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10 Must-Have Features for E-commerce Sites

Posted by Sellers Commerce on Nov 8, 2018 10:00:00 AM

Ease of Use

This comes from the old K.I.S.S. adage about keeping it simple. Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it. As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use.

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Topics: Must-Have Features, e-commerce

Remarketing Results: The Art & Importance Of Bringing Customers Back

Posted by Sellers Commerce on Aug 10, 2018 10:01:05 AM

What’s the best way to predict future behavior? Say it with me: past behavior! If someone made a decision in the past, they’re a lot more likely to make the same decision in the future. This principle is particularly important in uniform marketing, where it’s critical to focus your resources on the potential clients who are most likely to make a purchase. Remarketing is the art of convincing past clients to come back for more. Through the following remarketing strategies, you can boost sales of all your gear at minimal cost and effort:

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Topics: e-commerce, Bringing Customers Back

Influencer Intel: How To Market Your Uniforms With Others' Fame

Posted by Sellers Commerce on Jul 13, 2018 10:02:40 AM

When marketing your uniform company online, you may think that you need to build publicity from the ground up. But why not take advantage of publicity that already exists— namely, that of established influencers? If you can get someone who has a large online following to endorse your product, you instantly gain the attention and interest of their fans, potentially earning you thousands or even millions of customers. Thus by mastering the art of influencer marketing, you can dramatically improve the effectiveness of your publicity efforts, all while lowering their cost.

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Topics: Apparel Industry, Marketing Your Uniform Company, e-commerce

Big Data Benefits: How Uniform Sellers Can Take Advantage Of Modern Data & Analytics

Posted by Sellers Commerce on Jul 11, 2018 9:45:22 AM

The Information Age is here, and it’s transforming every aspect of modern business. Thanks to the rise of big data and analytical technology, companies of all stripes gathering more information in hopes of better understanding the market. As a uniform seller, your company can benefit immensely from big data. In particular, you can use these resources to more effectively target customers, maximize sales, and decide which items to sell. Thus by incorporating big data, you can lower the cost and increase the effectiveness of all your sales efforts.

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Topics: e-commerce, Big Data

Email Marketing Enhancements: Tips For Email Campaigns In The Uniform Industry

Posted by Sellers Commerce on Jul 5, 2018 8:56:31 AM

When most people think of marketing, they picture banner ads, articles, TV spots, and other forms of content that are open for the public to see. But promoting and selling your products can also involve connecting directly with customers, and email is one of the most effective ways to do this. As a uniform business trying to increase customer interest, you can bolster your efforts significantly by adding email marketing to the mix. This lets you convince customers to take an interest in your products and keep coming back for the long haul.

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Topics: email campaigns, e-commerce, Hot Topics, B2B Websites

4 Steps to Optimizing Your Website for the Uniform Industry

Posted by Sellers Commerce on Jul 2, 2018 9:23:07 AM

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

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Topics: e-commerce, SEO, Optimizing Your Website

Explaining the Impact of the Supreme Court’s Big Sales Tax Decision

Posted by Sellers Commerce on Jun 29, 2018 12:03:11 PM

The Supreme Court ruled on Thursdaythat states can impose sales on online purchases even if the business doesn’t have a physical presence there. The decision in the case, South Dakota v. Wayfairreverses a 1992 ruling on Quill Corp. v. North Dakota that said sellers only had to collect state sales taxes if they had a warehouse or office in the state.

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Topics: e-commerce, supreme court tax decision

How the Uniform Industry is Changing and Where it is Headed

Posted by Sellers Commerce on Jun 28, 2018 9:28:13 AM

The industry has been changing for some time. In the public sector business segment (police, fire, postal, military, etc.), for example, fewer independent distributors are in the business than when I left, which is likely changing the shape of the industry, and even the Association. As the industry consolidates, that limits the ability of those in the public sector, such as police departments, to get a variety of bids. Manufacturers have fewer distributors to sell their products.

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Topics: B2B Websites, e-commerce

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