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In the uniform business, color plays a critical role

Posted by Rick Levine on Dec 5, 2016 10:02:00 AM

In the uniform business, color plays a critical role.

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Topics: Uniform Products & Catalogs, Sellers Commerce Platform, B2B Websites

Marketing Metrics to Use on B2B Sites: CPA (Cost per Action)

Posted by Rick Levine on Dec 2, 2016 10:33:00 AM

Measuring the success of your marketing strategy can be a challenge, but knowing what’s working and what isn’t plays an essential part in growing your company. All of your marketing efforts should include a measurable return on investment (ROI). The good news is, for online marketing campaigns, ROI is easily trackable. The data gathered through your website analytics can help guide your marketing strategy, help you optimize online advertising, and help ensure the growth and success of your company.

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Topics: Marketing Your Uniform Company, B2B Microsites

Selling to Groups on Your B2B Website

Posted by Rick Levine on Nov 30, 2016 9:24:00 AM

Most business-to-business (B2B) companies are interested in selling their products or services to groups of people, corporations, and government agencies. In the uniform industry, many uniform retailers and manufacturers sell their products to hospitals, restaurants, law enforcement agencies, airlines, and even ski resorts. Hospitals fall into the medical supply industry as well, but think about all of those uniforms and scrubs needed in that entire industry for employees of nursing homes, doctor’s offices, or home healthcare.

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Topics: B2B Group Purchasing, B2B Websites

Marketing Metrics to Use on B2B Sites: Total Conversions

Posted by Rick Levine on Nov 28, 2016 10:09:00 AM

Measuring the success of your marketing strategy can be challenging, but knowing what’s working and what isn’t is essential to growing your company. All of your marketing efforts should include a measurable ROI. The good news is, for online marketing campaigns, ROI can be easily tracked. The data gathered through your website analytics can help guide your marketing strategy to ensure the growth and success of your company.

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Topics: Marketing Your Uniform Company, B2B Websites

How Can Uniform Retailers Participate in Black Friday and Cyber Monday

Posted by Rick Levine on Nov 22, 2016 7:58:00 AM

Across the country, shoppers look forward to snagging a great deal during Black Friday and Cyber Monday sales. Though many people are getting presents or luxury items that they “want,” some of the best deals on Black Friday are actually on things people “need.”

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Topics: Marketing Your Uniform Company

5 Apps That Can Improve Your Online Uniform Store

Posted by Rick Levine on Nov 21, 2016 8:30:00 AM

Your online store may be thriving, but there is so much more that can be done with the Sellers Commerce and UniformMarket software applications to increase your revenue. Here are five apps within Sellers Commerce to consider implementing into your store:

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Topics: B2B Websites

Selling to the Public on Your B2B Website

Posted by Rick Levine on Nov 17, 2016 9:07:00 AM

As a business to business company, you need to understand the wants and needs of your many different customers. Selling on your B2B website can be a challenging process, requiring flexibility and customization options to match each of your different purchasers. While your website might be perfectly designed to meet the needs of large groups, government agencies and corporations, you also need to be able to meet the needs of smaller clients.

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Topics: B2B Websites

Product Comparisons Help Online Shoppers Make Decisions

Posted by Rick Levine on Nov 15, 2016 8:07:00 AM

When confronted with similar products, offering a product comparison option on your website can greatly help a shopper find exactly what they are looking for. Enabling a feature like this in your ecommerce store allows buyers to easily see the products they are interested in via a friendly, side-by-side interface. Being able to simultaneously see differences in design, prices, and specs helps customers make more informed decisions that leads to their overall contentment of their choices.  

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Topics: Sellers Commerce Brand Syndication Updates

Add Your Own Photography To Your Online Store

Posted by Rick Levine on Nov 10, 2016 8:08:00 AM

An attractive website can make a big difference when it comes to your online presence and the success of your site. The content is very important it’s a chance for you to connect with your customers and establish trust. The imagery on your site says a lot about your brand. Take a look at your competitors’ websites. Do they have general, stock product images? You want to make sure you differentiate your site from the others and give your customers a great viewing experience.

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Topics: Marketing Your Uniform Company, B2B Websites

5 Steps to Get Started with Google AdWords (Plus 4 Tips on Strategy!)

Posted by Rick Levine on Nov 8, 2016 8:43:00 AM

In the modern era, Google is a powerful brand that offers tools which are critical pieces to your digital marketing success. One of these tools is Google's AdWords, a self-service programmatic pay-per-click advertising platform. When you use it, your ads are displayed both on the Google Display Network (GDN) and on search results pages according to your budget and other parameters. In today's post, we'll touch on why you should be using this tool, a few strategic tips, and how to get started with Google AdWords.

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Topics: Marketing Your Uniform Company, B2B Websites

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