In the uniform industry, one of the greatest challenges of managing large numbers of client accounts is determining how to organize and group those accounts. Many marketers assume that they should create a single, unchanging account for each client, and then group accounts for clients in similar fields or industries. But in many cases, employees in the same company have wildly different uniform needs. This is particularly true if your clients are large companies with branches in many different locations. When this occurs, it makes far more sense to create and group client accounts by geography, allowing you to cater to the unique product needs of each location.
The Benefits of Geographic Grouping
Grouping client accounts by geography involves showing separate products and features to users in different geographical locations, even if they work for the same client. Say that your client is a hotel chain, with branches in Boise, Idaho and Raleigh, North Carolina. The chain’s employees who log into their company account from Boise will see products and features targeted specifically to the Boise branch, while those who log in from Raleigh will find items tailored to their location. This method of grouping offers a range of benefits for your clients, including:
As important as it is to tailor clients’ accounts to their specific geographical locations, this is only one step out of many in selling uniforms to a wide range of businesses. For more information on creating and grouping private accounts for your clients, visit our website today.