Out with the old, in with the new? For uniform marketers, this may seem like common sense. The market is constantly changing, with new technologies, products, and other trends redefining what forms of publicity will be successful. If your company wants to survive, shouldn’t you be changing the way you promote your uniforms?
Yes and no. Uniform marketers do indeed to make changes so they can adapt to new trends. But that doesn’t mean they should just get rid of older content. By updating and republishing content that worked well in the past, you can continue to benefit from the hard work you put into it, bolstering your uniform sales.
How to Renew Old Content
At the beginning of the renewal process, go back through content you’ve published over the last few years and pick out the pieces that have had the most views, likes, social media shares, and conversions. Eliminate any content that inherently shows its age; if you wrote a blog post in response to a specific news event, for example, it’s unlikely that you can update it successfully for the modern market. Stick to “evergreen” pieces that people will still find relevant today.
Once you’ve narrowed the old content down this way, alter it so it will appeal to present readers. This involves:
Here at UniformMarket powered by Sellers Commerce, we provide you with tools such as B2B Program Manager and Retailer Pro, which can connect you with the products and data you need for your employees or business. Whether you are a uniform retailer or an energy company needing to fit your employees with new uniforms and gear, we have the tools and services for you. Contact us for a demo today!