When it comes to running a physical store, in-store traffic is one of the most essential measures.
The more traffic you bring in, the more opportunities there will be to boost sales and customer loyalty, which will lead to an increase in revenue.
If you do own a brick-and-mortar store, one question you likely ask yourself pretty often is “How do I get more customers in the door?”
With the rise of online shopping, consumer behavior has changed over the years and will continue to do so. But people still like to go inside a store to shop to see a product firsthand and get the overall regular shopping experience.
Your job as a business owner is to give them a good reason to.
First, think about your in-store experience itself.
How can you direct your brick-and-mortar shoppers to your online uniform store, without necessarily hurting your sales at your physical store? Asking customers to sign up for your email newsletter at checkout (perhaps to receive a coupon or discount) is one good option.
Printing paper coupons with information about your website and social channels on them is another.
You can even use QR codes on your store’s shopping bags or promotional materials to encourage customers to find you online.
There are numerous pluses to having a store online, though. You are lessening your overhead expenses by not paying for a retail space, you don't need to pay for a full staff, and you probably have more in stock than your competitors since you’re likely operating out a warehouse.
How might you get those customers who love the substance of what a physical store brings to come to you and benefit your online store?
Fortunately, it is very possible.
People like shopping in physical stores since they like connecting with other individuals.
They like to hear individuals talk about products they are thinking about purchasing and want to see the products in person.
By creating dialogue between you and your customers and having an active presence on social media, you will be able to give them that same experience with your online store.
One thing that your online business can’t work out quite as well as a physical store is show authentic gratefulness like a sales associate or a customer-service representative.
Make certain to send a thank you email alongside a confirmation of any and all purchases made by the customer, and if conceivable, add a nice handwritten letter inside of every package that will be delivered.
People not only like interacting socially while they shape, but they also like personal experience.
While online shopping can now and then appear to be indifferent, there are approaches you can take to change that.
Welcome returning online shoppers by using their first name and keep the things they have purchased on record, just in case they are searching for the same things.
It also helps to have your system suggest items they might like, based on previous purchases, as well as allowing them to personalize their home pages.
Offering a rewards program for frequent buyers, free gifts with purchase, or special discounts for purchases made online are great incentives that will encourage people to use your online store.
When people are inside a store, they can have all of their questions answered on the spot. But with an online store, customers might have to wait to hear back from customer service.
Shoppers should be able to contact your store in multiple ways - phone, email, social media, chat - with any concerns they have and get a response as soon as possible.
Providing excellent customer service is a key component in getting customers to return to your store.
Secondly, think about how you market your physical store.
Do you use traditional media advertising like radio, print media, or television?
Instead of just talking about your physical store in your advertising, include a line about where customers can find you online.
Not everyone who hears or sees your ad has the time to come into your store to shop, but that doesn’t necessarily mean they aren’t interested.
By offering information about your online store in traditional media advertising, you can widen your reach by offering more options.
Chapter 5: The Importance of Local SEO and How It Benefits Your Online Store