Everyone’s always talking about how your Home, Services and About pages are critical website real estate for your business. For a uniform marketer, clear calls to action on those pages will lead to your Contact page. It is your Contact page that often leads to your first contact with a prospective customer. Make sure you put your best foot forward by creating the perfect Contact page.
Ever clicked on a link, only to wait two minutes for the page to load? If so, you likely felt frustration and indignation. There’s a good chance you navigated away from the page before it loaded, and even if you waited, you probably don’t remember the experience positively.
The rise of the gig economy is one of the most important events of the modern era. Rather than work through a larger company, millions of professionals are choosing to serve clients directly. As a uniform marketer, this new trend gives you the opportunity to hire a wide range of skilled specialists who can help you promote your company. The better you understand what kinds of freelance workers you can hire and when it is appropriate to hire them, the easier it is to take advantage of the gig economy. When marketing uniforms, these workers include:
“It’s not what you know; it’s whom you know.” This maxim has always rung true in the uniform industry, but it’s particularly important in the digital age. Potential clients are constantly being bombarded with marketing content for uniforms, gear, and a host of related items, and have little way of telling which offer truly suits their needs. In this environment, they’re most likely to choose a brand that they recognize and trust. Digital networking allows you to build this relationship of trust even with clients you have never met in person. By adopting the following digital networking tips, you can cut through the confusion and establish a loyal base of clients:
What’s the best way to predict future behavior? Say it with me: past behavior! If someone made a decision in the past, they’re a lot more likely to make the same decision in the future. This principle is particularly important in uniform marketing, where it’s critical to focus your resources on the potential clients who are most likely to make a purchase. Remarketing is the art of convincing past clients to come back for more. Through the following remarketing strategies, you can boost sales of all your gear at minimal cost and effort:
What’s the key to writing good uniform marketing content? As an experienced marketer, you can probably think of many answers to this question. From SEO to local authenticity to brevity to accuracy, there’s a lot that goes into making uniform content appealing. Successful marketers have to master all these things if they want their content to be seen and appreciated.
Out with the old, in with the new? For uniform marketers, this may seem like common sense. The market is constantly changing, with new technologies, products, and other trends redefining what forms of publicity will be successful. If your company wants to survive, shouldn’t you be changing the way you promote your uniforms?
Stop me if you’ve been in this situation: you visit a website for a product you’re interested in but find the writing style so boring or confusing that you just can't make it through the page. As a uniform marketer, you need to make sure potential customers aren’t thinking this when they visit your site. Even if you aren’t a trained writer, there are some simple principles to remember that will help you make your pages vastly more interesting and engaging. So when creating or updating your website for uniform sales, make sure to:
Topics: Marketing Your Uniform Company
What exactly are you selling? As a uniform marketer, you might think the answer is, well, uniforms, but that would be a mistake. You’re selling solutions to problems, sources of greater wealth, and opportunities to enhance your clients’ businesses. Your gear is just a means to these ends, so your marketing materials should always focus on how best to achieve them.