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What to expect at the Uniform Retailers Association Trade Show 2020

What to expect at the Uniform Retailers Association Trade Show 2020

8 min read
Uniform Market October 17, 2020

Widely regarded as the only retailer show in the industry started by independent retailers for independent retailers, the 14th Annual Uniform Retailers Association (URA) Trade Show will proceed as planned this year, but as a virtual show to be attended online.

It’s creatively designed to ensure the attendees will get the maximum value out of it, despite not being present in person.  

The trade show will kick-off on October 25th with an introductory announcement from the URA Board, and then followed by a welcome party with White Swan Bands.  

The show will proceed until November 3rd and will treat attendees with educational offerings, special events, and much more.  

The trade show offers retailers a rich learning experience by presenting educational sessions on what is currently driving the industry, as well as a chance to learn from the top market leaders. Practical solutions and best management practices will be shared throughout the show with invaluable takeaways on managing your business better. 

While the URA Trade Show always has been known to be a great platform for exhibiting new designs, fabrics, and products, and learning from leading industry retail experts, it was never this important to attend the show, given how things have unraveled on the onset of the pandemic.  

The trade show will serve as a great learning experience in understanding how the uniform market has been affected by COVID-19. Participants will learn about new technologies that can help grow your business, how to market in a COVID-19 world, and to future-proof your business.  

In addition, attendees also can participant in more lighthearted activities like a magic show and lucky draws.  

Show's itinerary

Here is a little peek at the trade show’s agenda. 

October 25: Welcome with the URA Board, Welcome Party with White Swan brands 

October 26: Education with David Arvin - Customer Experience is the new competitive advantage 
Education - Making you web-store part of your new normal 
Unmasking event with Careismatic brands 
October 27: Education - New features to drive customer loyalty 

October 28: Education with David Arvin - A day in the life of your customer 
Education - Marketing in a COVID world 
Magic show with White Cross 

October 29: Education - Coffee talk with the URA Board and annual meeting 

November 2: Education with David Arvin - Future-proofing your business 
Succeed and Lead | Create your own Opportunities with UniformMarket

November 3: Education with David Arvin - Finding ways to say “Yes” 
Lucky draw - Prize announcements 

How does the virtual trade show work? 

How does the virtual trade show work? 

As the URA 2020, Virtual Trade Show is for members only, you can only attend the show for free if you are an existing customer or if you’ve registered for a yearly membership from here, for as little as $150.  

Once the trade show kicks off, the attendees can visit the available exhibitor’s private profile page.  

The profile page will include details of the exhibitor by having a welcome video about their brand, buttons and links to their website, marketing materials, and forms.  

The page also includes the option to either have a video chat with the exhibitor to get any queries cleared. The attendees can also schedule an appointment to understand more about what the exhibitors have to offer.  

The attendees can also enter the contest for the event and earn entries by visiting these profiles.  

Create your own opportunities and drive uniform business with UniformMarket at URA Trade Show 2020 

As part of the 14th Uniform Retailers Association (URA) Virtual Trade Show 2020, UniformMarket will be taking an educational session, “Succeed & leed - Create Your Own Opportunities.”

It is a one-hour free-form interactive discussion that will be hosted by UniformMarket’s National Sales Manager, Nancy Cordona, and Senior Content Director, Kenneth Deheve.

Cardona will bring over 30 years of uniform industry experience to the table and Deheve brings 10 years of marketing expertise. Both will share insights and impart the knowledge they’ve learned over the past year to help retailers not only survive the rest of 2020, but thrive.

The session will mainly focus on the new normal, how you, the retailers can grow your operations, digitize and diversify your offerings, and thrive during and after the pandemic.

Interested attendees of URA can join UniformMarket for their educational session on November 2nd at 2:00pm ET. The session will be hosted on Zoom and can be accessed through this meeting link.

That being said, you may want to join the meeting early as there is a limited entry of 500 in the zoom meeting.

Additionally, the recording of the session and the PowerPoint presentation will be made available for viewing shortly after the conclusion of the URA Trade Show.

You can also visit our profile page on the URA virtual platform and get in touch with us if you have any queries throughout the trade show, which will conclude on November 3.

Quick Details:
Title: Succeed & Lead: Create Your Own Opportunities – w/UniformMarket
Date: November 2, 2020, 2PM ET
Company Profile: https://ura2020.cloudaccess.host/uniform-market/
Meeting Format: Zoom
Meeting Link: https://zoom.us/j/94486089099?pwd=eTRHNDc0OUNrZXZpYnBUQ0w5cWlDdz09

You can also get in touch with Nancy Cardona, the National Sales Manager for UniformMarket, through the live video chat option or schedule an appointment with her to discuss your business requirements, and more.  

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