How to Market Your Company and Still Run Your Business

Posted by Steven Moreno on Oct 24, 2016 8:30:00 AM

It goes without saying that business owners have a lot to do. As things get busier and busier, marketing is often one of the first things to be overlooked, but it’s actually one of the most important pieces for the longevity of the business. As the owner of a uniform store, it is possible to run your business and put in some effective marketing effort. There are, of course, many best practices to follow, so read on below for some of our best tips to creating a uniform store marketing plan for your business.

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Topics: Marketing Your Uniform Company, B2B Websites

LifeThreads now available to retailers running eCommerce stores at UniformMarket

Posted by Cassandra Nash on Oct 20, 2016 3:30:00 PM

We're excited to announce that LifeThreads has joined the Brand Syndication Program here are UniformMarket! All participating and authorized uniform retailers, dealers and distributors using the UniformMarket platform can easily load the LifeThreads product line on their eCommerce websites.

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Topics: Uniform Products & Catalogs, Sellers Commerce Brand Syndication Updates

10 Ways to Ask Your Uniform Customers for Online Reviews

Posted by Rick Levine on Oct 17, 2016 8:30:00 AM

The last time you were deciding on a new restaurant to try, what resources did you use to determine where to go? If you’re like many of us in the Internet age, you pulled out your smart phone and cruised reviews of the restaurant on Yelp or Google. If you saw a lot of good reviews of a restaurant, you were probably more likely to visit for dinner that night.

In the digital age, where customers can hop online and read almost anything about your business within a few minutes, positive reviews are one of the most important currencies through which you acquire new customers. Savvy consumers know they don’t have to take a chance on a business anymore they can do their research ahead of time and find out what others have said about it.

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Topics: Marketing Your Uniform Company

Best practices for using Twitter to market your uniform store

Posted by Steven Moreno on Oct 11, 2016 8:58:00 AM

Long gone are the days when social media was used to simply chat with friends and family, share pictures and videos, or stalk former high school sweethearts. Today, social media has become an incredibly powerful (and free!) tool for marketing businesses and connecting with customers. And while marketing through social channels has become the norm, Twitter is still an enigma for many.

We can’t recount how many times we’ve heard uniform retailers ask us: “How should I go about using Twitter to promote my online store?” Or admit they “Just don’t get Twitter.” If you’re nodding your head in agreement, you’ve come to the right place.

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Topics: Marketing Your Uniform Company

Ten Ideas For Holiday Promotions at Uniform Stores

Posted by Steven Moreno on Oct 6, 2016 11:00:00 AM

Holidays are a great reason to mix up your marketing at your uniform store. As Halloween, Thanksgiving, Christmas, and New Year’s come around, there are plenty of opportunities to run limited-time offers and special promotions on your website to coincide with the festivities. These opportunities are great ways to increase traffic and sales during the holiday season.

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Topics: Marketing Your Uniform Company

Crazy schedules! How often do uniform, footwear and gear manufacturers update catalogs?

Posted by Rick Levine on Sep 28, 2016 8:30:00 AM

How often uniform catalogs are updated changes from company to company. Scheduled updates can be made annually, seasonally, monthly, or at random.

At UniformMarket, we do our best to keep track of when suppliers will send updates, but it changes frequently – some send us updates without us asking, some only send when we ask, and other rarely send updates or tell us that their products never change. We do, however, have a number of catalogs that we update every month:

  • 5.11 Tactical
  • alphabroder
  • Barco Uniforms
  • Bates
  • Berne
  • Blauer
  • Bulwark FR
  • Carhartt
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Topics: Uniform Industry News

Marketing uniforms and scrubs on a small budgets

Posted by Rick Levine on Sep 27, 2016 8:30:00 AM

Does your new online uniform and scrubs store need more website traffic and visibility? If you’re on a small marketing budget, you might think you can’t increase your traffic, but that’s actually not true. You don’t need to spend thousands of dollars a month to get great results. You can get more qualified traffic to your site, increase online sales, and get customers to come back time and time again, all on a budget.

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Topics: B2B Microsites

Set up private areas online for your DME accounts to make purchases

Posted by Rick Levine on Sep 23, 2016 9:00:00 AM

Like most things in life and business, your business isn’t a “one size fits all” type online store. You serve multiple groups of people with the medical supplies you offer in your online store. Different accounts order specific items and sometimes according to rates that are unique to a specific client or segment of business.  Because of this, it’s important for your online store to have several ways to account for this segmentation and customization.

Using Preferred Groups lets you offer corporate, B2B, and government accounts purchase from you and feel like your store is tailored to their needs.

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Topics: B2B Websites

Why Getting Links To Your Online Store Still Important To Google

Posted by Rick Levine on Sep 23, 2016 8:30:00 AM

Since the beginning of Google’s reign, the foundation of any successful website has been link building. And while nearly everything on (and related to) the internet has evolved during the past decade, using link metrics for SEO purposes have always, and still are, core to Google’s ranking algorithm.

Will anything ever be as essential? Only time will tell. Until then, in order to get your online store found by more people, you must continue to optimize your site for SEO and increase your page ranking in Google by link building.  Think about it for a minute… which site or in this case, online store would Google find more relevant to those using its’ search engine.  The online store with a lot of links to it from relevant sources or the site that lacks links and doesn’t receive much referral traffic? With everything else being equal, Google will rank the online store with more qualified links higher than the store with fewer qualified links. To put it another way, the online store with more qualified links to your online store, the better. Here is why:

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Topics: B2B Websites

What do I need to build an online scrubs store

Posted by Rick Levine on Sep 21, 2016 8:30:00 AM

Having an ecommerce site for your uniform store is an incredible way to increase revenue and exposure for your company. But, getting a successful online store built can be a long and complicated process. While tedious, it doesn’t have to be frustrating. Read on to discover what you need in order to build a great online scrubs store.

There are three ingredients necessary for every prosperous online scrubs store: an online shopping cart that works for uniforms, a way to maintain all of your product catalogs and a digital marketing plan. You can follow our list below to ensure your site is up to par, or you can find an individual or company to help you make the most of your site.

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Topics: Uniform Industry News

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