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Steven Moreno

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How To Select The Perfect Key Terms For Your Uniform Business

Posted by Steven Moreno on Jun 12, 2018 9:16:40 AM

In uniform marketing, keywords are, well, key. Whether you’re marketing with digital ads, videos, blog posts, articles, or ebooks, the key terms and phrases you include can make or break the campaign. The better those keywords are, the more relevant your ads and content will be to those who see them. This improves your clickthrough rate, so that you end up spending less money while gaining more customers. It is thus essential that you choose the best possible keywords for your content, and that begins with asking the following questions:

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The Role Of Content Marketing In Uniform Sales

Posted by Steven Moreno on Jun 11, 2018 9:43:49 AM

When imagining a successful marketing campaign, many people think of short-term strategies. You publish ads and web pages to attract the attention of potential customers, who then buy your wares in short order. But successful marketing also involves playing the long game, or gradually earning the trust of your customers. This is particularly true if you’re selling uniforms and gear, as clients need to know the person who supplies these wares is reliable. Content marketing is the key to building that trust and playing the long game successfully.

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Today We Honor All Who Have Served

Posted by Steven Moreno on May 28, 2018 10:39:00 AM

Today we pay tribute to our service members and remember the sacrifices they have made in honor of duty and country.

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Matching The Market: How Uniform Marketers Can Appeal To The Growing Retail Industry

Posted by Steven Moreno on Apr 17, 2018 12:40:19 PM

The market is always changing, and successful businesses adjust their operations in accordance with these changes. Few trends are more important to uniform marketing than the ongoing growth of the retail trade. Despite increased competition from online stores, retail businesses continue to expand, and are projected to add 314,200 jobs by 2024. By offering retailers easy online access to the uniforms they need, you can take advantage of this trend and achieve enduring financial success.

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Topics: Uniform Industry News

Safety Solutions: How Uniforms & Gear Make Hazardous Workplaces More Secure

Posted by Steven Moreno on Feb 27, 2018 1:56:53 PM

When asked to identify the benefits of professional uniforms and gear, most people would likely answer that they help employees appear professional while establishing a chain of command. Yet the benefits are far more valuable than this, especially in industries that suffer form high rates of accidents and employee injuries. Quality gear helps improve safety on multiple fronts, allowing workers to protect themselves and their colleagues during even the most hazardous activities. Thus as a uniform marketer, it is critical for you to make the safety benefits of your products clear when organizing private accounts for your clients.

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Topics: Uniform Industry News

How to Market Your Company and Still Run Your Business

Posted by Steven Moreno on Oct 24, 2016 8:30:00 AM

It goes without saying that business owners have a lot to do. As things get busier and busier, marketing is often one of the first things to be overlooked, but it’s actually one of the most important pieces for the longevity of the business. As the owner of a uniform store, it is possible to run your business and put in some effective marketing effort. There are, of course, many best practices to follow, so read on below for some of our best tips to creating a uniform store marketing plan for your business.

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Topics: B2B Websites, Marketing Your Uniform Company

Best practices for using Twitter to market your uniform store

Posted by Steven Moreno on Oct 11, 2016 8:58:00 AM

Long gone are the days when social media was used to simply chat with friends and family, share pictures and videos, or stalk former high school sweethearts. Today, social media has become an incredibly powerful (and free!) tool for marketing businesses and connecting with customers. And while marketing through social channels has become the norm, Twitter is still an enigma for many.

We can’t recount how many times we’ve heard uniform retailers ask us: “How should I go about using Twitter to promote my online store?” Or admit they “Just don’t get Twitter.” If you’re nodding your head in agreement, you’ve come to the right place.

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Topics: Marketing Your Uniform Company

Ten Ideas For Holiday Promotions at Uniform Stores

Posted by Steven Moreno on Oct 6, 2016 11:00:00 AM

Holidays are a great reason to mix up your marketing at your uniform store. As Halloween, Thanksgiving, Christmas, and New Year’s come around, there are plenty of opportunities to run limited-time offers and special promotions on your website to coincide with the festivities. These opportunities are great ways to increase traffic and sales during the holiday season.

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Topics: Marketing Your Uniform Company

Product reviews increase sales in uniform eCommerce websites

Posted by Steven Moreno on Sep 15, 2016 8:30:00 AM

Nowadays with the increased popularity of buying products from their home, people factor in other customers’ experiences when buying products online. E-commerce sales are skyrocketing as 78% of online searches end up in purchases. Online reviews are a permeating part of the customer journey, creating a perfect opportunity for you to set your uniform business apart from the rest.

Why Online Reviews are Important for eCommerce

Online reviews affect revenue in a whole range of industries, from real estate and auto repair shops to medical services and attorney firms. The internet is a sounding board for recommendations and a huge majority of the population trust online reviews as much as their friends’ opinions.

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Topics: B2B Websites, Marketing Your Uniform Company

What to include in automatic response emails from your online uniform store

Posted by Steven Moreno on Sep 8, 2016 3:30:00 PM

The power of email is an incredible thing. It allows an easy way to communicate with current and prospective customers. Even automated response messages generated by your website hold a lot of weight and should be well crafted and personalized.

Have you been wondering how to improve email auto responses? Are you looking for more opens? Clicks? Sales? The below best practices will help you to craft the most effective automated email messages to get you the results you want.

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Topics: B2B Websites, Marketing Your Uniform Company

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