly are you selling? As a uniform marketer, you might think the answer is, well, uniforms, but that would be a mistake. You’re selling solutions to problems, sources of greater wealth, and opportunities to enhance your clients’ businesses. Your gear is just a means to these ends, so your marketing materials should always focus on how best to achieve them.

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Topics: Marketing Your Uniform Company, Promotional Clothing, Key Benefits

Best Ways to Increase Traffic to Your Website

Posted by Sellers Commerce on Jul 19, 2018 9:08:16 AM

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.

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Topics: Marketing Your Uniform Company, SEO, Social Networking, Increasing Traffic

Monthly Marketing: Tips For Varying Your PR Throughout The Year

Posted by Sellers Commerce on Jul 17, 2018 9:47:28 AM

Never let your marketing go stale. No matter how appealing clients find your PR strategy, when they realize you’re not going to change it, they’ll quickly lose interest. Staying fresh is especially important for uniform companies, as they sell a product that clients generally don’t care much about at first glance. Thus if you’re trying to sell uniforms, you need to find a way of making your product fascinating, and that begins by varying what you say about it throughout the year. The following simple tips will help you do just that:

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Topics: Marketing Your Uniform Company, Apparel Industry

Influencer Intel: How To Market Your Uniforms With Others' Fame

Posted by Sellers Commerce on Jul 13, 2018 10:02:40 AM

When marketing your uniform company online, you may think that you need to build publicity from the ground up. But why not take advantage of publicity that already exists— namely, that of established influencers? If you can get someone who has a large online following to endorse your product, you instantly gain the attention and interest of their fans, potentially earning you thousands or even millions of customers. Thus by mastering the art of influencer marketing, you can dramatically improve the effectiveness of your publicity efforts, all while lowering their cost.

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Topics: Marketing Your Uniform Company, e-commerce, Apparel Industry

Vying For Values: The Importance Of Tying Your Uniforms To The Greater Good

Posted by Rick Levine on Dec 13, 2017 1:46:42 PM

One of the advantages of going into business in the uniform industry is that no one can question the value of your products. Professional gear serves a number of clear purposes, including improving the safety of your workers, helping you to organize your operations, and reducing your use of energy and other scarce resources. Given that your products have so many important features, you have a unique opportunity to appeal to customers’ values and morals. By marketing yourself as a company that makes the workplace and the world better, you cause customers to feel good about buying from you, encouraging them to stick with your brand for the long haul.

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Topics: Marketing Your Uniform Company, B2B Websites

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