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The Best Practices for a Great B2B Website Design

Posted by Sellers Commerce on Nov 29, 2018 11:00:00 AM

While B2C uniform companies have long realized the value of a sales-ready website design to encourage consumer engagement, B2B websites are lagging. Only recently have B2B companies started seeing the value in a website redesign to better suit their buyers’ needs.

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Topics: B2B Websites

Happy Thanksgiving!

Posted by Sellers Commerce on Nov 22, 2018 10:00:00 AM

Thanksgiving Day is a national holiday in the United States, and Thanksgiving 2018 occurs on Thursday, November 22. In 1621, the Plymouth colonists and Wampanoag Indians shared an autumn harvest feast that is acknowledged today as one of the first Thanksgiving celebrations in the colonies. For more than two centuries, days of thanksgiving were celebrated by individual colonies and states. It wasn’t until 1863, in the midst of the Civil War, that President Abraham Lincoln proclaimed a national Thanksgiving Day to be held each November.

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SEO & Content for Uniform Companies: Are Keyword Lists Still Useful?

Posted by Sellers Commerce on Nov 20, 2018 10:00:00 AM

 

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Topics: SEO, Marketing Your E-Commerce Business

Happy Veterans Day!

Posted by Sellers Commerce on Nov 12, 2018 11:00:00 AM

 

Veterans Day originated as “Armistice Day” on Nov. 11, 1919, the first anniversary of the end of World War I. Congress passed a resolution in 1926 for an annual observance, and Nov. 11 became a national holiday beginning in 1938. Unlike Memorial Day, Veterans Day pays tribute to all American veterans—living or dead—but especially gives thanks to living veterans who served their country honorably during war or peacetime.

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10 Must-Have Features for E-commerce Sites

Posted by Sellers Commerce on Nov 8, 2018 10:00:00 AM

Ease of Use

This comes from the old K.I.S.S. adage about keeping it simple. Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it. As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use.

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Topics: Must-Have Features, e-commerce

How to Write Appealing Headlines for Your Website Content

Posted by Sellers Commerce on Oct 31, 2018 11:00:00 AM

It’s one thing to write website content that’s interesting and communicates your uniform brand’s message—it’s another to grab your reader’s attention. That’s where well-written headlines come in. Eye-catching headlines are critical to your content’s success, and they’re sometimes an art form to create.

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Topics: eyecatchingheadlines, Marketing Your E-Commerce Business

5 Actionable Tactics to Drive More Sales

Posted by Sellers Commerce on Oct 18, 2018 10:00:00 AM

Every online store wants to increase traffic and conversions. But even after you’ve put together a basic strategy it can still be challenging to decide on which marketing tactics you should try.

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Topics: Marketing Your E-Commerce Business

How to Create Beautiful Hero Images for Your Online Store

Posted by Sellers Commerce on Oct 9, 2018 10:40:00 AM

Most online stores and theme templates have one major component in common, a large, featured image or series of images prominently displayed on the homepage.

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Topics: Marketing Your E-Commerce Business, Hero Images

11 Ways to Boost Ecommerce Sales Fast

Posted by Sellers Commerce on Sep 25, 2018 11:00:00 AM

Whether you’re a new uniform business or have been in business for several years, getting more ecommerce sales will benefit your company.

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Topics: Marketing Your E-Commerce Business, Boosting Ecommerce Sales

3 Easy Ways to Fix Problems in your Sales Funnel

Posted by Sellers Commerce on Sep 18, 2018 10:00:00 AM

Optimizing the way in which your uniform customers move through you’re sales process to being a customer is of the utmost importance.  There are many ways that potential uniform customers may get lost while moving through the sales process.  These are often referred to as cracks in the funnel.  Learning how to plug these cracks will get you the highest return on your uniform marketing dollars.  

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Topics: Marketing Your Uniform Company, Sales Funnel

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