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Overlooked Features: Offers

Posted by Rick Levine on Jan 12, 2017 8:07:00 AM
The Sellers Commerce (UniformMarket’s parent company) development team is always thinking of ways to improve the customer experience by introducing innovative e-commerce features and applications. Some of these features are used every day, while others don’t even know they exist. One of these overlooked features that is helpful to businesses is the Sellers Commerce Offers.
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Topics: Marketing Your Uniform Company, Sellers Commerce Platform

January is Hot For Uniform Trade Shows

Posted by UniformMarket News on Jan 9, 2017 9:25:00 AM

While some businesses are heading into their slower season, this time of year is excellent to start looking ahead to trends and also begin putting deals together for the rest of 2017 and beyond.

Winter is great for trade shows in the uniform business, where owners get a first look at cool new products, meet various manufacturers, discuss current topics with industry peers and maybe even put together some future orders. The modern trade shows are fun for those of us in any aspect of the uniform business, from footwear to logoed apparel.

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Topics: Marketing Your Uniform Company, Uniform Industry News

Marketing Metrics to Use on B2B Sites: CPL (Cost per Lead)

Posted by Rick Levine on Jan 5, 2017 8:06:00 AM

Measuring the success of your marketing strategy can be challenging, but understanding what’s working and what isn’t is essential to growing your company. That’s why it’s important to ensure that all of your marketing efforts include a measurable return on investment (ROI). For online marketing campaigns, it’s relatively easy to track ROI and incorporate website analytics into your marketing strategy. It’s information that’s essential to optimizing the performance of your online marketing.

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Topics: B2B Websites

10 Great New Year's Resolutions for Uniform Retailers

Posted by Rick Levine on Jan 3, 2017 8:08:00 AM

As 2016 draws to a close, we’re all thinking of what we’ll do in 2017, whether it’s changing direction, building on our successes, or setting new goals. Here are 10 things uniform retailers can do in 2017.

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Topics: Marketing Your Uniform Company, Managing A Uniform Program

To Be Open or Not? Determining Your Hours Over the Holidays

Posted by Rick Levine on Dec 27, 2016 9:05:00 AM

Holidays like Christmas, the 4th of July and Memorial Day present a dilemma for business owners.  It can be hard for business owners to know how to determine store hours during the holidays. In addition, you will have to decide how many staff members are needed to help the store run well without overstaffing and wasting your business’s budget.

The great thing about having an online store is that even if you are closed or have limited hours for a specific holiday, your website is still working for you, providing information, taking orders and more. So, in that sense you are never really closed.

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Topics: Marketing Your Uniform Company

Do's and Don'ts of Selling Uniforms Online

Posted by Rick Levine on Dec 22, 2016 9:17:00 AM

It’s without argument that everyone loves convenience and that’s no different when it comes to purchasing uniforms. Online shopping has become commonplace in almost every industry and uniform retailers are quickly turning to online stores to sell uniforms. Having an online presence helps uniform retailers not only better manage uniform programs but it also helps to sell more if it’s done correctly.

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Topics: Marketing Your Uniform Company, B2B Websites

Marketing Metrics to Use on B2B Sites: CLV (Customer Lifetime Value)

Posted by Rick Levine on Dec 20, 2016 8:49:00 AM

In order to see if you’ve fulfilled the marketing goals you’ve set for your business, you need to make sure you are able to analyze the data of all of your marketing spend. At the end of your marketing term, it’s important to have the ability to see what is working or not. A big part of benchmarking your data is taking a close look at your B2B website marketing metrics.

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Topics: B2B Websites

Marketing Metrics to Use on B2B Sites: ROAS (Return On Advertising Spend)

Posted by Rick Levine on Dec 15, 2016 8:23:00 AM

Businesses spend a lot of time and effort promoting their brand, but without carefully tracking the ROI for the different campaigns they are running, how do they know what’s successful? All marketing efforts should be measured, especially with online efforts, as there are many tools available to make this process easier. There are many B2B website marketing metrics you can implement into your marketing plan, but here are six metrics that are important to track:

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Topics: Marketing Your Uniform Company, B2B Websites

Tips for Taking Great Photos for your Online Uniform Store

Posted by Rick Levine on Dec 13, 2016 9:58:00 AM

The images you use for your online uniform store can make you stand out from your competition. Low-quality images won’t showcase your products well, and you, of course, can’t just take images from Google or a competitor - This exposes you to significant risk due to licensing laws. Have you considered putting on your photographer hat and taking photos for your online store?

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Topics: Marketing Your Uniform Company

Setting up a Program on Your B2B Website

Posted by Rick Levine on Dec 8, 2016 8:08:00 AM

The main goal for many business-to-business companies is to sell their products/services to all sizes of groups, government agencies, and corporations. With the advent of the digital age, many of these purchases now take place online. Therefore, it is advantageous for your company to determine how to streamline this process to generate the most sales. Luckily in the uniform industry, there are many opportunities for sales ranging from those who need uniforms in healthcare to those working in law enforcement, transportation, or practically any kind of customer service position.

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Topics: Managing A Uniform Program, B2B Websites

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