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The need of Multi-store eCommerce for Uniform Businesses

8 min read
Jason August 24, 2022

When many online businesses build their Uniform eCommerce sites, they typically take a “one-size-fits-all” approach where they have one store that addresses the needs of all their customers. While this approach may be convenient for some, since they only need to manage one site, the strategy may not work with all customers & potential customers. 

If Uniform businesses do not cater to the needs of different audience segments, they will miss out on potential sales. But, if uniform businesses opt to invest in creating multiple stores, each tailored to a specific audience group, they stand to gain a better chance of expanding their reach. 

What is Multi-Store eCommerce for Uniform Businesses? 

As the name suggests, uniform businesses can create Multiple Stores or Multi-stores for each of their customers or customer segments to provide them with a unique buying experience tailored just for them.  

 
Features of Multi-Store eCommerce 

The multi-store e-commerce platform, when used, can provide different sets of benefits to different parts of the “selling” process as a whole, like clients, store owners, companies and their stores, distributors, franchises, or even operations staff. Listed are the key benefits of multi-store e-commerce for clients, store owners, and administrative staff: 
 

Clients

  • Simple and convenient ordering across different vendors and suppliers – thanks to a variety of features like quick orders, punchouts, re-ordering, bulk orders, and so on 
  • Automatic catalog & product filtering to provide a seamless buying experience  
  • Custom-branded stores 

Uniform Store Owners 

  • Support B2B & B2C 
  • 100% control over marketing & SEO allowing store owners to optimize product(s) & descriptions 
  • Access to Customer Data; including registration date, order history, wish lists and more 
  • Custom product configuration and navigation, including page templates for more effortless product organization in catalogs 
  • Various useful features coming from integration between a B2C or B2B marketplace and other software including ERP, CRM, and numerous custom modules 
  • Ability to provide sellers with stores within your own store, they can have their own catalog content, prices, and other custom rules & attributes 
  • Customized shopping carts and proprietary checkout processes to differentiate each of the stores 
  • Government regulation compliance when it comes to client's payment data storage (PCI/DSS) 

Operations staff 

  • Custom themes for each store 
  • Expansion up to the global level due to the extended scalability 
  • Providing better customer support, especially when it comes to support-heavy operations 
  • General maintenance streamlining to help with the management 
  • Using the same product in several different stores 

Of course, there are more parts of the process, and these are just a fraction of the benefits that you get after choosing to use a multi-store e-commerce platform. Using the right eCommerce solution out of many B2B commerce platforms allows your clients, suppliers, and other business associates to get numerous benefits like custom branding, information tracking, improving your customer experience in general – and all of that within a single dashboard, filled with orders and customer information.  

Compliance & Security  

Multi-store e-commerce platforms have numerous features and services targeting security enhancement, among all things. This also includes the ability of the system as a whole to acquire payments through several different payment gateways supported on the system level, all the while enabling unique buying experiences for all uniform buyers. The system’s specific design of the system in general allows easier access to the content from any device. 

Integration 

Providing a stellar customer experience is one of the key points of eCommerce in general, and most times, a single store would be able to do exactly that within the assortment of customizations available.  But when it comes to multi-store e-commerce platforms – the number of possible complexities increases with the number of stores included.  

Hence, both seamless integration and advanced marketplace software solutions are quintessential components of multi-store e-commerce in general. One interesting point about customer experience and integration is that a lot of times creating a variety of complex catalogs and offering a lot of products doesn’t just give you money – all those efforts are creating a customer experience that is more better and needed. Going just a bit further into creating a better customer experience other than expanding customers’ choice of products may become excellent SEO-optimized content that’ll drive even more traffic to your specific store. 

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