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Industry Intel: How Uniform Marketers Can Benefit From The Construction Boom

Posted by Rick Levine on Aug 1, 2017 9:38:00 AM

Whether they’re building roads, bridges, houses, or skyscrapers, construction workers can always be identified by their uniforms. The neon green and orange vests, black gloves, and work belts each serves a critical purpose, allowing workers to do their jobs both safely and efficiently. Because these items are so important and so widely in demand, growth in this industry virtually guarantees new opportunities for uniform marketers. Thus no matter your specialty, stocking up on construction gear is a wise investment in the future of your business.

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Topics: Uniform Industry News, B2B Microsites

Create a Managed Uniform Program for Large, Medium and Small Purchasers

Posted by Rick Levine on Feb 23, 2017 3:10:00 AM

When it comes to uniform customers, you will see a variety of shoppers hitting the Internet and browsing your online store. B2B online stores seldom deal with just one target audience interested in direct sales. There will have corporate purchasers in variety of sizes. For convenience, we will call them "small, medium and large" although this does not always indicate teh size or purchaser or purchases. You will find they all want the apparel organized in a convenient manner while having the desired embroidery options available right at their fingertips.

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Topics: Managing A Uniform Program, B2B Group Purchasing, B2B Microsites

Marketing Metrics to Use on B2B Sites: CPA (Cost per Action)

Posted by Rick Levine on Dec 2, 2016 10:33:00 AM

Measuring the success of your marketing strategy can be a challenge, but knowing what’s working and what isn’t plays an essential part in growing your company. All of your marketing efforts should include a measurable return on investment (ROI). The good news is, for online marketing campaigns, ROI is easily trackable. The data gathered through your website analytics can help guide your marketing strategy, help you optimize online advertising, and help ensure the growth and success of your company.

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Topics: Marketing Your Uniform Company, B2B Microsites

Marketing uniforms and scrubs on a small budgets

Posted by Rick Levine on Sep 27, 2016 8:30:00 AM

Does your new online uniform and scrubs store need more website traffic and visibility? If you’re on a small marketing budget, you might think you can’t increase your traffic, but that’s actually not true. You don’t need to spend thousands of dollars a month to get great results. You can get more qualified traffic to your site, increase online sales, and get customers to come back time and time again, all on a budget.

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Topics: B2B Microsites

What Are Digital Coupons and Should I Use Them to Promote My Uniform Store?

Posted by Ryan Quinn on Aug 8, 2016 8:30:00 AM

When you check out during an online transaction, you might see a box to enter a promo or digital coupon. Entering a special code often helps you save money off your total order or shipping costs. If you’ve ever asked yourself “What are digital coupons, and how can I use them to effectively promote my uniform store?,” read on to learn the answers.

What are Digital Coupons?

Just as they sound, digital coupons are electronic coupons for manufacturers' products that are found online. They are the same as paper coupons, and can be used, purchased and redeemed online and on a case-by-case basis in stores.

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Topics: B2B Microsites

Webinars on How To Sell Durable Medical Equipment Online

Posted by Rick Levine on Jul 28, 2016 2:10:08 PM

Durable Medical Equipment companies of all sizes are running online stores. Some websites have a focused selection of products; others offer the entire world of DME catalogs. Some websites are open for anyone to shop; others use microsites to assist their key customers in purchasing at their contract prices. These strategic decisions are explored in a webinar series by Sellers Commerce catering specifically to the DME. 

Here is the lineup.

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Topics: B2B Microsites, Durable Medical Equipment eCommerce

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