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Food Service Savvy: Why Uniform Marketers Must Appeal To Restaurants

Posted by Rick Levine on Jul 17, 2017 10:32:36 AM

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From the red and yellow of McDonald’s to the black and grey of Taco Bell to the posh styles of fancier establishments, restaurants are inseparable from their uniforms. One look at what employees are wearing gives diners an instant impression of what their experiences will be like, making it critical for food service establishments to get their gear right. As a uniform marketer, you have the opportunity to help restaurants appeal more effectively to current and potential customers. If you can do this, your business can ride to success on the restaurant industry’s job growth.

A Guide to Gear in the Restaurant Business

Restaurants have no shortage of uniform and gear needs, and your business must be prepared to meet every one of them. In particular, you need to offer:

  • Aprons- Essential to keep restaurants sanitary and cooks clean, aprons are available in many different sizes and shapes, depending on what they will be used to make. Your ecommerce site should offer every variety of apron that restaurants are likely to buy.
  • Chef Clothing- In addition to aprons, chefs need outfits that offer full protection from the dangers of their kitchens while distinguishing them for their unique skill sets. Shoes are particularly important to this outfit; your site must sell footwear with sufficient traction to prevent chefs from slipping while moving around the cooking area. Professional pants, shirt, coats, and jackets must also be part of this arrangement.
  • Formalwear- Wait staff at upscale restaurants need to look the part, which is why they tend to wear formalwear. Your site should offer dresses, suits, jackets, shoes, and other items that allow servers to look their best while still moving safely and comfortably throughout the restaurant.

In deciding which food service uniforms to carry, consider the many distinctions that restaurants make among employees. Establishments often divide their staff between those at the front of the house, such as hosts and servers, and those at the back, such as cooks and dishwashers. By paying attention to these distinctions, you can determine whether you have all the uniforms you need and fill in gaps whenever you find them.

Gauging Growth in the Food Service Industry

The job market in the food service industry is growing rapidly. According to the Bureau of Labor Statistics, the number of jobs in food preparation and service will grow by 343,500 between 2014 and 2024. This figure does not include professional cooks, who will increase in number by 158,900. If your business can appeal effectively to restaurants and other establishments that serve food, you will have access to hundreds of thousands of new customers over the next few years— not to mention the millions who already work in this field.

 

UniformMarket pays close attention to any changes that affect demand for uniforms, and offers you the resources to take advantage of these trends. For more information on gear for food service and other key fields,  visit our website today.

 

Great Uniform Websites for Your Company

Topics: Marketing Your Uniform Company, B2B Websites

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