Of all the challenges you face when managing multiple client accounts, creating and editing content is far and away one of the most difficult. As you open accounts for dozens or even hundreds of clients, creating and editing content becomes a Herculean task. Pieces of content that appeal to one client may fail to engage others, forcing you to create multiple products, categories, files, articles or videos for different readers and viewers. This requires you to hire multiple data managers, HTML programmers, writers and content producers, but coordinating such a large team is no easy task, especially when you need to edit inaccurate or outdated content.
In the uniform industry, one of the greatest challenges of managing large numbers of client accounts is determining how to organize and group those accounts. Many marketers assume that they should create a single, unchanging account for each client, and then group accounts for clients in similar fields or industries. But in many cases, employees in the same company have wildly different uniform needs. This is particularly true if your clients are large companies with branches in many different locations. When this occurs, it makes far more sense to create and group client accounts by geography, allowing you to cater to the unique product needs of each location.
Uniform customers appreciate the convenience of online catalogs, which offer a quick glimpse at top brands' latest and greatest products. At Sellers Commerce and UniformMarket, we keep product information within your online catalogs as up to date as possible.
Uniform eCommerce opportunities are endless with the UniformMarket platform powered by Sellers Commerce, but a few brands especially stand out for their ability to connect with customers. The following are a few of UniformMarket's most popular uniform catalogs:
Despite your best efforts, customers will occasionally demand uniform store returns — even when the issue with the order is clearly their fault. Your response to their potentially unreasonable complaints or requests will determine not only whether you receive repeat business, but also your reputation as a uniform and gear supplier. Keep reading to learn more about eCommerce return best practices.
Uniform, footwear, and gear retailers regularly ask, "How can I improve my website?" They desire a simple formula, but in truth, no particular tactic is advisable in every situation. That being said, a few quick fixes can improve the aesthetics of your website, while also boosting navigation and search engine rankings. The following eCommerce strategies are particularly useful for selling uniforms online:
Few services require more trust or entail greater responsibility than building and marketing your website. By hiring a company to publicize your brand, you give them control over the types of customers you attract, your public image, and your likelihood of future success. UniformMarket is proud to have earned the confidence of so many distinguished uniform, footwear and gear companies. Through the following methods, we make good on our responsibilities while reassuring clients that they are right to trust us:
The customer may always be right, but only the vendor has all the information. Thus to aid customers' decision-making, uniform vendors must inform them about other useful products through cross selling. Doing so boosts online sales and convinces customers to spend more time exploring your website, especially if you allow them to see how color changes affect all cross sale items:
Successful web design is different for every company. The same strategy that allows one uniform marketing firm to excel may be inadequate for another. Nonetheless, given the state of the uniform and gear market in 2017, there are certain features that every website must have. When designing a page, make sure to include:
1. Mobile Management
Over a quarter of visitors are likely to view your site from their phones, and that figure is only expected to increase in the coming years. It is thus crucial that you create a version of your website that is optimized for mobile users. This will both improve your rank in web searches and provide consumers with a more convenient viewing experience, making it easier to attract and retain customers.
Website visitors demand fresh content, and search engines reward your site with higher rankings when you keep up with that demand. However, as a busy uniform supplier, you have little spare time for creating and deploying new content. Take the stress out of never-ending website updates -- implement a more effective content management system.
What Is A Content Management System?
A content management system (CMS) is a document-centered application or group of applications designed to upload and edit a website's content. Typically, the system's interface allows multiple employees to publish content directly to the internet. Users can access the CMS remotely and update content while remaining within clearly-defined parameters for layout and style.