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Big Data Benefits

Big Data Benefits: How Uniform Sellers Can Take Advantage Of Big Data

8 min read
Sellers Commerce July 11, 2018

The Information Age is here, and it’s transforming every aspect of modern business. Thanks to the rise of big data and analytical technology, companies of all stripes gathering more information in hopes of better understanding the market. As a uniform seller, your company can benefit immensely from big data. In particular, you can use these resources to more effectively target customers, maximize sales, and decide which items to sell. Thus by incorporating big data, you can lower the cost and increase the effectiveness of all your sales efforts.

Promoting Your Products with Big Data

Big data opens up myriad opportunities to promote your products effectively, including the ability to:

  • Identify Potential Customers- Using big data, you can identify businesses that are need your uniforms. For example, if the gear you sell helps prevent workplace accidents, you can study records of injuries and inventory damage, determining which companies have the biggest safety issues. You can then target those companies, focusing specifically on your ability to reduce their rate of accidents.
  • Map the Customer Journey- In addition to identifying promising clients, you can use big data to appeal to those clients more effectively. One way to do this is by gathering conversion data. This will tell you how many sales and other conversions you achieved through each ad, article, social media post, or marketing email you put out. You can then determine which of these marketing initiatives is most effective and adjust your PR budget accordingly.
  • Encourage Customer Loyalty- Besides figuring out what leads customers to purchase from you in the first place, you can gather data on which types of customers return for additional purchases and what prompts them to do so. This way, you can keep clients coming back, leading to consistent long-term revenues.

The better you leverage big data and analytics, the more cost-effective your marketing efforts will be. You’ll thus be able to boost your earnings with little or no increase in spending.

New Product Navigation

Besides showing you how to market current products, big data lets you figure out what new products to offer over time. You can figure out what new products to sell by paying attention to:

  • Unfulfilled Needs- Uniforms can boost workplace safety, employee comfort, productivity, and a host of other outcomes. By studying data on these outcomes, you can figure out which ones aren’t being achieved in your market and then sell uniforms that will achieve them.
  • Customer Losses- When customers leave you for a competitor, study the data on where they go. If they tend to select a particular competitor who offers products you don't sell, you might want to start stocking those products.
  • Technological Trends- Study data on new technologies that can produce more effective uniforms and gear. This will let you determine when such technologies become cost-effective and begin selling the products they create.

Here at UniformMarket powered by Sellers Commerce, we provide you with tools such as B2B Program Manager and Retailer Pro, which can connect you with the products and data you need for your employees or business. Whether you are a uniform retailer or an energy company needing to fit your employees with new uniforms and gear, we have the tools and services for you.  Contact us for a demo today!

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