Do you run a uniform business through an e-commerce platform? If so, do you utilize the reporting capabilities that are built into your e-commerce store?
Well, if you’re like most people, you probably don’t and it may be for a few reasons.
Most likely, the majority of sellers don’t realize the true potential of e-commerce reporting and the number of avenues it opens for growing the business.
E-commerce reporting collects and chronicles data regarding business performance and provides you with insights to make calculated decisions instead of simply relying on blurry opinions.
This data from the reports can be converted into readable information and eventually into valuable insights to take profitable business decisions.
This holds especially true if you’re a manufacturer or a distributor who runs an employee uniform program.
For the sake of clarity, let’s assume you’re a uniform seller who provides uniform programs to many large companies through your multi-store e-commerce platform (it is one of the benefits of choosing UniformMarket) in order to make it easier to understand the important features that are essential in e-commerce reporting.
Efficiently managing your inventory and ensuring availability is key to providing a good customer experience and smooth business operations.
Through reporting, you get a snapshot of the inventory levels for all of your products and across all of your stores so that you can replenish them, as needed.
You can also analyze which product is getting exhausted sooner so you can restock it faster or keep more of it on retainer. This also helps in preventing from overselling a product when there are no stocks.
So, essentially, you’ll be able to manage your inventory smartly with the help of reports.
This is perhaps one of the most important parameters you can view from a report.
Do not confuse this report with an order report as a sales report allows you to view the entire sales of your uniform business across all of the stores.
The sales analysis report includes the number of orders placed and the amount of revenue generated across all your stores.
Now you can essentially compare the performance of each store, identify stores that are not performing, and come up with strategies to boost them.
As opposed to the monetary parameter of a sales report, an order report provides insights into the fast-moving or best-performing products, brands, and models based on the number of orders placed and the frequency of ordering.
You can view these details by season or a specific timeframe. It also provides insights into the return orders so that you can plan your inventory, accordingly.
Perhaps, the most important use case of this feature is to calculate the Average Order Value (AOV). The Average Order Value is the average size or quantity of an order placed in your store, which you can use to calculate and predict your revenue from the current store traffic and conversions.
Predicting revenue, in turn, is important to be able to control and allocate funds to other aspects of your business, like marketing for example.
This report is important in order to understand the mindset of your buyers or their inclination to buy a certain product. It’s the percentage of visitors who added a product to their carts, but did not make the purchase.
Based on this, you can make changes to your catalog, product information page, or even include a promotion to persuade the buyer in taking the final step.
Ensuring low cart abandonment improves your conversion rates.
Do you require a report that caters to all or a specific need of yours? Or maybe you need a report that different teams can cross-collaborate on without compromising on relevant data?
By taking such critical scenarios into consideration, we came up with a novel Custom Reporting engine.
With customized reports, you no longer need to worry about the old-school style of pulling reports from a limited set of fields.
While this is not an essential feature for a few sellers, it can be quite handy and encourage increased usage by customers.
UniformMarket built this exclusive feature after noticing the business requirement of our sellers.
Now you can easily create a customized report by inputting the required parameters like groups, filters, time periods, and much more.
Unleash your reporting prowess by creating monster reports based on your business requirements or simply by combining all of your required fields.
With this feature, you can compare performance both internally and externally between various fields in your business and create reports that can be used by different teams while hiding sensitive data.
Apart from the above 5 essential e-commerce reporting features, UniformMarket went the extra mile by incorporating nifty features like configuring email notifications of new reports to be received daily, weekly, or monthly, and the option to choose either an individual or multiple stores for a specific report.
For more information about our awesome e-commerce platform, visit UniformMarket’s website, or you can also speak with an expert by requesting a demo.