Shipping Charge Strategies For Your Uniform eCommerce Site

Posted by Rick Levine on Apr 18, 2017 10:01:00 AM

An oft-forgotten but definitely essential aspect of uniform eCommerce, shipping can determine whether consumers take that final step towards checkout, or abandon your website altogether. Give them too good of a deal, however, and your eCommerce business may not be able to reach an acceptable profit margin. The gulf between individual shoppers and private VIP accounts can cause further confusion — how do you accurately estimate shipping on large orders?

Struggling to determine the appropriate approach for shipping charges on your eCommerce website? Keep these essential considerations in mind as you develop a viable pricing scheme:

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Topics: B2B Group Purchasing, B2B Websites

Leveraging Location: Optimizing Online Purchasing To Your Customers' Positions

Posted by Rick Levine on Mar 31, 2017 9:05:00 AM

Optimizing product offerings is essential in uniform marketing. Clients often struggle to manage spending on gear, especially if they allow employees to make purchases on their own. By showing employees only the products they are authorized to buy, you simplify your clients’ spending control efforts, encouraging them to return to your site. One of the most effective ways to do this, especially when marketing to large organizations, is to optimize product offerings based on location. Through the following tactics, you can limit the gear and uniforms that customers in any area can see, making their shopping experience more convenient while meeting their employers’ specifications.

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Topics: B2B Group Purchasing, B2B Websites

Purchasing Prudence: How Employees Can Buy Their Own Uniforms

Posted by Rick Levine on Feb 28, 2017 10:01:00 AM

How much employee autonomy is too much? A key concern for any business decision, this question is particularly important when it comes to uniform purchases. Many companies opt to let their workers buy their own uniforms and gear, reasoning that they know best which items they need and how often to replace them. While this decision can save managers time and effort, there is a risk to giving employees control over company funds and choices of attire. Uniform marketers have a unique opportunity to keep these risks at bay and maximize the benefits of employee autonomy. This involves designing a website with:

Personalized Pages

One of the easiest ways to simplify the uniform purchasing process for employees is to create web pages for each individual. Employees can set up their own accounts on your website, which will direct them to a list of the specific uniform and gear items that they need. The company can then specify a particular budget for each account, adjusting it as needed given changes in uniform requirements and costs. This will ensure that employees do not spend more money than is necessary to obtain the attire for their jobs. It also prevents them from buying attire they are not authorized to wear, such as that for other employees in different positions.

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Topics: Managing A Uniform Program, B2B Group Purchasing

Create a Managed Uniform Program for Large, Medium and Small Purchasers

Posted by Rick Levine on Feb 23, 2017 3:10:00 AM

When it comes to uniform customers, you will see a variety of shoppers hitting the Internet and browsing your online store. B2B online stores seldom deal with just one target audience interested in direct sales. There will have corporate purchasers in variety of sizes. For convenience, we will call them "small, medium and large" although this does not always indicate teh size or purchaser or purchases. You will find they all want the apparel organized in a convenient manner while having the desired embroidery options available right at their fingertips.

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Topics: Managing A Uniform Program, B2B Group Purchasing, B2B Microsites

Online Optimization: Your Guide To Boosting Uniform And Gear Sales

Posted by Rick Levine on Jan 19, 2017 9:21:00 AM

Even the simplest marketing strategy may have confusing results. If your business supplies uniforms and gear, you have likely experienced the paradox of high store sales combined with few online orders. When customers frequently visit your store en masse, you can conclude that there is high demand for your products. And since it's easier and quicker to order online, one might assume that your website would be even more popular. Yet your website receives only a fraction of the orders that in-store customers make. By catering to customers’ specific shopping needs with specialized company access, you can boost online sales and establish a consistent source of revenue.

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Topics: Managing A Uniform Program, B2B Group Purchasing, B2B Websites

Selling to Groups on Your B2B Website

Posted by Rick Levine on Nov 30, 2016 9:24:00 AM

Most business-to-business (B2B) companies are interested in selling their products or services to groups of people, corporations, and government agencies. In the uniform industry, many uniform retailers and manufacturers sell their products to hospitals, restaurants, law enforcement agencies, airlines, and even ski resorts. Hospitals fall into the medical supply industry as well, but think about all of those uniforms and scrubs needed in that entire industry for employees of nursing homes, doctor’s offices, or home healthcare.

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Topics: B2B Group Purchasing, B2B Websites

ABCs of B2B – Sell More by Managing Purchasing Programs Online

Posted by Rick Levine on Oct 28, 2016 9:08:00 AM

Every business to business company sells (or wants to sell) to groups, government agencies and corporations online. In the uniform industry these might be hospitals, law enforcement agencies, restaurants or airlines. In the medical supply industry these might be nursing homes, home healthcare, doctor’s groups or, again, hospitals.

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Topics: B2B Group Purchasing, B2B Websites

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