Retailers strive exclusively for new customers at their own peril. Over time, which better impacts your company: a steady stream of new, but unengaged customers? Or a group of loyal customers who will return again and again to order your products?
For nurses, medical assistants, and other health professionals, scrubs are essential tools of the trade. These iconic items play a key role in creating a sanitary environment while keeping providers comfortable for long shifts. It is thus critical for uniform marketers to offer scrubs and other medical gear affordably and conveniently. Considering the projected growth in the medical industry, supplying such items will allow you to earn loyal customers and large streams of revenue for the long haul.
Once upon a time, use of Facebook alone constituted thorough social media marketing strategy. Today, however, uniform companies stick exclusively to Facebook at their own peril. Platforms such as Instagram and Snapchat are increasingly influential, but Pinterest just might be the best niche site for showing off uniforms and gear.
Whether they’re building roads, bridges, houses, or skyscrapers, construction workers can always be identified by their uniforms. The neon green and orange vests, black gloves, and work belts each serves a critical purpose, allowing workers to do their jobs both safely and efficiently. Because these items are so important and so widely in demand, growth in this industry virtually guarantees new opportunities for uniform marketers. Thus no matter your specialty, stocking up on construction gear is a wise investment in the future of your business.
Uniform customers appreciate the convenience of online catalogs, which offer a quick glimpse at top brands' latest and greatest products. At Sellers Commerce and UniformMarket, we keep product information within your online catalogs as up to date as possible.
Uniform eCommerce opportunities are endless with the UniformMarket platform powered by Sellers Commerce, but a few brands especially stand out for their ability to connect with customers. The following are a few of UniformMarket's most popular uniform catalogs:
The market is always changing, and successful businesses adjust their operations in accordance with these changes. Few trends are more important to uniform marketing than the ongoing growth of the retail trade. Despite increased competition from online stores, retail businesses continue to expand, and are projected to add 314,200 jobs by 2024. By offering retailers easy online access to the uniforms they need, you can take advantage of this trend and achieve enduring financial success.
Internet efforts may constitute the majority of most uniform companies' marketing efforts, but in-person approaches can prove just as effective, especially for retailers wondering: how can I quickly promote my local store?
Affordable and deeply resonant with prospective customers, guerilla marketing involves unconventional tactics. Famous examples outside of the uniform industry include the infamous golden shoes at the 1996 Olympics and a coffee shop haunting prior to the release of the film Carrie.
Guerilla marketing can take many forms in the uniform industry. Not sure how to amp up your in-person marketing efforts? Give these impactful tactics a try:
Topics: Marketing Your Uniform Company
From the red and yellow of McDonald’s to the black and grey of Taco Bell to the posh styles of fancier establishments, restaurants are inseparable from their uniforms. One look at what employees are wearing gives diners an instant impression of what their experiences will be like, making it critical for food service establishments to get their gear right. As a uniform marketer, you have the opportunity to help restaurants appeal more effectively to current and potential customers. If you can do this, your business can ride to success on the restaurant industry’s job growth.
One of the most important debates of the modern era concerns the limits and loopholes of intellectual property. This debate affects every type of business, and uniform retailers are no exception. When advertising your products online, you may not have time to create new images and descriptions. If the manufacturer or a third party already has these materials, shouldn’t you be able to use them? While this is often an option, you must be careful not to violate the owner's property rights. This starts by understanding exactly what those rights are, which means paying attention to:
Like most retailers, uniform marketers have long advertised themselves based on price, and it’s not hard to see why. Consumers and business clients are always looking for the best deals, and on items like uniforms that have to be bought over and over, even small savings add up. Thus to succeed in online sales, you must come up with a pricing strategy that will help your company stand out from the competition. The first step to doing this is to understand the difference between MAP and MSRP, two tools that help you establish base prices for your gear.