<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1736538&amp;fmt=gif">

Industry Intel: How Uniform Marketers Can Benefit From The Construction Boom

8 min read
Uniform Market August 1, 2017

Whether they’re building roads, bridges, houses, or skyscrapers, construction workers can always be identified by their uniforms. The neon green and orange vests, black gloves, and work belts each serves a critical purpose, allowing workers to do their jobs both safely and efficiently. Because these items are so important and so widely in demand, growth in this industry virtually guarantees new opportunities for uniform marketers. Thus no matter your specialty, stocking up on construction gear is a wise investment in the future of your business.

The Critical Importance of Construction Clothing

More than any other industry, construction demonstrates that uniforms are for more than mere style. Each element of a construction worker’s outfit is there for a reason; consider, for example, why such workers wear:

  • Reflective Vests- Construction workers are most often identified by their iconic ANSI compliant vests, and there’s a reason for that. Bright orange and green are easy to spot from a distance, allowing workers to keep an eye on each other across their work sites. This means that if one worker is about to move heavy equipment around, they can quickly check where others are and make sure they are not putting them at risk.
  • Work Gloves- Construction workers have to handle a wide variety of materials that splinter, have sharp edges, or grow hot in the sunlight. Gloves protect workers’ hands from all of these threats. This not only keeps them safe, but also allows them to work more quickly, as they won’t have to stop and check where they are putting their hands.
  • Belts- From holstering tools to securing repel lines to holding the rest of the uniform together, belts play a crucial role in a construction worker’s activities.
  • Other Equipment- Construction workers need protective eyewear, hard hats, work shoes, and a wide variety of other gear, depending on what kind of work they are doing.

As a uniform marketer, your job is to stock uniforms and gear that addresses all the safety and convenience needs of the construction industry. By providing each of these items and explaining exactly what they do, you allow construction workers to get the equipment they need quickly, affordably, and reliably.

The Expansion of Construction Employment

Uniform marketers’ services are particularly important given the high growth projected for the construction industry. According to the Bureau of Labor Statistics, employment in construction is projected to grow by 12.7 percent from 2014 to 2024, generating 147,400 new jobs. When combined with the need to replace and update existing construction workers’ uniforms, this will lead to an enormous increase in the demand for gear. Uniform marketers who meet this increase can count on a large and steady stream of customers, all while helping to make construction sites safer and more productive.


UniformMarket keeps track of the construction industry and all other gear-heavy fields with high employment growth. For more information on taking advantage of rising sources of demand, visit our website today.


New Call-to-action

If you want to keep reading

What to expect at the Uniform Retailers Association Trade Show 2020

Uniforms Business
Widely regarded as the only retailer show in the industry started by independent retailers for independent retailers, the 14th Annual Uniform Retailer...

5 Actionable Tactics to Drive More Online Sales

Uniforms Business
Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decid...

3 Easy Ways to Fix Problems in your Sales Funnel

Uniforms Business
Optimizing the way in which your uniform customers move through you’re sales process to being a customer is of the utmost importance.  There are many ...
  Free Guide - Measure the impact of your marketing campaign