November 11 is observed as Veterans Day in the US to honor military veterans who served or are serving in the United States Armed Forces.
UniformMarket as a technology provider is proud to play a significant role by helping military uniform sellers serve the veterans' right, so that they can focus on safeguarding the nation.
As Veteran’s Day is approaching, here are 5 ways as to how uniform sellers can create eCommerce sales fireworks:
Despite the risks involved in their line of work, members of the military voluntarily choose to serve our nation. As a uniform distributor, you can dedicate this special day to celebrate their bravery and sacrifice by personalizing storefronts and making your online store stand out.
94% of military members surveyed say they notice when companies are “military-friendly, "and they have a positive impression of those companies. This extends beyond the military and their families—even general consumers think highly of brands that honor them.
This makes a difference—both in building customer loyalty and driving revenue growth.
Veterans and active military members are most drawn to brands that offer specific discounts tailored for them. They’ll be more likely to buy from a brand offering a specific discount and will be more loyal to that brand going forward.
It’s all in the numbers:
A record-breaking Veteran's Day does not happen by luck. Succeeding over this day is all about standing out and making an impact.
Veterans live and die for their country and wearing indigenous uniforms are a matter of pride for them. If your products are made in the U.S.A., Veteran’s Day is a great opportunity to make it known. Creating or selling domestic products are great ways to make your business sustainable and demonstrate that your production procedures are fair and ethical.
Just like you write a blog post or listicles about relevant topics, write one about Veteran’s Day creating what is known as ‘’evergreen content’’. Usually, the most impactful anecdotes on Veteran’s Day are stories with feelings that don’t try to sell anything.
This strategy will delight not only your military audience but everyone, build brand loyalty and help drive inbound traffic to your e-commerce site.
How about telling a story about a Veteran you know or something that exemplifies your American pride and honor? Or, stories about honoring the veterans who might be working within the organization and making the day memorable.