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9 Ways To Improve Your Uniform, Footwear and Gear Website

8 min read
Uniform Market March 22, 2017

https://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-all-referral-traffic/#717b4d694315Uniform, footwear, and gear retailers regularly ask, "How can I improve my website?" They desire a simple formula, but in truth, no particular tactic is advisable in every situation. That being said, a few quick fixes can improve the aesthetics of your website, while also boosting navigation and search engine rankings. The following eCommerce strategies are particularly useful for selling uniforms online:

1. Offer Recommendations

Customers select products on uniform websites based on the opinions of others. They take the most stock in experts' opinions -- your feedback matters.


2. Seek Reviews From Customers

Some customers may be skeptical of recommendations offered by the retailer, but they'll happily listen to third-party reviews. Ask customers to provide honest feedback on the products they've purchased. Highlight these reviews alongside products so that new customers can easily see which items are most popular. 


3. Include Cross-Selling and Up-Selling

Cross-selling occurs when retailers offer multiple types of products that might benefit customers. With up-selling, the focus is not merely alternative products, but rather, higher-end options with more luxurious features. Both tactics can alert customers to available options and generate improved sales. 


4. Update Your Home Page Regularly

Regular updates are needed not only to keep customers interested, but also to achieve higher rankings on Google and other top search engines. Regular home page updates should include refreshed content and new images or videos. 


5. Feature Best Sellers

Items that sell better in-store are worth featuring online. Intuitive layout is essential; feature top sellers first, instead of forcing website visitors to dig for the most important products. 


6. Provide Better Product Descriptions

Never assume customers know exactly what they want when they arrive at your uniform or gear website. Even if they have a clear plan for ordering, they prefer thorough product descriptions accompanied by accurate images. From fabric details to size charts, every detail helps you achieve your ultimate goal of customer confidence.


7. Update Images

High-quality images are of paramount importance for your uniform, gear, or footwear website. Customers want a clear idea of the style of available products. As new products become available, be sure to include the most up-to-date images possible.


8. Integrate Social Media

Are your Facebook and Instagram pages linked to your website? Is your business even on Facebook or Instagram? If not, it's time to step up your social media game. A 2015 Shareaholic report found that, as of December 2014, social media accounted for 31 percent of all referral traffic. Your social media profiles should be easily accessible from your website; many successful companies provide links alongside "About Us" or "Contact Us" tabs. 


9. Optimize For Mobile Users

SimilarWeb's State of Mobile Web report found that mobile drove a whopping 56 percent of total website traffic in 2015. The rise of mobile shopping is bound to continue, so it's best to assume that the majority of your customers' first impression of your business will be driven by your mobile presence. Sites optimized for mobile load quickly and are easy for users to navigate on small touchscreens.

Small improvements can make all the difference as you strive to take your uniform, gear, or footwear website to the next level. To learn more about effective eCommerce strategies, contact UniformMarket today.


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