Crazy schedules! How often do uniform, footwear and gear manufacturers update catalogs?

Posted by Rick Levine on Sep 28, 2016 8:30:00 AM

How often uniform catalogs are updated changes from company to company. Scheduled updates can be made annually, seasonally, monthly, or at random.

At UniformMarket, we do our best to keep track of when suppliers will send updates, but it changes frequently – some send us updates without us asking, some only send when we ask, and other rarely send updates or tell us that their products never change. We do, however, have a number of catalogs that we update every month:

  • 5.11 Tactical
  • alphabroder
  • Barco Uniforms
  • Bates
  • Berne
  • Blauer
  • Bulwark FR
  • Carhartt
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Topics: Uniform Industry News

Marketing uniforms and scrubs on a small budgets

Posted by Rick Levine on Sep 27, 2016 8:30:00 AM

Does your new online uniform and scrubs store need more website traffic and visibility? If you’re on a small marketing budget, you might think you can’t increase your traffic, but that’s actually not true. You don’t need to spend thousands of dollars a month to get great results. You can get more qualified traffic to your site, increase online sales, and get customers to come back time and time again, all on a budget.

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Topics: B2B Microsites

Set up private areas online for your DME accounts to make purchases

Posted by Rick Levine on Sep 23, 2016 9:00:00 AM

Like most things in life and business, your business isn’t a “one size fits all” type online store. You serve multiple groups of people with the medical supplies you offer in your online store. Different accounts order specific items and sometimes according to rates that are unique to a specific client or segment of business.  Because of this, it’s important for your online store to have several ways to account for this segmentation and customization.

Using Preferred Groups lets you offer corporate, B2B, and government accounts purchase from you and feel like your store is tailored to their needs.

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Topics: B2B Websites

Why Getting Links To Your Online Store Still Important To Google

Posted by Rick Levine on Sep 23, 2016 8:30:00 AM

Since the beginning of Google’s reign, the foundation of any successful website has been link building. And while nearly everything on (and related to) the internet has evolved during the past decade, using link metrics for SEO purposes have always, and still are, core to Google’s ranking algorithm.

Will anything ever be as essential? Only time will tell. Until then, in order to get your online store found by more people, you must continue to optimize your site for SEO and increase your page ranking in Google by link building.  Think about it for a minute… which site or in this case, online store would Google find more relevant to those using its’ search engine.  The online store with a lot of links to it from relevant sources or the site that lacks links and doesn’t receive much referral traffic? With everything else being equal, Google will rank the online store with more qualified links higher than the store with fewer qualified links. To put it another way, the online store with more qualified links to your online store, the better. Here is why:

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Topics: B2B Websites

What do I need to build an online scrubs store

Posted by Rick Levine on Sep 21, 2016 8:30:00 AM

Having an ecommerce site for your uniform store is an incredible way to increase revenue and exposure for your company. But, getting a successful online store built can be a long and complicated process. While tedious, it doesn’t have to be frustrating. Read on to discover what you need in order to build a great online scrubs store.

There are three ingredients necessary for every prosperous online scrubs store: an online shopping cart that works for uniforms, a way to maintain all of your product catalogs and a digital marketing plan. You can follow our list below to ensure your site is up to par, or you can find an individual or company to help you make the most of your site.

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Topics: Uniform Industry News

What to Expect at the Uniform Retail Show

Posted by Rick Levine on Sep 19, 2016 11:38:41 AM

Regarded as the only retailer show in the industry started by independent retailers for independent retailers, the 10
th Annual Uniform Retailers Association Show will be a way for hundreds of independent retailers to convene in one place.

Set for September 25-28th in West Palm Beach, Florida, the URA Show kicks off with a series of workshops on opening day. UniformMarket’s Rick Levine will be leading a workshop about the “ABCs of B2B- Sell More by Managing Uniform Programs Online” from 3 to 5pm.

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Topics: Uniform Industry News

Product reviews increase sales in uniform eCommerce websites

Posted by Steven Moreno on Sep 15, 2016 8:30:00 AM

Nowadays with the increased popularity of buying products from their home, people factor in other customers’ experiences when buying products online. E-commerce sales are skyrocketing as 78% of online searches end up in purchases. Online reviews are a permeating part of the customer journey, creating a perfect opportunity for you to set your uniform business apart from the rest.

Why Online Reviews are Important for eCommerce

Online reviews affect revenue in a whole range of industries, from real estate and auto repair shops to medical services and attorney firms. The internet is a sounding board for recommendations and a huge majority of the population trust online reviews as much as their friends’ opinions.

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Topics: Marketing Your Uniform Company, B2B Websites

Bayco and Nightstick now available to retailers running eCommerce stores at UniformMarket

Posted by Cassandra Nash on Sep 14, 2016 9:00:00 AM

We're excited to announce that Bayco and Nightstick have joined the Vendor Alliance Program here at UniformMarket! All participating uniform retailers, dealers and distributors using the UniformMarket platform can now easily load the Bayco and Nightstick product lines on their eCommerce websites.

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Topics: Uniform Products & Catalogs, Sellers Commerce Brand Syndication Updates

Do not panic, your prices for uniforms can vary from website to in store

Posted by Ryan Quinn on Sep 13, 2016 2:30:00 PM

You might feel compelled to keep the prices of your uniform, footwear and gear products the same online as they are in your store, but it is okay to create online-only flash sales or offer different promotions in-house than you do online. Feel free to use all of 21st century technology and traditional sales methods to your advantage.

Examples of Online Sales

If you find yourself with more inventory than you can sell, a great way to get rid of it is with an online-only flash sale. Here are some ways to get rid of all of the old product to make room for the new:  

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Topics: Marketing Your Uniform Company, B2B Websites

What to include in automatic response emails from your online uniform store

Posted by Steven Moreno on Sep 8, 2016 3:30:00 PM

The power of email is an incredible thing. It allows an easy way to communicate with current and prospective customers. Even automated response messages generated by your website hold a lot of weight and should be well crafted and personalized.

Have you been wondering how to improve email auto responses? Are you looking for more opens? Clicks? Sales? The below best practices will help you to craft the most effective automated email messages to get you the results you want.

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Topics: Marketing Your Uniform Company, B2B Websites

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