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3 Tips for Managing Multiple Webstores

Posted by Avinash Reddy on Apr 20, 2018 9:59:57 AM

 

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Topics: Sellers Commerce Platform, B2B Microsites

Deduction Diligence: The Benefits Of Letting Clients' Employees Make Purchases From Their Payroll

Posted by Rick Levine on Jan 11, 2018 9:03:00 AM

When designing private portals for uniform customers, efficient payments should be your top priority. Not only does payment efficiency allow you to collect your revenues quickly and effectively, but it also makes clients more confident about their purchases. The easier it is for your customers to pay for their gear and confirm that the funds have gone through, the less worried they will be about outstanding obligations. They will thus come to see ordering your uniforms as a stress-free process, making them more likely to work with you in the future.

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Topics: B2B Group Purchasing, B2B Microsites, Sellers Commerce Platform

Industry Intel: How Uniform Marketers Can Benefit From The Construction Boom

Posted by Rick Levine on Aug 1, 2017 9:38:00 AM

Whether they’re building roads, bridges, houses, or skyscrapers, construction workers can always be identified by their uniforms. The neon green and orange vests, black gloves, and work belts each serves a critical purpose, allowing workers to do their jobs both safely and efficiently. Because these items are so important and so widely in demand, growth in this industry virtually guarantees new opportunities for uniform marketers. Thus no matter your specialty, stocking up on construction gear is a wise investment in the future of your business.

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Topics: B2B Microsites, Uniform Industry News

Create a Managed Uniform Program for Large, Medium and Small Purchasers

Posted by Rick Levine on Feb 23, 2017 3:10:00 AM

When it comes to uniform customers, you will see a variety of shoppers hitting the Internet and browsing your online store. B2B online stores seldom deal with just one target audience interested in direct sales. There will have corporate purchasers in variety of sizes. For convenience, we will call them "small, medium and large" although this does not always indicate teh size or purchaser or purchases. You will find they all want the apparel organized in a convenient manner while having the desired embroidery options available right at their fingertips.

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Topics: B2B Microsites, B2B Group Purchasing, Managing A Uniform Program

Marketing Metrics to Use on B2B Sites: CPA (Cost per Action)

Posted by Rick Levine on Dec 2, 2016 10:33:00 AM

Measuring the success of your marketing strategy can be a challenge, but knowing what’s working and what isn’t plays an essential part in growing your company. All of your marketing efforts should include a measurable return on investment (ROI). The good news is, for online marketing campaigns, ROI is easily trackable. The data gathered through your website analytics can help guide your marketing strategy, help you optimize online advertising, and help ensure the growth and success of your company.

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Topics: B2B Microsites, Marketing Your Uniform Company

Marketing uniforms and scrubs on a small budgets

Posted by Rick Levine on Sep 27, 2016 8:30:00 AM

Does your new online uniform and scrubs store need more website traffic and visibility? If you’re on a small marketing budget, you might think you can’t increase your traffic, but that’s actually not true. You don’t need to spend thousands of dollars a month to get great results. You can get more qualified traffic to your site, increase online sales, and get customers to come back time and time again, all on a budget.

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Topics: B2B Microsites

What Are Digital Coupons and Should I Use Them to Promote My Uniform Store?

Posted by Ryan Quinn on Aug 8, 2016 8:30:00 AM

When you check out during an online transaction, you might see a box to enter a promo or digital coupon. Entering a special code often helps you save money off your total order or shipping costs. If you’ve ever asked yourself “What are digital coupons, and how can I use them to effectively promote my uniform store?,” read on to learn the answers.

What are Digital Coupons?

Just as they sound, digital coupons are electronic coupons for manufacturers' products that are found online. They are the same as paper coupons, and can be used, purchased and redeemed online and on a case-by-case basis in stores.

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Topics: B2B Microsites

Webinars on How To Sell Durable Medical Equipment Online

Posted by Rick Levine on Jul 28, 2016 2:10:08 PM

Durable Medical Equipment companies of all sizes are running online stores. Some websites have a focused selection of products; others offer the entire world of DME catalogs. Some websites are open for anyone to shop; others use microsites to assist their key customers in purchasing at their contract prices. These strategic decisions are explored in a webinar series by Sellers Commerce catering specifically to the DME. 

Here is the lineup.

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Topics: B2B Microsites, Durable Medical Equipment eCommerce

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