uniformmarket_blog_header-3.jpg

Made To Measure Magazine Features 2016 NAUMD Award Winners

Posted by Rick Levine on Aug 24, 2016 9:30:00 AM

 

The latest edition of Made To Measure Magazine hit the streets. The Fall & Winter 2016 edition features this year’s winners of awards from the North-American Association of Uniform Manufacturers & Distributors. The Image of the Year and Best Dressed Public Safety Awards were announced earlier in the year.

 

Author Jackie Rosselli describes each of the outstanding winners in detail.

 

Read More

Topics: Uniform Industry News

How Can Uniform Websites Benefit from Offering Multi Languages On Their Websites

Posted by Rick Levine on Aug 19, 2016 8:30:00 AM

No one will argue that English is a popular language. But did you know it’s not the MOST popular language? There are more than 7,000 languages around the world, and according to multiple sources, English just barely makes the top three as most common language in the world. According to Accredited Language Services, Mandarin tops the list with more than 955 million speakers, Spanish is second with 405 million, and English rounds out the top three with 360 million speakers.

 

While scholars have named English as the world’s “most influential language,” in light of these figures, as a uniform retailer it behooves you to consider making your online store multilingual. In this post we’ll highlight how to make your site multilingual, and how it will benefit your bottom line.

Read More

Topics: Marketing Your Uniform Company, Managing A Uniform Program

In my online uniform store what's the difference between upselling and cross-selling?

Posted by Rick Levine on Aug 17, 2016 8:30:00 AM

When it comes to eCommerce, there are many ways to increase revenue. One of the more effective (and often overlooked) sales techniques are upselling and cross-selling. Both of these tactics are key to profit generation for your online uniform store and should be implemented to help boost sales. But before you do that, let’s take a look at the difference between the two.

Read More

Topics: Marketing Your Uniform Company

What is an advertising network and should I promote my uniform store this way?

Posted by Rick Levine on Aug 15, 2016 8:30:00 AM

Increasingly, large chunks of marketing budgets are being set aside for advertising networks. So, what is an advertising network, and more importantly, should you be using it to promote your uniform store? The short answer is yes. Read on to understand what many advertisers have already discovered — ad networks are a results driven, efficient and highly targetable method to reach your target audience.

Read More

Topics: Marketing Your Uniform Company

Can My Online Uniform Store Use A Square Payment Gateway?

Posted by Ryan Quinn on Aug 12, 2016 9:30:00 AM

In the past, many small business owners have lost more than a few uniform sales because they only took cash or checks for payment. That time has come and gone. Thanks to transactions made possible by Square, a credit card processor, the way uniform retailers do business has been not only revolutionized, but streamlined.

Retailers who use Square, a small credit card reader that attaches to either your smartphone or iPad, can now also use the service just like a traditional merchant provider and gateway. Read on to discover the benefits of adding Square to your repertoire.

Read More

Topics: Marketing Your Uniform Company

How Uniform Stores Should Respond To Complaints

Posted by Ryan Quinn on Aug 10, 2016 8:30:00 AM

As a uniform retailer and small business owner, it can become increasingly obvious how important word-of-mouth marketing can be for your brand’s identity and bottom line. And in an age of tweets and Yelp reviews, complaints against your company and bad online reviews can leave a nasty scar on your reputation. Sometimes you might feel like these complaints are unwarranted; your company has done nothing wrong, but for whatever reason a reviewer wanted to inflict unnecessary harm on the business in spite.

Regardless the motive, justified or not, an important rule to remember is that you can’t please everyone all the time; you will have uniform customers that will never fully be satisfied. And unfortunately, with the speed at which news travels today, one bad customer is can affect you more than a hundred happy ones.

Read More

Topics: Marketing Your Uniform Company

What Are Digital Coupons and Should I Use Them to Promote My Uniform Store?

Posted by Ryan Quinn on Aug 8, 2016 8:30:00 AM

When you check out during an online transaction, you might see a box to enter a promo or digital coupon. Entering a special code often helps you save money off your total order or shipping costs. If you’ve ever asked yourself “What are digital coupons, and how can I use them to effectively promote my uniform store?,” read on to learn the answers.

What are Digital Coupons?

Just as they sound, digital coupons are electronic coupons for manufacturers' products that are found online. They are the same as paper coupons, and can be used, purchased and redeemed online and on a case-by-case basis in stores.

Read More

Topics: B2B Microsites

5 Ways To Upsell and Cross Sell Uniforms, Footwear & Gear

Posted by Rick Levine on Aug 4, 2016 9:30:00 AM

You know what they say: “The best time to make a sale is right after you’ve already made one.” That’s the mindset behind upselling and cross-selling your products — you’ve already found an interested party willing to spend money, and now is the time to show them what else they might need!

Amazon does this well, showing viewers “frequently bought together” items, or letting the shopper know that “customers who viewed this item also viewed XYZ.” Doing this is a great way to upsell and cross-promote to customers who are already in the mood to buy! Within the Sellers Commerce platform at UniformMarket, a customer can add products so they are displayed on a product page that might be similar or complement the product being viewed.

Read More

Topics: Uniform Products & Catalogs, B2B Websites

Uniform Retailers Should Look for Software That Helps Them Easily Setup Custom Products Online

Posted by Ryan Quinn on Aug 2, 2016 8:30:00 AM


There’s a myriad of awesome products offered by hundreds of companies in the uniform industry. Many of these suppliers offer anything and everything related to assets that uniform stores can use — from spreadsheets, to product descriptions, images to add to your website, and everything in between.  A company like UniformMarket will help you feed all that product information into your online stores without any work on your part.

But what about all the other products you sell? What about all the custom ways you need to configure those same products? Or products not offered by traditional suppliers that you also want to feature on your website? When selecting an eCommerce platform it is important to evaluate how the software tools will allow you to create all the product content you require in an intuitive and user-friendly way.

With endless options for your store, here’s how UniformMarket can help:

Read More

Topics: Managing A Uniform Program, B2B Websites

Webinars on How To Sell Durable Medical Equipment Online

Posted by Rick Levine on Jul 28, 2016 2:10:08 PM

Durable Medical Equipment companies of all sizes are running online stores. Some websites have a focused selection of products; others offer the entire world of DME catalogs. Some websites are open for anyone to shop; others use microsites to assist their key customers in purchasing at their contract prices. These strategic decisions are explored in a webinar series by Sellers Commerce catering specifically to the DME. 

Here is the lineup.

Read More

Topics: B2B Microsites, Durable Medical Equipment eCommerce

Schedule A Demo at UniformMarket.com