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Divided by Location, united by a Single admin

Multi-store eCommerce: Divided by Location, United by a Single Admin

8 min read
Jason September 22, 2022

A multi-store approach gives the ability to launch and maintain several online stores catering to different audiences and marketing channels. This approach becomes much more effective, especially when businesses attempt to tap both domestic and international prospects. 

Let’s consider the example of a vendor running an online store providing uniforms to a Global hospitality chain. 

Now, instead of catering to all hotels & properties from a single site, the vendor can create multiple stores for each location. This allows the seller to make changes to each of these stores in a way that is personalized to each property based on the location while managing everything from one central dashboard. 

Separated by location, but linked to a single administrator

If you have an online storefront for each region or customer that you serve; You can customize the store by leveraging local references and colloquialisms, that will help create a tailored experience for each of your customers. 

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By streamlining all your stores into a single platform, you can essentially target global markets, increase return on investment, and improve the customer’s shopping experience. 

Why do you need multiple storefronts for different geographic regions? 

By creating multiple stores for each specific location under a single dashboard a business can; 

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1. Provide custom products 

Each of your customer base will have different requirements. Understanding that each of your customers is unique is critical to providing a product that appeals to as many people as possible. As the age-old saying goes... if you try to please everyone, you will please no one. 

Instead of being just generally appropriate for your clientele, you can tailor your product to be specifically perfect for each of the different user segments. 

2. Fulfill orders better 

Apart from making minor changes to design, pricing, and assortment in different stores you can also create personalized offers for each location. Such as a Christmas sale for Western European countries in the middle of December and a New Year's sale for Eastern European countries at the end of December. 

3. Create different storefronts — tailored for any audience, region, or segment 

Whether growing sales in new regions with localized storefronts, streamlining operations for managing multiple brands or customizing for completely different customer segments — you can do it all from the same dashboard. 

4. Make more informed, data-driven decisions 

Gain powerful insights from a single data source, allowing you to analyze your business holistically or drill down to examine the performance of a specific storefront in a specific location. 

Manage stores in multiple locations from a single dashboard with UniformMarket 

UniformMarket provides everything you need to easily identify, create, and manage a multi-country store from your dashboard, allowing you to scale and optimize your international or domestic selling strategy.

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1. Increase sales with localization: 

The platform assists you in localizing your online store by creating tailored experiences for your customers through the use of currencies, languages, domain names, and payment methods that foster trust and drive conversion. 

Local currency 

UniformMarket allows you to automatically convert your storefront prices to top international currencies and round them up based on the most recent foreign exchange rates. It provides a consistent multi-currency experience for your international customers, right from the storefront to checkouts to notifications and refunds. 

For example, you can have two different storefronts for India and US having INR and USD as default currency respectively. 

Store translation to local languages 

The platform simplifies translating your store according to the local language. Similar to currencies, languages work consistently across your store to provide your customers with a holistic localized experience. 

Give your brand a winning edge by using UniformMarket’s architecture to build unique sub-stores tailor-made for your customer’s preference. 

2. Seamless payment gateways: 

Provide a multi-store shopping cart with different payment gateways based on the customer's geographical location. Give your customers a seamless shopping experience by making available the most popular payment gateway in their country. For e.g.; US Store > Paypal, India store > CC avenue. 

3. Store specific Shipping rates: 

To reduce shipping costs, offer different shipping rates on your multi-store website. To become the local bestseller, offer faster and cheaper services based on geolocation. 

4. Improve customer experience: 

-Market-specific storefront content. 

Go beyond translation by providing your customers with completely unique content in specific markets. 

-Different products are sold in different countries.  

Customize your products by the market to match buyers preferences, seasonality, and regulations. 

-Inventory and fulfillment control tailored to the market. 

Based on your various warehouse or inventory locations that ship to a specific market, surface the appropriate inventory for your online store. 


Growing and running a multi-store business is a challenging task, but not an impossible one - with the right team and system in place.
UniformMarket allows you to reach new international or domestic customers in just a few clicks, increase sales with market-specific buying experiences, and optimize your growing business for cross-border selling- everything in a single, centralized & streamlined dashboard.  

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