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Vying For Values: The Importance Of Tying Your Uniforms To The Greater Good

Posted by Rick Levine on Dec 13, 2017 1:46:42 PM

One of the advantages of going into business in the uniform industry is that no one can question the value of your products. Professional gear serves a number of clear purposes, including improving the safety of your workers, helping you to organize your operations, and reducing your use of energy and other scarce resources. Given that your products have so many important features, you have a unique opportunity to appeal to customers’ values and morals. By marketing yourself as a company that makes the workplace and the world better, you cause customers to feel good about buying from you, encouraging them to stick with your brand for the long haul.

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Topics: Marketing Your Uniform Company, B2B Websites

Payroll Deduction Prudence: An Option For Facilitating Employee Uniform Purchases

Posted by Rick Levine on Dec 7, 2017 10:19:26 AM

As a uniform retailer, your Number 1 goal should always be to make your clients’ lives easier. And when those clients are large businesses with multitudes of employees, there are few better ways to make it easier for them than to save them from buying gear for each of their workers. One of the simplest and most effective ways to do this is to allow clients’ employees to select and purchase uniforms on their own. But clients don’t want their workers to spend company money with abandon, which means you must find a way to ensure responsible payments for such purchases. By deducting the cost from employees’ payrolls, you can maximize convenience for clients without putting their money at risk.

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Topics: B2B Group Purchasing, B2B Websites

Supervisor Setups: The Importance Of Giving Managers Specialized Control Over Uniform Accounts

Posted by Rick Levine on Nov 29, 2017 1:24:16 PM

Businesses that set up private uniform accounts face a dilemma: just how much power should they give employees over purchases? Give employees too much autonomy and they risk letting them spend with abandon or purchase gear that they don't need. But if they take the power to order uniforms away from employees, they force managers to make those decision for them. Not only does this distract managers from other business activities, but it raises the risk that they'll make uniform decisions that aren’t suited to employees’ individual needs.

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Topics: Managing A Uniform Program, B2B Group Purchasing, B2B Websites

Adar Medical Uniforms Partners With UniformMarket

Posted by Rick Levine on Nov 16, 2017 4:11:03 PM

UniformMarket, powered by Sellers Commerce, is pleased to announce the addition of Adar Medical Uniforms to our wide array of product offerings!

 

By bringing this market leader into the fold, all participating and authorized uniform retailers, dealers, and distributors using the UniformMarket platform now have easy access to cutting-edge Adar products.

 

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Topics: Uniform Products & Catalogs, Marketing Your Uniform Company

Content Management Considered: The Importance Of Adopting A CMS

Posted by Rick Levine on Nov 15, 2017 11:20:17 AM

Of all the challenges you face when managing multiple client accounts, creating and editing content is far and away one of the most difficult. As you open accounts for dozens or even hundreds of clients, creating and editing content becomes a Herculean task. Pieces of content that appeal to one client may fail to engage others, forcing you to create multiple products, categories, files, articles or videos for different readers and viewers. This requires you to hire multiple data managers, HTML programmers, writers and content producers, but coordinating such a large team is no easy task, especially when you need to edit inaccurate or outdated content.

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Topics: Sellers Commerce Platform, B2B Websites

Shoring Up Scalability: The Art & Importance Of Making Your Accounts Scalable

Posted by Rick Levine on Nov 8, 2017 9:03:00 AM

When it comes to setting up private accounts for uniform customers, never underestimate the importance of scalability. Many of your clients will be planning to expand their businesses in the coming years, especially if you cater to startups and small enterprises. Expansion will almost always raise their demand for uniforms and gear, and the easier it is for you to fill this growing demand, the more likely they are to stay with you for the long haul. It is thus critical that you provide them with private uniform accounts that are as flexible and scalable as possible, allowing them to order more uniforms at a moment’s notice.

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Topics: Managing A Uniform Program, B2B Buyer Centric Ordering, B2B Websites

Grouping By Geography: The Benefits Of Dividing Clients By Location

Posted by Rick Levine on Nov 1, 2017 12:30:31 PM

In the uniform industry, one of the greatest challenges of managing large numbers of client accounts is determining how to organize and group those accounts. Many marketers assume that they should create a single, unchanging account for each client, and then group accounts for clients in similar fields or industries. But in many cases, employees in the same company have wildly different uniform needs. This is particularly true if your clients are large companies with branches in many different locations. When this occurs, it makes far more sense to create and group client accounts by geography, allowing you to cater to the unique product needs of each location.

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Topics: Sellers Commerce Platform, B2B Group Purchasing

Navigating Negative Keywords: Tips For Optimizing Uniform Marketing Campaigns

Posted by Rick Levine on Oct 25, 2017 1:51:53 PM

When it comes to digital marketing, many assume that the more visits you can bring to your website, the better. In fact, only certain types of online traffic are valuable for uniform marketing, and if the wrong people are visiting your website, it can actually hurt your campaign. Successfully marketing uniforms and gear is thus as much about keeping those who aren’t likely to become customers off of your site as it is about attracting those who will become customers. By using negative keywords, you can limit your traffic to those who are likely to buy your gear, improving the overall effectiveness of your campaign.

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Topics: Marketing Your Uniform Company

Uniform Utility: How To Make Your Products Into Necessities

Posted by Rick Levine on Oct 17, 2017 3:10:00 PM

The key to success in any business is to convince your customers that they need what you sell, and few industries offer a greater opportunity to do this than uniform marketing. As a supplier of uniforms and professional gear, you offer something that many businesses could not do without. Yet retailers often present their gear as mere accessories, missing a chance to lock in loyal clients for the long haul. The following tips will show your customers that the clothes and gear you sell are essential, giving your business a strong foundation for success.

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Topics: Marketing Your Uniform Company, B2B Websites

Multiple Website Management: Taking Full Control With Our Premium Platform

Posted by Rick Levine on Oct 10, 2017 11:03:00 AM

Like most online uniform retailers, you are likely facing a web marketing paradox. As you do business with ever-larger numbers of unique clients, you may find that you can’t meet all their specific needs through a single public website. Creating private websites for each client, with usernames and passwords that they and their employees can use to access it, allows you to present more specialized material. Creating a separate website for each client, however, forces you to organize a monitor a large number of accounts. You thus have to choose between serving your clients effectively and keeping your own operations simple and efficient.

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