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Create a Managed Uniform Program for Large, Medium and Small Purchasers

Posted by Rick Levine on Feb 23, 2017 3:10:00 AM

When it comes to uniform customers, you will see a variety of shoppers hitting the Internet and browsing your online store. B2B online stores seldom deal with just one target audience interested in direct sales. There will have corporate purchasers in variety of sizes. For convenience, we will call them "small, medium and large" although this does not always indicate teh size or purchaser or purchases. You will find they all want the apparel organized in a convenient manner while having the desired embroidery options available right at their fingertips.

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Topics: Managing A Uniform Program, B2B Group Purchasing, B2B Microsites

Sublime Cross Selling: Your Guide To Boosting Online Conversions

Posted by Rick Levine on Feb 21, 2017 9:00:00 AM

The customer may always be right, but only the vendor has all the information. Thus to aid customers' decision-making, uniform vendors must inform them about other useful products through cross selling. Doing so boosts online sales and convinces customers to spend more time exploring your website, especially if you allow them to see how color changes affect all cross sale items:

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Topics: Uniform Products & Catalogs, Marketing Your Uniform Company, Sellers Commerce Platform

Make Sure You Feature Your Uniforms and Footwear Best Sellers Everywhere

Posted by Rick Levine on Feb 16, 2017 9:30:00 AM

Retail layout is, in many ways, reminiscent of website layout. Stores typically place their best sellers right in front, rather than force customers to wade through the entire store in order to find in-demand products. Websites are no different -- visitors want to see best sellers first, and then, maybe, they might browse for other products. By giving customers what they want, when they want it, you'll greatly improve satisfaction, while also increasing chances of return visits and purchases of less popular items.

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Topics: Marketing Your Uniform Company

Webmaster Wisdom: 9 Key Factors For Successful Uniform Sites

Posted by Rick Levine on Feb 13, 2017 9:05:00 AM

Successful web design is different for every company. The same strategy that allows one uniform marketing firm to excel may be inadequate for another. Nonetheless, given the state of the uniform and gear market in 2017, there are certain features that every website must have. When designing a page, make sure to include:

1. Mobile Management

Over a quarter of visitors are likely to view your site from their phones, and that figure is only expected to increase in the coming years. It is thus crucial that you create a version of your website that is optimized for mobile users. This will both improve your rank in web searches and provide consumers with a more convenient viewing experience, making it easier to attract and retain customers.

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Topics: Marketing Your Uniform Company, Sellers Commerce Platform

Marketing Metrics to Use on B2B Sites: Overall ROI

Posted by Rick Levine on Feb 7, 2017 8:19:00 AM

A major purpose of creating a marketing strategy is to have a plan to follow and guidelines to measure its success after the strategy has been implemented. You should be able to track everything you do in marketing. Otherwise, you would have no idea what to cut out of the plan or what strategies to continue in the next go-around.

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Topics: Marketing Your Uniform Company, B2B Websites

In-Depth Information: Your Guide To The UniformMarket Resources Page

Posted by Rick Levine on Feb 2, 2017 10:02:00 AM

Knowledge isn’t just power; it’s also wealth! The more information you have about your industry, the easier it is to attract and retain customers at minimal cost, yet industry-specific information is hard to come by. UniformMarket is committed to helping all firms in the uniform industry learn everything they need to know for successful marketing. Our Resources page will provide you with

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Topics: Marketing Your Uniform Company, Uniform Industry News, Managing A Uniform Program

Updating Your Website Should Not Be Stressful

Posted by Rick Levine on Jan 31, 2017 9:25:00 AM

Website visitors demand fresh content, and search engines reward your site with higher rankings when you keep up with that demand. However, as a busy uniform supplier, you have little spare time for creating and deploying new content. Take the stress out of never-ending website updates -- implement a more effective content management system. 

 

What Is A Content Management System?

A content management system (CMS) is a document-centered application or group of applications designed to upload and edit a website's content. Typically, the system's interface allows multiple employees to publish content directly to the internet. Users can access the CMS remotely and update content while remaining within clearly-defined parameters for layout and style.

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Topics: Marketing Your Uniform Company, Sellers Commerce Platform

Calendar Campaigns: Email Marketing Ideas For Every Month Of The Year

Posted by Rick Levine on Jan 26, 2017 9:18:00 AM

In uniform marketing, the key to success is to present unique, engaging campaigns all year long. It’s easy to get bogged down selling the same wares season after season. The following monthly email ideas are sure to inspire you, giving you the creative energy to provide fresh, enjoyable content for all your products:

January: New Year Novelties

To ring in the new year with creative clothing, mail medical professionals a “buy one, get one free” offer for their scrubs. Highlight your wide selection of different scrub prints and colors, spurring customers to mix and match different styles each day of the month.

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Topics: Marketing Your Uniform Company

Being Good-Looking Is Not Enough

Posted by Rick Levine on Jan 24, 2017 9:20:00 AM

In the modern business environment, an excellent website is non-negotiable. For uniform retailers and manufacturers, a well-designed website can deliver exceptional clients and establish a clear sense of industry authority.

Struggling to take the next step from attractive to usable? You are certainly not alone. Keep the following considerations in mind as you take your uniform ecommerce effort to the next level:

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Topics: Marketing Your Uniform Company

Online Optimization: Your Guide To Boosting Uniform And Gear Sales

Posted by Rick Levine on Jan 19, 2017 9:21:00 AM

Even the simplest marketing strategy may have confusing results. If your business supplies uniforms and gear, you have likely experienced the paradox of high store sales combined with few online orders. When customers frequently visit your store en masse, you can conclude that there is high demand for your products. And since it's easier and quicker to order online, one might assume that your website would be even more popular. Yet your website receives only a fraction of the orders that in-store customers make. By catering to customers’ specific shopping needs with specialized company access, you can boost online sales and establish a consistent source of revenue.

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Topics: Managing A Uniform Program, B2B Group Purchasing, B2B Websites

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