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Healing Hands now available to retailers running eCommerce stores at UniformMarket

Posted by Cassandra Nash on Apr 25, 2017 10:43:24 AM

UniformMarket, powered by Sellers Commerce is pleased to announce that Healing Hands has joined the Brand Syndication Program! This means that all participating and authorized uniform retailers, dealers, and distributors using the UniformMarket platform can easily load the Healing Hands products on their eCommerce websites. 

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Topics: Uniform Products & Catalogs, Sellers Commerce Brand Syndication Updates

Sellers Commerce and UniformMarket Running Demos at NAUMD Convention

Posted by Rick Levine on Apr 20, 2017 9:30:00 AM

Convention season has arrived, and with it, numerous opportunities to see the uniform industry's most exciting new products and technology. Exciting uniform trade shows abound, but your best bet for getting the latest scoop on the industry is attending the NAUMD Convention and Expo, a top event expected to attract hundreds of key players. Uniform Market and Sellers Commerce will be at the convention, and we have big plans for showing off B2B Retailer Pro and B2B Program Manager. 

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Topics: Uniform Industry News

Shipping Charge Strategies For Your Uniform eCommerce Site

Posted by Rick Levine on Apr 18, 2017 10:01:00 AM

An oft-forgotten but definitely essential aspect of uniform eCommerce, shipping can determine whether consumers take that final step towards checkout, or abandon your website altogether. Give them too good of a deal, however, and your eCommerce business may not be able to reach an acceptable profit margin. The gulf between individual shoppers and private VIP accounts can cause further confusion — how do you accurately estimate shipping on large orders?

Struggling to determine the appropriate approach for shipping charges on your eCommerce website? Keep these essential considerations in mind as you develop a viable pricing scheme:

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Topics: B2B Group Purchasing, B2B Websites

Savvy SEO: Finding The Right Keywords For Your Store

Posted by Rick Levine on Apr 13, 2017 9:17:00 AM

Keywords are the bread and butter of SEO. No matter how compelling your materials are or how many types of media you use, online content won’t do any good if potential customers cannot find it. Success in uniform marketing thus depends on finding the perfect keywords for your gear and incorporating them heavily across your site. Through the following strategies, you can set the stage for effective marketing:

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Topics: Marketing Your Uniform Company

Search Engine Success: SEO Basics For Uniform Retailers

Posted by Rick Levine on Apr 11, 2017 9:04:00 AM

Reports of the death of SEO are greatly exaggerated. Search engine optimization is as important as ever, and no uniform retailer can succeed without mastering it. What is dead is the idea that SEO is a mere series of tricks to lure traffic to your website. As technology improves and consumer tastes grow more sophisticated, it has become as much an art as a science, requiring creativity, passion, and attention to detail. By understanding the basics of SEO, you can get a jump on this crucial creative process and propel your site to the highest ranking.

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Topics: Marketing Your Uniform Company, B2B Websites

Social Media Marketing Ideas For Uniform Retailers

Posted by Rick Levine on Apr 5, 2017 9:15:00 AM

Today's internet users devote a third of their time to social networking and messaging, and businesses have taken notice. With Facebook, Instagram, and Twitter dominating the virtual landscape, retailers simply cannot afford social media absence. Social networking platforms are particularly valuable for uniform suppliers — where better to promote new designs or build a sense of community? 

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Topics: Marketing Your Uniform Company

Leveraging Location: Optimizing Online Purchasing To Your Customers' Positions

Posted by Rick Levine on Mar 31, 2017 9:05:00 AM

Optimizing product offerings is essential in uniform marketing. Clients often struggle to manage spending on gear, especially if they allow employees to make purchases on their own. By showing employees only the products they are authorized to buy, you simplify your clients’ spending control efforts, encouraging them to return to your site. One of the most effective ways to do this, especially when marketing to large organizations, is to optimize product offerings based on location. Through the following tactics, you can limit the gear and uniforms that customers in any area can see, making their shopping experience more convenient while meeting their employers’ specifications.

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Topics: B2B Group Purchasing, B2B Websites

MailChimp Marvels: How An Email Marketing Platform Can Enhance Your Online Store

Posted by Rick Levine on Mar 30, 2017 10:06:02 AM

With the advent of Facebook ads, Twitter marketing, and search engine optimization, it is important not to lose sight of traditional digital marketing strategies. Though hardly the newest method, email marketing remains a powerful tool for connecting with customers, in large part because emails feel more personal than ads or promotional content. MailChimp simplifies the email marketing process, allowing you to coordinate influential messaging campaigns with your online store, social media, and other platforms. Through the following steps, you can integrate this platform with your website and take full advantage of its features:

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Topics: Marketing Your Uniform Company

Body Armor Basics: How To Sell Protective Uniforms Online

Posted by Rick Levine on Mar 24, 2017 9:01:00 AM

In uniform marketing, the stakes are rarely higher than when selling body armor. Intended for police officers, security officials, and others who work in potentially deadly conditions, body armor must fit its wearer precisely to be effective. Many uniform marketers thus do not sell it online, reserving it instead for customers who can come in and submit to professional measurement.

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Topics: Marketing Your Uniform Company, B2B Websites

9 Ways To Improve Your Uniform, Footwear and Gear Website

Posted by Rick Levine on Mar 22, 2017 9:15:00 AM

Uniform, footwear, and gear retailers regularly ask, "How can I improve my website?" They desire a simple formula, but in truth, no particular tactic is advisable in every situation. That being said, a few quick fixes can improve the aesthetics of your website, while also boosting navigation and search engine rankings. The following eCommerce strategies are particularly useful for selling uniforms online:

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Topics: Marketing Your Uniform Company, Sellers Commerce Platform, B2B Websites

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