Running Effective Uniform Programs: Preferred Groups vs Microstores
8 min read
Uniform MarketApril 24, 2020
Two of the most underutilized features of Uniform Market are Preferred Groups and Program Manager Microstores. While they're similar in nature, they operate almost entirely independently from each other and offer some key distinctions between the two of them.
Here is what they are and the differences between the products:
This features allows a website store owner to set up a VIP area for each of their special, select customers. These private areas are typically used for a specific, individual B2B account. They can also be used though for individual departments, or divisions, within that account. Store owners can configure this “store within store” group to see their specific custom products with embellishments or embroidery options. Shoppers will also see the contracted pricing they receive from the store owner. In addition, the Preferred Group page can have visuals and messages presented that only those shoppers will see after login.
Creating a“store within a store” gives your customers a better experience when shopping for uniforms because when they log into the website they see their company logo, a personalized welcome message, and the exact products that they want. When visiting your website, the Preferred Groups feature can be hidden from regular shoppers while the select groups can log in to see their customized store.
Next, let’s discuss Program Manager Microstores – the Employee-Centric eCommerce Experience.
Primarily, they are used by uniform distributors in serving workplace apparel to employees of major B2B accounts. Examples include hotel, chains, airlines, etc. They offer organized employee group purchasing and offer you the ability to catalog and inventory products by department with advanced buying rules, shipping rules, and Approvals.
You can also inventory your product logos by department and grant you ledger-based tracking with allowances. This experience can be enhanced with a Client Admin with a robust reporting system that can be tracked across multiple customer stores. Master Admin allows you to manage and design the default template for your clients and determine the fixed branding that applies to your clients’ sites. It affords our clients the freedom to advertise on specific sections.
Lastly, you can self-create a microstore with complex business rules and quickly setup employee accounts through the flexible, personalized wizard. It's a great way to give power back to your employees.