In uniform marketing, the stakes are rarely higher than when selling body armor. Intended for police officers, security officials, and others who work in potentially deadly conditions, body armor must fit its wearer precisely to be effective. Many uniform marketers thus do not sell it online, reserving it instead for customers who can come in and submit to professional measurement.
As important as precise measurements are, many customers can still obtain their body armor online. Police and security officials often know their measurements and what to look for, especially if they are replacing equipment that was already the right size. As long as your website gives them the necessary information, they should be able to find suitable armor. Through the following tips, you can design a website for effective armor sales.
GH Armor Systems has built one of the most effective body armor sites on the market. It provides all of the information that customers need to know if an armor product is right for them, presenting it in the following format for easy comprehension:
Although most of the armor’s measurements will be tailored to that of the customer, certain metrics remain constant on all uniforms. This often includes the size and weight of armor plates and pockets, as well as the uniform's weight in pounds per square foot and the thickness in inches. This information is usually listed in the Features section or next to the threat level.
By presenting key facts about the armor in an easily readable format, GH Armor Systems allows customers to quickly assess how they will be able to use each product. As long as they know their measurements, they will have no problem ordering armor online.
GH Armour has also made their catalog of products available on the Sellers Commerce and UniformMarket platform. To see how the products would look if you were to load them on your UniformMarket website for sale, click here.
UniformMarket provides key insights and examples to boost uniform sales in every industry. For more information on selling body armor, designing an effective website, or making your wares accessible to all buyers, visit our website today.