8 min read
In today’s digital world, personal shopping experiences have shaped the expectations for B2B buying experiences. Customers have become accustomed to seamless, B2C-like shopping experiences in their personal lives and expect the same to reflect in purchasing for their B2B uniform business.
B2B buyers’ adoption for digital ordering tools is increasing. Over 70% of B2B buyers find buying from a website more convenient than buying from a sales representative.
These heightened expectations for seamless and powerful user experiences in purchasing uniforms are causing panic amongst uniform manufacturers, dealers/wholesalers, and retailers. Most of them are realizing that to survive, they have to create a more robust digital commerce offering that is tailored for the uniform industry.
Learn more about eCommerce for Uniform Industry
Although customer expectations have been impacted by the experiences they are used to in their personal buying lives, Both B2B and B2C have clearly defined distinctions that are paramount to understanding for success. B2C eCommerce is all about maximizing sales. Now, although B2B drives revenue, it is also about enabling your internal teams and your customers to be more efficient.
B2B eCommerce websites are tailored in a way that provides not just a channel for sales but also a host of other benefits for your uniform business. Advantages like;
Businesses can not only maximize efficiency but also, increase sales and improve customer experience.
Selling Uniforms is not the same as selling any other product. There are certain rules & guidelines that need to be adhered to by all stakeholders as these uniforms represent the brand of your customer. The uniform industry has several rules and terminologies in place that need to be custom-developed from any off-the-shelf eCommerce platform.
Now, these might be the most powerful platforms, however, the experience in managing employee uniform programs, uniform distribution, uniform sales, and everything about uniforms gives UniformMarket a unique advantage to not just provide a platform, but also consult, guide and partner with their customers to succeed.
An effective B2B eCommerce platform, purpose-built for the uniform space will enable your organization to grow and scale easily to meet market demand and customer needs, by opening new sales channels and continuously reaching new market segments.
Create and test compelling omnichannel experiences for your targeted B2B uniform customers. Deliver value and quickly respond to changes in the market. Also, by adopting a comprehensive 360-degree B2B eCommerce cloud solution, you can revamp your existing technology and significantly improve your marketing and merchandising capabilities.
Integrating your B2B eCommerce platform with the existing tech stack of your uniform business will ensure data is synced across all silos. Through integration to the enterprise resource planning (ERP) and other back-end business systems, eCommerce provides significant efficiencies for B2B organizations. Since customers can order online at their convenience, businesses can focus on the actual customer service functions rather than just collecting orders manually.
Also, automated ordering and workflows eliminate the need to reconfigure data in independent systems, thereby reducing the possibility of errors. This further improves the efficiency of order fulfillment and shipping ultimately increasing order throughput.
Through eCommerce, uniform businesses can easily measure and evaluate marketing campaigns, sales effectiveness, product mix, inventory turns, customer sales effectiveness, and customer engagement. Integrating analytics with your ERP gives you much more valuable data with actionable insights.
A B2B eCommerce website with catalogs updated in real-time is a powerful tool to reach new B2B customers. As your B2B customers go online searching, you can leverage the power of search engines to connect with them. Thus, they connect with your brand, which gives you complete control, allowing you to promote, grow and sell your products across multiple channels. Additionally, robust B2B eCommerce sites allow you to easily implement an automated cross-sell and upsell recommendation program via lookbooks etc. With this, you can increase sales by offering relevant suggestions to customers on the site and encouraging them to purchase related items or items with more features and functionalities.
A well-designed eCommerce platform designed for the uniform industry provides the right information to your customers, thus facilitating a seamless ordering process. Also, by providing self-service capabilities, you can allow your customers to order or reorder easily based on previous purchases, including negotiated prices and personalized preferences. This not only increases sales, but also improves the mean order values.
Create Multiple Stores Within a Store, also known as Preferred Groups, this popular ’store within a store’ function allows custom pricing, embellishment, and embroidery options for each account you set up. Preferred Groups offers the ability for each of your clients to receive concierge level service via our "store within a store" offering. The preferred group will see only the products that you want them to see at discounted rates along with specific decoration options.
