As a uniform retailer and small business owner, it can become increasingly obvious how important word-of-mouth marketing can be for your brand’s identity and bottom line. And in an age of tweets and Yelp reviews, complaints against your company and bad online reviews can leave a nasty scar on your reputation. Sometimes you might feel like these complaints are unwarranted; your company has done nothing wrong, but for whatever reason a reviewer wanted to inflict unnecessary harm on the business in spite.
Regardless the motive, justified or not, an important rule to remember is that you can’t please everyone all the time; you will have uniform customers that will never fully be satisfied. And unfortunately, with the speed at which news travels today, one bad customer is can affect you more than a hundred happy ones.